Welcome to Google’s nightmare: US reveals plan to destroy search monopoly

If internet ads weren't a monopoly (outside of running your own), then competitive forces would mean that websites running ads would select the advertisers with the best returns for them. Usually that would mean the ones that give them the largest share of the ad prices.

Google, being a monopoly in the space, gets to keep as much of the ad money as they want for themselves. Websites get whatever Google allows them. Advertisers pay whatever Google wants from them.

IMO there's no reason an ad click should cost more than $2. And no real reason websites shouldn't get >70% of the money from running the ad.
I watched small publishers like LowEndMac wither and die as google cratered advertising rate payouts, especially when they slashed them around the 2008 recession and never returned the payouts to sustainable levels, all while just pocketing the growing amounts they were getting from advertisers
 
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TVPaulD

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I'm honestly not all that convinced Apple has the appetite to wade into this market even if this happens. They do have an interest in growing their services business, sure, but they don't seem particularly keen on free or even freemium services for the most part, beyond things like the basic tier of iCloud acting as a value add for the devices.

I guess they could pitch the Search along similar lines and bundle it up in the Siri/Apple Intelligence sphere, but I don't think it really has all that much of an appeal on its own, unless they can demonstrate dramatically better results than the competition.
"DOJ’s proposal would literally require us to install not one but two separate choice screens before you could access Google Search on a Pixel phone you bought," Walker wrote. "And the design of those choice screens would have to be approved by the Technical Committee. And that’s just a small part of it. We wish we were making this up."
It's extremely funny to me that Walker actually thought that incredibly dull and benign sounding scenario was sufficient to be punctuated by "we wish we were making this up" like it sounded absolutely batshit.

Two whole menu screens. Oh gosh, oh no.

I set up an Android phone earlier this year. I had to go through at least a dozen setup screens in the process, some of which were more or less just Google (and/or Samsung) pushing their own stuff on me.

I think we'll cope with a couple of ballot screens for browsers and search engines, Google.
People use google and chrome because its actually good. Why split up a company thats done things right? Its not like there is no alternatives to google, or the alternatives are better but google has suppressed them.
Because that's not why people use them, mostly because neither is actually that good any more. People use them because they used to be good and inertia from that and the defaulting keeps people from considering alternatives. Even people who aren't tech enthusiasts have noticed that Google Search is increasingly bad. They might not have chosen to go elsewhere yet, but you hear the same grumbles about the quality of results creeping into conversations. If they were presented with a decision point to change, more and more people would probably roll the dice on DuckDuckGo, Qwant, Bing or something else. Certainly not all, but people didn't all switch to Google and Chrome at the same times either.
I'm all for breaking up Google, but this seems an obtuse way to go about it. Who would buy Chrome and, more importantly, why?
Microsoft, for one. For the same reasons Google wants to keep it.

I mean, they wouldn't get to buy it because at least one of the major global regulatory bodies would nuke the idea from orbit. But it is pretty funny to think about.

But regardless, there's plenty of companies who would want to own Chrome for all sorts of reasons. It's a massively used and well known product. Even if you ran it into the ground, you could make bank off doing so for a few years from the sheer inertia. Which is a pretty good shorthand indication of why Google's monopolistic practices got them in hot water here.
I wonder if the future of search will shift away from corporate models in the future.

Jeff Geerling recently put up a video of a locally-running LLM instance running on a Pi 5.

I can envision a future where locally-running personal LLMs are quietly surfing the net for you, learning more about your niche interests for you while also training themselves. And those LLMs becoming federated with other personal LLMs to leverage their niche data. And federated with local library & university LLMs for their broader information.
Yes, I can envision things that would suck even worse than the world we're in right now too, but why would anyone want to spend time contemplating an even worse timeline than we're already living?
 
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It's been a while, but anyone remember Cuil from the 2000's? That was excellent - I replaced Google with it entirely until they shut down. Qwant can be solid if you're in Europe. Searx was an open-source meta-search engine that tapped results from multiple search engines at once and could give excellent results, but of course that was shut down fairly quickly. There are dozens more examples I could give. The technology exists, it's been seen before and implemented, but none of them exist today BECAUSE OF GOOGLE'S MONOPOLY.

People don't seem to understand that the messy, crappy period after breaking up a monopoly is GOOD, actually, where new and existing companies fight for market share. That's a necessary process and is part of a real, free market where the best (whatever that is) comes out on top.
Can I just point out that searX is still alive and kicking. It is my default search engine

https://searx.space/
 
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Ushio

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Let’s be clear that Google is responsible for putting us and our government in this difficult situation. Google succeeded by developing superior products that that won in the marketplace (e.g. search and gmail). Then Google illegally stifled competition and innovative startups by abusing their dominant position (e.g. search and gmail).
I’m not sure I agree with the proposed solutions, but any remedy will be ugly because the problem is ugly. And it is a problem entirely of Google’s own making.
If you want to use a different search engine to Google go use one the same for alternative browsers or email providers.

