The interior is spectacular; the exterior looks better in person than on screen.
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The most controversial Ferrari ever? Meet the Luce, its first-ever EV
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Many have said this, but I'll echo:
It looks great, but not like a Ferrari.
But I can't afford one anyways, so Ferrari needn't worry about my opinion.
It looks great, but not like a Ferrari.
But I can't afford one anyways, so Ferrari needn't worry about my opinion.
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I would say they made a publishing error of adding a "0" to the price. Take off that zero (64k) and it is a competitive EV in today's market of sporty sedans.
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Including the interior - I fail to see what’s so allegedly special about the interior.
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If Ferrari continue like this they are destined to follow Jaguar.... Namely into the grave. What an ugly car. I'd rather buy a BYD or a PoleStar.
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Haven't read the article yet (brain isn't there right now), but I think I figured out what my problems with the styling are. First, it has the BMW i3 rear problem where it looks like it's giving birth to a smaller car. Second, I hate the attempt to pretend it's a smaller car than it is by painting the top & bottom black. I'm not sure I'd love it, but I think it would at least be less offensive if they owned up to the bulk & gave it body color pillars. They might (maybe, not fully convinced) even be able to fix the birthing issue with accents that followed the air path if they hadn't already committed to blacking out half the car.
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Its got no Ferrari character besides the tail lights. Not quite fugly, but close. Should have gone to Pininfarina instead of Ive, at least for the exterior. I don't think people want to spend over half a million to drive a Ferrari that looks like a family SUV
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Actually, yes, it is probably not emphasized enough and deserves a separate paragraph.
I, as many people who dislike the design, have an image of Ferrari as a sports car and naturally I assumed this car is their EV vision for that. Perhaps they are the victims of their own branding because even Ferrari does not emphasize this enough. People imagine iconic sports cars when they hear "Ferrari" and not a sedan. Luce as a family car should be contrasted more with Purosangue to make this positioning clear.
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I don’t even like the interior.
To begin with, it looks made out of rectangles with round corners -like a joke on Ive having the iPhone shapes seared in his brain- that don’t merge in a cohesive unity. Things like the separated rectangular island housing the transmission reinforce the impression.
It gives a sense of heaviness, which I feel more befitting of an off road vehicle.
There is dissonance betweeen the simple exterior shapes and busier interior.
I don’t like the excessively protruding air vents starving for attention. Neither the door panels, another bunch of rectangles with little rhyme.
The two interior colors here fall on eccessive extremes, a monotone black or three different tonalities of brown/beige plus silver trim.
Judging exclusively from the photos here, the exterior is just bad. Generic sci-fi looks, quite anonymous. The front half is ok I guess, the rear gets progressively uglier culminating in the back recessed within the main body that I find terrible.
You want to see an EV that really looks better live than in photos, actually meaning great in photos and even more gorgeous live, while maintaining brand personality, look no farther than the 1st edition Taycan IMO.
To begin with, it looks made out of rectangles with round corners -like a joke on Ive having the iPhone shapes seared in his brain- that don’t merge in a cohesive unity. Things like the separated rectangular island housing the transmission reinforce the impression.
It gives a sense of heaviness, which I feel more befitting of an off road vehicle.
There is dissonance betweeen the simple exterior shapes and busier interior.
I don’t like the excessively protruding air vents starving for attention. Neither the door panels, another bunch of rectangles with little rhyme.
The two interior colors here fall on eccessive extremes, a monotone black or three different tonalities of brown/beige plus silver trim.
Judging exclusively from the photos here, the exterior is just bad. Generic sci-fi looks, quite anonymous. The front half is ok I guess, the rear gets progressively uglier culminating in the back recessed within the main body that I find terrible.
You want to see an EV that really looks better live than in photos, actually meaning great in photos and even more gorgeous live, while maintaining brand personality, look no farther than the 1st edition Taycan IMO.
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I don't think Ferrari will have any problem dumping these on the market. They'll just do the Ferrari thing and make shoppers of the desirable cars buy a Luce first to get on the list.
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My main criticism is that it just looks boring... surely they could have sacrificed some of the aerodynamics to just simply make it look a bit more aggressive and to respect the Ferrari design language more. I realize that they don't probably have access to the latest batteries and no matter how much you pay, you cannot design a completely different high-performance battery the same way that you can do with a motor. But it still just simply looks a bit underwhelming. However, Porsche's Electric Taycan still manages to look like a Porsche - so you can actually do electric cars that are more exciting than the best that Tesla has to offer.
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@Dr Gitlin I may have missed this question (and your response) in the comments - but what were the negative comments in the general media and which ones did you agree or disagree with? I felt a bit sad that there were haters of Ive's company's design choices even though I really don't have any skin in the game - being an ex-Windows devotee and Mac owner but trying to keep it impartial, and not likely to own a Ferrari in my current incarnation
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Given that I am a raw, analog type of guy I think the F40 and 288 GTO are peak Ferrari for me. EV isn't the point and this, being 5 seats is not the point. It is just too, distilled, to me.
