Twitter Blue is coming back—with more colors and assurances from Musk

Alfonse

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I edited my message above to address this talking point before reading your comment, but I will repeat it here: As long as Elon Musk bans obvious trolls like Kanye West, there is no incentive for most Twitter users to move. And advertisers have no incentive to not come back (see: Apple) and instead let someone else have all that ad space at a discount.

You (and Musk) have a different idea of who represent "obvious trolls" from other people. And there are plenty of advertisers still staying away precisely because they have different ideas about what stuff they want their products being advertised next to.

Apple came back, sure. But Musk is still down at least $1.5 billion in ad sales from pre-Musk Twitter.
 
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mpfaff

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Let's take the United States and its particular political/cultural conflicts out of this. If there were a country where a significant minority of citizens were attached to a demonstrably ridiculous belief that was nonetheless politically significant (e.g. seagulls are surveillance assets controlled by the political opposition), would that be worth reporting on? I think it would be. One wouldn't be reporting on the seagulls per se, but rather on the political implications of the widespread belief in the seagull conspiracy. However, in the course of such an article, one would probably have to engage with the conspiracy itself on some level, i.e. why do they believe this, what evidence do they offer, what are the alternative explanations for seagull behaviour, etc.

In determining how "newsworthy" something like this would be, it seems to me that one would mostly looking at how widespread and entrenched the belief is, and to what extent it motivates meaningful action in the real world. The truth or falsity of the belief would seem to have very little bearing on how worthy of coverage it is.

You can't separate the cultural/political element. The entire Hunter Biden story has been a tool of the right to smear Biden intially during the 2020 election and now in the lead up to 2024. You can't really blame news sites for not wanting to be a tool for Trump's next shot to try and be President.

Also you could argue that treating non-credible stories with credibility has helped disinformation really settle into this country. Take climate change for an example, for years news would invite both sides to argue on the air when in reality there was barely any argument as to whether it existed or not.

The "coping" part is the belief that a microblogging platform with massive inertia, massive network effects, and which has frickin' heads of government posting on it, will wither away to be replaced by whatever the obscure alternative of the year is (Gab, Truth Social, Mastodon, you name it) because a small minority of users have an issue with how it's run. "We'll show 'em those Twitter folks, we'll build our own microblogging platform, with blackjack and hookers, and it's going to become more popular than Twitter." It doesn't matter what you think about each Twitter alternative, it ain't happening. And yes, it's hilarious when done by trumptards and libtards.

Of course, Mastodon, being the decentralized nerd-ego experiment it is, has its own unique set of problems, such as the fact users have to pick a server (a choice the average user has no clue about, nice way of easing 'em in there), the fact users can't move to another server without losing their post history, and the fact that each server admin applies their own ToS at their own discretion (and if you get banned in one server you can't move your handle to another). But that's another rant for another day.


The catch-all term "social media networks' is a bit misleading though. People use each of the big social media networks for different things. For example, Twitter is where people go for political discourse. It's the reason why Twitter's stock has never fallen below ~$15, which places its value solidly in the tens of billions of dollars territory. Sure, you can always create your own microblogging platform, but much like trying to break the iOS-Android duopoly: inertia and network effects are not on your side.

Intertia isn't a catch all, especially when overall Twitter is about even with Reddit as far as active users go. I remember Digg, management there decided to change up how the website worked, got rid of downvotes, made it easier for businesses to promote their content and when people complained they indicated that it was a loud minority, then their userbase fled for Reddit. Digg got sold for peanuts and is now something else. Musk is catching it because of him wanting to allow hate speech on Twitter once again, this has caused him rightfully to catch hell for it and has made the company he purchased worth substantially less in a short time. His plan to charge people is something that it's fairly unheard of in social media, not because no one has thought of it, but because no one is willing to pay to use a social media site. So the users who drive a lot of traffic are more likely to disengage and normal people are also going to disengage more when trending topics like "The Jews" start happening more and more and all it takes is for the next thing to come along and be the Reddit to Twitter's Digg.

There's also the fact that Twitter was being run as a fairly successful business before Musk showed up, it wasn't profitable, but the advertisers they had were happy with how things were going and most of the users were fine with the fact that white supremacists were being shown the door. Musk hasn't brought real value to the platform and his input has only served to damage it among most of its users and many of its advertisers. The reason why Truth Social, Gab, Parler, and the rest of them never caught on was because they were specifically built to create a safe space for the detritus that was shoveled out the back door of Twitter.
 