No one least of all Google is stopping anyone from switching.

Look at how everyone with PC's switched to Chorme from IE by choice back in the day.

Most people do not care who provides the free to use browser, search engine or email client they use which is why they don't switch.
 
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brewejon

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johnnoi

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Quick plug for Kagi:

https://kagi.com/
It's an alternative search engine, uses a machine x of results from its own database plus google and bing. You can block sites from appearing in results, and the results are much better than googles right now.

It is a subscription service, but you get free searches each month if you don't pay.
DuckDuckGo is the only way to go.
 
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johnnoi

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Quick plug for Kagi:

https://kagi.com/
It's an alternative search engine, uses a machine x of results from its own database plus google and bing. You can block sites from appearing in results, and the results are much better than googles right now.

It is a subscription service, but you get free searches each month if you don't pay.
Kagi, isn't that a sunken IJN carrier.
 
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The article is incorrect. The proposal says “divest”, not “sell”.


Edit: Someone already pointed this out.
How is that functionally different? What value does Chrome have as a standalone business in an environment when the only possible company paying for search placement is Microsoft?
 
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Secondfloor

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How is that functionally different? What value does Chrome have as a standalone business in an environment when the only possible company paying for search placement is Microsoft?

Firefox, Opera, Vivaldi, Pale Moon - These are all examples of standalone browsers. Being paid for search placement isn’t the only way to make money.


The goal is to stop Google from self preferencing.
 
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Secondfloor

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Spinning of Android or Chrome is not really solving the monopoly and abuse of it. If the DOJ was serious about making any inroads, they would have split google in 3-4 mini-googles. All getting the same technologies to start with and then let these new companies compete with each other with an explicit rule they are not allowed to buy each other for 10 years.

Read the linked proposal.
 
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According to Walker, selling off Chrome would "endanger the security and privacy of millions of Americans"

HAAAAAHHAAA

Oh wait you are serious? Let me laugh some more. HAAAAAHHAA

Google and privacy is an oxymoron. Google has been making changes to ensure ad blockers and anti-tracking plugins won't work properly because PRIVACY would be less profitable for google.
 
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Secondfloor

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I'm sure those holding Goog stock will start hating democrats.

the government decided not to pass laws that apply to everyone and instead single out companies that are politically not entrenched in the DC.

I can't remember DOJ ever going after military contractors for their monopoly, oh I know why

Really? I guess you don’t know the DOJ’s Anti-trust website has a section dedicated to defense contractors.

For example: https://www.justice.gov/atr/case-document/file/1296616/dl?inline



Edit: Looking at your post history you must have a relationship with Google.
 
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Fatesrider

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People use them because they’re habituated to them
Somewhat, yes. Familiarity does tend to rule with people. And Google knows this.

Having started browsing the Internet with AOL at first, I wasn't really using Explorer or Netscape at the time. When I realized AOL wasn't "the internet", I went with Netscape, because I liked the way it worked more than IE.

Netscape morphed into Firefox, and that's mostly where I've been since. There was a time about ten years ago that I had issues with Netflix and Firefox, but that was only for 6 months, and I used Chrome for Netflix only. Then once Firefox was back up to snuff, I uninstalled Chrome.

All that said, I stick with Firefox because it is touted for its privacy. I could have had a better "user experience" if I used Explorer, or Edge, or Chrome (according to their respective makers), but all of those are invasive of my privacy, and I have never really trusted any of the entities responsible for those browsers. I like the Mozilla foundation for their advocacy of user privacy.

If that changed, I'd dump Firefox for something who respects privacy.

So in that regard, what's familiar isn't always why people would use something. The majority, yes. They'll keep using invasive products because most people seem to have no shits to give about their online privacy. They don't really "get" how bad that is for them, and their online experience.

I'd be cheering this news if it weren't for the fact the fascist terrorists are taking over again and undoing all of this. So I'm decidedly "who the fuck cares?" because it will not come to past in the foreseeable future.
 
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VoterFrog

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I'm pretty adamantly anti-corporatist. There's a lot I hate about modern life that I blame on greedy corporations that have abused their position in the market. But having to change the default search engine, which is literally easier than the obfuscated process of cancelling a subscription to most services, is soooo so far down that list. Call me a corporate boot licker if you like but of all the problems caused by corporations that we could be tackling, this is a weird one to start with.
 