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Agreed. The Luce doesn’t look like a Ferrari except for the tail lights.
When I found out that Jony Ive had designed the Luce, then the look of it made more sense. If Ive had designed a car for Apple, then it probably would have looked a lot like the Luce. But what someone missed is that Ferrari should lean on their design heritage and not release something which looks like it came from Apple.
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Sure - but that's not exactly traditional Ferrari territory, is it? Ferrari isn't KNOWN for family-hauling, comfortable cars with great fuel efficiency.
As I said elsewhere: IMHO, the Ioniq 5 N looks more "Italian" (maybe a Lancia) to me than this. And it might actually be more fun on the track.. If you told me this was a small SUV from Lucid or even BYD, I'd 100% believe you. Ferrari?!?
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I just don't want an electric Ferrari (especially not an ugly one). I don't have upwards for 500,000 euro for one anyway, but I bought a 2015 Cayman S used with the flat six/manual transmission, when the new thing was the better/lighter/faster turbo 4's because the engagement/sound/feel was what I wanted. I have a suspicion most potential Ferrari buyers feel the same way.
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There is much focus on 'better aerodynamics', but in city driving you get stuck in highway traffic whether the sticker price is $20k or $640k. Few countries have an autobahn without speed limits, and even if you don't care about tickets the roads aren't good enough to zoom super fast.
What exactly is the benefit of everyone becoming sleek aerodynamic clones of each other? If Ferrari etc are having it as a design goal, clearly it is actually relevant other than just as a drag coefficient on spec sheets. It can't just be 'you spent $640k on a car, look how it saves you$500 gas $100 electricity yearly'.
What exactly is the benefit of everyone becoming sleek aerodynamic clones of each other? If Ferrari etc are having it as a design goal, clearly it is actually relevant other than just as a drag coefficient on spec sheets. It can't just be 'you spent $640k on a car, look how it saves you
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“Spectacular” as in you creatively found something everyone overlooked??
Get over yourself…
Get over yourself…
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I can’t stop thinking about the comment that says it looks like it needs a circumcision.
I think it’s just the side view pictures being to mind the original ads and discussion of the Saturn with its plastic body panels that could handle a shopping car hitting it without a ding. The sides look like they are made of plastic.
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The look is "contraccontroversial"? Come on, man. Grow some balls and call it what it is. FUGLY.
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I wish I saw that when I look at it.
That said, after the "this can't be a Ferrari" first reaction, it actually looks interestingly refined, understated, purposeful. And unique. Plus, I suspect it's a joy to drive (which I can only dream of but still admire)
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The best thing Ferrari can do at this point is to release a limited edition series of naturally aspirated V12s and V8s with manual transmissions. That will definately boost the stock price.
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Yeah. There are multiple EV with 1000 HP and track tuned. sheesh.
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I reeeeeeeeeeally hope the OOPS ALL SCREEN dashboard flops hard. I think that's why the Luce's dashboard appeals to me, buttons and switches.
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Absolutely not...
The Leaf looks slightly better.
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It's a contest for which wears it worse.
The Leaf is too stubby, but the Luce has more awkward angles.
When I heard Jony Ive had a hand in this, I wasn't surprised: Rounded everywhere.
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The Prius has a more attractive design, and isn't really close.
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Neither four doors, nor Aerodynamics are an excuse for ugly design with weird lines.
Here is a much better looking 4 door Ferrari:
You can tweak things for Aero. Here is the Yu7 knockoff with 0.245 Cd:
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Nice looking Z3 with a bolted on Cayenne front end.Neither four doors, nor Aerodynamics are an excuse for ugly design with weird lines.
Here is a much better looking 4 door Ferrari:
You can tweak things for Aero. Here is the Yu7 knockoff with 0.245 Cd:
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Spectalular eh? Nothing screams Ferrari like sticking an Ipad on a mount in the middle of the dash.
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With the obvious caveat that range will vary on speed/weather/road conditions. People have been able to drive a Lucid for over 500 miles at highway speeds (I think they hit 510 miles before they had to drop below 70 mph and got a few more miles after that).
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Meh.
But then I've never been that impressed with this type of car or their drivers. The CEO of our company had a Ferrari. One day he came up behind me at a stop light. Someone was with him and he recognized me in my old beater pickup, so he started goosing it and doing these showy lunges behind me. I simply put my transmission in reverse - turning on the backup lights - and he backed right off. All hat and no cattle.
But then I've never been that impressed with this type of car or their drivers. The CEO of our company had a Ferrari. One day he came up behind me at a stop light. Someone was with him and he recognized me in my old beater pickup, so he started goosing it and doing these showy lunges behind me. I simply put my transmission in reverse - turning on the backup lights - and he backed right off. All hat and no cattle.
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I don’t think the design is really the problem. Lovely interior and an above average looking exterior for an EV. If it was a $100k Alfa Romeo I would say maybe they are about to grab some market share. But 3/4 million once you add some options, I just don’t know that there are enough ultra wealthy looking for an ego death.
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