I watched small publishers like LowEndMac wither and die as google cratered advertising rate payouts, especially when they slashed them around the 2008 recession and never returned the payouts to sustainable levels, all while just pocketing the growing amounts they were getting from advertisersIf internet ads weren't a monopoly (outside of running your own), then competitive forces would mean that websites running ads would select the advertisers with the best returns for them. Usually that would mean the ones that give them the largest share of the ad prices.
Google, being a monopoly in the space, gets to keep as much of the ad money as they want for themselves. Websites get whatever Google allows them. Advertisers pay whatever Google wants from them.
IMO there's no reason an ad click should cost more than $2. And no real reason websites shouldn't get >70% of the money from running the ad.
It's extremely funny to me that Walker actually thought that incredibly dull and benign sounding scenario was sufficient to be punctuated by "we wish we were making this up" like it sounded absolutely batshit."DOJ’s proposal would literally require us to install not one but two separate choice screens before you could access Google Search on a Pixel phone you bought," Walker wrote. "And the design of those choice screens would have to be approved by the Technical Committee. And that’s just a small part of it. We wish we were making this up."
Because that's not why people use them, mostly because neither is actually that good any more. People use them because they used to be good and inertia from that and the defaulting keeps people from considering alternatives. Even people who aren't tech enthusiasts have noticed that Google Search is increasingly bad. They might not have chosen to go elsewhere yet, but you hear the same grumbles about the quality of results creeping into conversations. If they were presented with a decision point to change, more and more people would probably roll the dice on DuckDuckGo, Qwant, Bing or something else. Certainly not all, but people didn't all switch to Google and Chrome at the same times either.People use google and chrome because its actually good. Why split up a company thats done things right? Its not like there is no alternatives to google, or the alternatives are better but google has suppressed them.
Microsoft, for one. For the same reasons Google wants to keep it.I'm all for breaking up Google, but this seems an obtuse way to go about it. Who would buy Chrome and, more importantly, why?
Yes, I can envision things that would suck even worse than the world we're in right now too, but why would anyone want to spend time contemplating an even worse timeline than we're already living?I wonder if the future of search will shift away from corporate models in the future.
Jeff Geerling recently put up a video of a locally-running LLM instance running on a Pi 5.
I can envision a future where locally-running personal LLMs are quietly surfing the net for you, learning more about your niche interests for you while also training themselves. And those LLMs becoming federated with other personal LLMs to leverage their niche data. And federated with local library & university LLMs for their broader information.
Can I just point out that searX is still alive and kicking. It is my default search engineIt's been a while, but anyone remember Cuil from the 2000's? That was excellent - I replaced Google with it entirely until they shut down. Qwant can be solid if you're in Europe. Searx was an open-source meta-search engine that tapped results from multiple search engines at once and could give excellent results, but of course that was shut down fairly quickly. There are dozens more examples I could give. The technology exists, it's been seen before and implemented, but none of them exist today BECAUSE OF GOOGLE'S MONOPOLY.
People don't seem to understand that the messy, crappy period after breaking up a monopoly is GOOD, actually, where new and existing companies fight for market share. That's a necessary process and is part of a real, free market where the best (whatever that is) comes out on top.
If you want to use a different search engine to Google go use one the same for alternative browsers or email providers.Let’s be clear that Google is responsible for putting us and our government in this difficult situation. Google succeeded by developing superior products that that won in the marketplace (e.g. search and gmail). Then Google illegally stifled competition and innovative startups by abusing their dominant position (e.g. search and gmail).
I’m not sure I agree with the proposed solutions, but any remedy will be ugly because the problem is ugly. And it is a problem entirely of Google’s own making.
And who exactly do you think is going to buy and maintain Chrome? How are they going to monetize it?
Absolutely. Kick him out of every company but one. He's been illegally stealing from one company to help another for years. Kick him out. Let him choose which company to run.Do Musk next.
Oh interesting! I mean it’s a logical place for Chrome OS to be, but I wonder what will happen with Chrome then. Would it still be the focus of anti monopoly measures?https://www.androidauthority.com/chrome-os-becoming-android-3500661/
Seems like Google is already getting ahead of this by planning to merge Chrome OS into Android. That would protect Chrome OS/Chromebooks from a possible Chrome divestment.