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I would assume, possibly erroneously, that they didn't start out with an endless supply of cash to push that advantage and to get there they had to provide significant value to someone, somewhere in the past.
Bolded the operative part. You're referencing step 1 of the enshittification cycle. We're on step 3 transitioning into 4.
 
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Wiq

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If I'm Chrome's product manager, I'd propose disabling search from address bar by default. If user types anything that's not an URL address, then prompt them to pick a search engine from a list of 20 something engines.

Every. Single. Time. No default.

Malicious compliance aside, I don't get how this ruling would affect Apple, though. Who else could pay as much as Google to be put as the default search engine on Safari? Or did DOJ also forbade Apple from renting out that spot?
 
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I'm pretty adamantly anti-corporatist. There's a lot I hate about modern life that I blame on greedy corporations that have abused their position in the market. But having to change the default search engine, which is literally easier than the obfuscated process of cancelling a subscription to most services, is soooo so far down that list.
Never underestimate a users desire to do nothing.

Default is literally the only thing you need to do to win a market. It sounds incredibly stupid that it works, and it works every time.

See, you think changing the default is a simple mechanical task. The reality is that most people don't know how to evaluate the choice, but surely Apple would give me a good default - I'll just go with that. It's not that it's hard to check a different box, it's hard to evaluate what the best box to check is, so they avoid the problem and stick with the default.
 
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If I'm Chrome's product manager, I'd propose disabling search from address bar by default. If user types anything that's not an URL address, then prompt them to pick a search engine from a list of 20 something engines.

Every. Single. Time. No default.

Malicious compliance aside, I don't get how this ruling would affect Apple, though. Who else could pay as much as Google to be put as the default search engine on Safari? Or did DOJ also forbade Apple from renting out that spot?
Apple can rent out that spot to Microsoft or ChatGPT.

My guess is Google will continue paying them in some other capacity and Apple will preserve Google as default.
 
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For a body with great power there seems a simple solution that could be imposed. Add a semantic tag to HTML that would have options like:

Commercial
Community
Science

Oblige all commercial sites to fill this tag.

Then force all browser makers to respect those tags in their search options. They would all say this would defund the web. It would oblige them to make seeing pages with commercial results more attractive to the user.
 
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SirPerro

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WHY do you people keep siding with the monopoly jesus fuck!
Why do people keep working in tribal with me or against me mindsets? Jesus fuck!

Do you know that it is entirely reasonable to think that google and chrome are good products that complement each other while thinking the monopoly is bad?

What it is entirely unreasonable is this sort of trend in this thread where everyone considers Google as garbage, completely surpassed by every other search engine. Let's be serious. That's not the case. Most search engines are just garbage compared to Google.

Google is a fantastic search engine, and chrome is a fantastic browser, and both changed the world not that long ago.

Is the monopoly good? No, monopolies are never good.

But let's not trivialize the problem. Capitalism runs on meritocracy, but it inherently produces these monopolies. Which in turn need to be destroyed, thus disregarding meritocracy.

It's just a trait of capitalism. And splitting Alphabet is probably a good thing. But this trend of talking about google like it's a shitty product is just a sociological case study rather than anything else.
 
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AdrianS

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Do you really think any large company really cares about you? You are dreaming if so. Web's so called "standards" were always dictated by products not the Internet rules boards. The risk of having Chrome be the standard is that it may be the best out there. Would you rather have a crappy browser be the standard?

You obviously know nothing about the W3C standards process.

That may or may not extend to other areas.
 
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monogoto

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The judge in this case was not working in the interest on browser users. The browsers users are the product, and the judge is looking out for other potential advertisers.

I use Chromium as a second Browser, because FF doesn't handle all sites. Chromium always handles every site, so far.

I use a Pihole so I don't actually see much advertising, like probably more than half the people here. I did discover Chome was using DNS to bypass my Pihole for 3rd party advertisements, and I had to put "google.dns" in the PiHole filter list to block that. The user setting for DoH had no effect on those ads. On the other hand, I do trust Google's software security.

If Chrome gets sold, what happens to Chromium? If, for example, someone similar to Musk buys Chrome, I would expect them to run it on a skeleton staff, monetize every scrap of PI in every way possible, and contribute absolutely nothing back to Chromium.

I see a very strong possibility that users are going to end up worse off, even if somebody else makes a killing. Google is the frenemy I know. I have every reason to expect loosing out on this deal, because the court is not working for the users, it is working for shadowy advertising brokers and their "free market" backers who want to find new and innovative ways to monitize and abuse user PI.

If the courts were working for the user we would have
  • Required Opt-in for users to release their PI
  • A ban on Google payments to Apple and Samsung
  • A requirement for some percentage of dual booting cellphones so non-Google-Android OS could run on most cellphones.

It's not a coincidince that none of those were even mentioned.
 
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