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OrvGull

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The "coping" part is the belief that a microblogging platform with massive inertia, massive network effects, and which has frickin' heads of government posting on it, will wither away to be replaced by whatever the obscure alternative of the year is (Gab, Truth Social, Mastodon, you name it) because a small minority of users have an issue with how it's run.
Eh. I remember when people were talking about how MySpace's rapid growth and frequent addition of new features had relegated the relatively stodgy Facebook to permanent second-place status.

Anybody who says they know how this will shake out is an overconfident fool.
 
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Alfonse

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Also you could argue that treating non-credible stories with credibility has helped disinformation really settle into this country. Take climate change for an example, for years news would invite both sides to argue on the air when in reality there was barely any argument as to whether it existed or not.

I agree with that... with one caveat.

I think the mainstream media made a huge mistake ignoring all of the 2020 election lawsuits. From the perspective of most people, Jan 6th came out of nowhere. But from the perspective of people who were watching those lawsuits play out, it was clear that they were attempts to subvert the election. From fake electors to other shenanigans, Jan 6th was the last ditch effort in a month's long scheme.

But the mainstream media barely reported on their existence. They tried their best to treat the 2020 transition of power as normal, to treat what Trump and his minions were doing as immaterial and irrelevant.

What the mainstream media needed to do was, sometime around the time of the electors' votes, to do a large expose on what Trump and his minions were alleging and systemically deconstruct the entire fucking thing. Take apart each and every allegation. And then treat any further lawsuits as a direct threat to democracy, banging the drum loudly about how dangerous things were becoming.

When the right starts getting dangerous, mainstream media needs to pay attention. Not so much to the thing they're talking about, but the fact that they're getting dangerous.
 
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OrvGull

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Alfonse

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Elon Musk did ban obvious troll Kanye West, right? That's what most people care about, that any obvious "look at me I am shitting on the floor" behaviour gets banished from the platform. When it comes to people who are looking to be offended, who cares?

And what about all of the other "obvious trolls"? Most antisemites aren't stupid enough to Tweet out a Swastika inside a Star of David.

How much of that was a reduction in ad spend that was going to happen anyway? All platforms are experiencing it, even YouTube. Also, don't forget that Twitter pulled in $5.1 billion last year, so the $1.5 billion is not as big of a number as it seems.

... that's 30%. That's 30% of Twitter's entire revenue. On what planet is it that "not as big of a number as it seems"?
 
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Mardaneus

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If Twitter employees did their job during the first limit raise, the next one shouldn't be nearly as hard. That being said, the problem is no longer the character count.
I would have agreed with you if they still had the pre-Musk amount of people working on the code and the institutional memory of the people who worked on the code. On top of that there is the problem of how Musk thinks coding works, how many lines of code can you spit out per hour of work (which goes against everything I learned myself and at school about being a good/effective programmer). And the final cherry on the cake is the massive shortage of people that can work on this (I doubt the 150 people he shanghaied from Tesla and Space-X will be much help for at least three months if they aren't used as a roving fire brigade to put out the latest fire created by the shortage of people working for Twitter let alone the shortage of people working for Twitter knowing the systems).
Musk effectively de-valued the blue checkmark by denying its original purpose. This made Twitter Blue a pretty useless thing to purchase if you weren't a loyal Muskite. By allowing longer posts, his plan is to give it real value.
Ugh. I didn't consider that. That is about 2 pages worth of text. Makes it actually viable to spam those screeds they have stored somewhere. That alone will allow them to spam away anything their enemy du jour gets from replies unless you are prepared to deathscroll through that.

[edit]added: pre-Musk[/edit]
 
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4,000 char limit for Twitter will likely be a disaster. Brevity is a big thing that differentiates Twitter. With 4,000 chars, that's about 850 words max per Tweet. According to Google, the average novel has about 300-350 words/page for comparison.

4,000 chars is a pretty long blog post. Twitter would just be another blog, and your feed would get cluttered. Including a lot of TL;DR rambling in general.

Apartheid Boy really has no clue what made Twitter... Twitter.
As a better writer than either of us put it,
Brevity is the soul of wit.
- William Shakespeare
 
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Oldnoobguy

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Every time I read Twitter Files, I inadvertently substitute in my mind Rockford Files. Then I consider that even Angel wouldn't consider such a stupid scenario as the so called Twitter Files. Anyway, apologies for the Boomer TV reference, but at least I can post this face palm gif.

9VPO.gif
 
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Alfonse

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Even assuming every one of the 5000 people fired was paid California minimum wage and nothing more, that's enough to offset it and then some more.

$1.5 billion divided by 5,000 people is $300,000 per-person. CA minimum wage is not nearly that high.

