ROME—The arrival of any new Ferrari that isn’t a two-seater is usually controversial, but the Luce might be the most divisive yet. It’s Ferrari’s first four-door sedan and first five-seater, but perhaps most importantly—especially for readers of Ars Technica—it’s Ferrari’s first battery-electric vehicle.
Each of those individually is probably anathema to some Ferrari fans, never mind all three together. But it’s 2026, and the reality is that the manufacturer absolutely needs an emissions-free offering for vitally important markets like China and Silicon Valley. And now, here it is.
Like some legendary Ferraris of the past, the company chose to work with an outside design team for the Luce, in this case LoveFrom, helmed by Jony Ive and Marc Newson. Many will detect some hints of Apple in the car’s design; more than one journalist said they could imagine it wearing that computer company’s logo rather than the prancing horse shields that dot its exterior. But the almost cab-forward glasshouse perhaps calls to mind the Lotus Etna concept, with some Ferrari F90 (a one-off for the Sultan of Brunei) here and there, too. And the four round tail lights obviously reference ’90s designs like the 360 and 550.
I will say it looks a little better in the metal than it does in photos or on screen, although some of the shades we saw don’t do the shape many favors. I may even go as far as to say some of the more… unhinged reactions I’ve seen are negatively polarizing me into appreciating the design more, but perhaps that just makes me a contrarian.
It’s a drag
Of course, the Luce looks the way it does for good reason. The initial aerodynamic studies began seven years ago, two years before Ferrari actually greenlit a plan to build a BEV. Their charge? Figure out how to make the lowest-drag Ferrari they could, without sacrificing aerodynamic downforce that keeps its cars planted to the road surface at speed.

But the only thing that really conveys “Ferrari” on it are the badges. They’re victims of practical constraints, I realize. Once you put in the battery and optimize for low drag, you are forced into a very different design envelope than (say) the FXX-K Evo inhabits. So it’s not really a fair criticism in that way.
Still, the fact remains that it doesn’t look like a Ferrari.
Smooth, refined, and the aero features are both interesting and highly functional, which I find attractive.
The interior is gorgeous, the outside is thoughtful, and it's an EV instead of another stupid combustion beast.
It feels like they're being dinged for prioritizing efficiency and aerodynamics, which does make it less immediately unique. But once you start to appreciate the choices they made within those constraints I think it's pretty awesome.
Also, the suicide doors are something I feel like mass manufacturers would be scared to do.
That a bunch of people are the internet are being hateful is expected with almost anything now. I really can't be bothered to care.
I'm gonna put myself firmly in the "well done" camp, and just enjoy that Ferrari is making a sexy but practical EV. Because we need more of those, and if they're an over-priced halo for the concept then great.