DuckDuckGo is the only way to go.Quick plug for Kagi:
https://kagi.com/
It's an alternative search engine, uses a machine x of results from its own database plus google and bing. You can block sites from appearing in results, and the results are much better than googles right now.
It is a subscription service, but you get free searches each month if you don't pay.
Kagi, isn't that a sunken IJN carrier.Quick plug for Kagi:
https://kagi.com/
It's an alternative search engine, uses a machine x of results from its own database plus google and bing. You can block sites from appearing in results, and the results are much better than googles right now.
It is a subscription service, but you get free searches each month if you don't pay.
Well banning that will decrease Apple's revenue (I wonder if it's part of service revenue?) but won't do much else since if you give every iPhone user a choice screen they will all still choose Google.Paying Apple for search was a step too far in my opinion.
How is that functionally different? What value does Chrome have as a standalone business in an environment when the only possible company paying for search placement is Microsoft?The article is incorrect. The proposal says “divest”, not “sell”.
Edit: Someone already pointed this out.
How is that functionally different? What value does Chrome have as a standalone business in an environment when the only possible company paying for search placement is Microsoft?
Spinning of Android or Chrome is not really solving the monopoly and abuse of it. If the DOJ was serious about making any inroads, they would have split google in 3-4 mini-googles. All getting the same technologies to start with and then let these new companies compete with each other with an explicit rule they are not allowed to buy each other for 10 years.
According to Walker, selling off Chrome would "endanger the security and privacy of millions of Americans"
Akagi, so kindaKagi, isn't that a sunken IJN carrier.
I'm sure those holding Goog stock will start hating democrats.
the government decided not to pass laws that apply to everyone and instead single out companies that are politically not entrenched in the DC.
I can't remember DOJ ever going after military contractors for their monopoly, oh I know why
Somewhat, yes. Familiarity does tend to rule with people. And Google knows this.People use them because they’re habituated to them
Bolded the operative part. You're referencing step 1 of the enshittification cycle. We're on step 3 transitioning into 4.I would assume, possibly erroneously, that they didn't start out with an endless supply of cash to push that advantage and to get there they had to provide significant value to someone, somewhere in the past.
Strange proposals by the DOJ really.
actually Bing copilot is great.Let's go! Bring competition back!
Oh yes, ”those people are all so stupid “ trope. They don’t know how to use anything else or they’re just lazy.People use them because they’re habituated to them
Yeah that’s what I saidOh yes, ”those people are all so stupid “ trope. They don’t know how to use anything else or they’re just lazy.
What explains their marketshare on windows?You (and I) are with the 3% of people who use Firefox. The great majority use whatever browser comes preloaded on their device or they get chrome when some other Google service recommends it for “best operation” while surfing.
Never underestimate a users desire to do nothing.I'm pretty adamantly anti-corporatist. There's a lot I hate about modern life that I blame on greedy corporations that have abused their position in the market. But having to change the default search engine, which is literally easier than the obfuscated process of cancelling a subscription to most services, is soooo so far down that list.
Apple can rent out that spot to Microsoft or ChatGPT.If I'm Chrome's product manager, I'd propose disabling search from address bar by default. If user types anything that's not an URL address, then prompt them to pick a search engine from a list of 20 something engines.
Every. Single. Time. No default.
Malicious compliance aside, I don't get how this ruling would affect Apple, though. Who else could pay as much as Google to be put as the default search engine on Safari? Or did DOJ also forbade Apple from renting out that spot?
And who exactly do you think is going to buy and maintain Chrome? How are they going to monetize it?
Why do people keep working in tribal with me or against me mindsets? Jesus fuck!WHY do you people keep siding with the monopoly jesus fuck!
Do you really think any large company really cares about you? You are dreaming if so. Web's so called "standards" were always dictated by products not the Internet rules boards. The risk of having Chrome be the standard is that it may be the best out there. Would you rather have a crappy browser be the standard?
Congratulations!Why even build anything worthwhile? They're trying to turn our country into stagnant Europoors.