If you're going to try to pass off bullshit like that, do it on a site where people are unlikely to be able to do a 5th grade word problem.
 
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Every time I read Twitter Files, I inadvertently substitute in my mind Rockford Files. Then I consider that even Angel wouldn't consider such a stupid scenario as the so called Twitter Files. Anyway, apologies for the Boomer TV reference, but at least I can post this face palm gif.

9VPO.gif

"And you think Twitter Files is cool
But there are some things
That you would change
If it were up to you
So think about your masterpiece (yeah, yeah, yeah, yeah)
Watch the Twitter Files
And call to see if Paul can score some weed.

Do you never rest
Fighting the battle of who could care less
Unearned unhappiness
That's all right I guess"
 
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Alfonse

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The whole "post-Musk Twitter will fail and Mastodon will take its place" is the new "Windows Vista is Desktop Linux's opportunity to take over the desktop". Ummm, no, the incumbent made some minor tweaks (Windows 7) which was apparently enough to retain users.

The difference here being that upgrading to Vista wasn't, like, required. You could, and many did, stick with WinXP until Win7 came along.

People can't stick with pre-Musk Twitter.
 
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dmsilev

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... that's 30%. That's 30% of Twitter's entire revenue. On what planet is it that "not as big of a number as it seems"?
And don’t forget about the 20% (or more) in new costs to service the acquisition debt he imposed on Twitter. Basically, the company went from 'revenue roughly equal to expenses' to ‘revenue is maybe half of expenses' the moment he walked in the door carrying that sink. No wonder he’s been desperately scrambling for other revenue sources and has been slashing deeply and indiscriminately at the workforce.
 
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OrvGull

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It was required for most users buying a new PC, which happened a lot back then because Vista happened right in the middle of the Core2 Duo laptop boom. Back then we had Linux people thinking mainstream users would buy Dellbuntu laptops or install LiveCDs on their new Vista laptops. And before Vista, it was the Summer of Worms that would supposedly drive people to Desktop Linux (again, minor tweaks by the incumbent such as WinXP SP2 were enough to retain users).
a) I don't remember anyone seriously proposing that;
and b) the thing about Microsoft is they do lots of market research so they can course-correct if something isn't going over well. Elon seems allergic to that, making decisions on the fly based on his own gut feelings about how HE likes to use Twitter.

Basically it's like if a heroin junkie whose thing was injecting it directly into his eyeballs bought the heroin factory and announced that all future shipments would be packaged in eyeball syringes.
 
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SeanJW

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The problem is "reporting the controversy" like that implicitly sends the message that there are two valid sides. This is exactly why fringe theories get traction so easily. Pretty soon people are like, "so why ARE there so many stories about seagull surveillance drones? Why won't the government investigate? Maybe we should vote in some of these seagull drone theorists so they can find out what's really going on."

It’s just so stupid. Everyone knows you make drones out of turtles and albatross, not seagulls.
 
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bjn

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And don’t forget about the 20% (or more) in new costs to service the acquisition debt he imposed on Twitter. Basically, the company went from 'revenue roughly equal to expenses' to ‘revenue is maybe half of expenses' the moment he walked in the door carrying that sink. No wonder he’s been desperately scrambling for other revenue sources and has been slashing deeply and indiscriminately at the workforce.
What a disingenuous human being Musk is. Stoking stochastic terrorism on people who call him out.
 
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Oldnoobguy

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It was required for most users buying a new PC, which happened a lot back then because Vista happened right in the middle of the Core2 Duo laptop boom. Back then we had Linux people thinking mainstream users would buy Dellbuntu laptops or install LiveCDs on their new Vista laptops. And before Vista, it was the Summer of Worms that would supposedly drive people to Desktop Linux (again, minor tweaks by the incumbent such as WinXP SP2 were enough to retain users).
Gonna say this as one who has pretty much exclusively used Linux for 15 years, including distros from Gentoo through Ubuntu, and is currently well paid as a Linux sysadmin, your claims are pretty much bullshit. Sure you can find a few posts by Richard Stallman groupies that might resemble what you posted, but generally "Linux people" never thought that. I'm speaking as a Linux person.

So, congratulations, I guess? You have succeeded in posting obvious nonsense on at least two topics in one thread.
 
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co-lee

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It used to be that way anyhow for ppl to avoid the voting view.
Which it isn't anymore.
And Aurich has been clear that Ars is fully bought into voting. (Which seems fine to me.)

So, let's just get one view where all the promised features work. Rather than having some work in one view and others in a different view.

(I recognize that migrations are hard. And Ars has done a good job with this migration.)
 
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