The interior is spectacular; the exterior looks better in person than on screen.
See full article...
See full article...
The most controversial Ferrari ever? Meet the Luce, its first-ever EV
- Thread starter JournalBot
- Start date
Upvote
130
(173
/
-43)
I literally wrote Silicon Valley in the second paragraph.Nice way of saying, "Silicon Valley" without saying Silicon Valley.
Upvote
180
(189
/
-9)
The design looks like next year’s Dodge Challenger with the interior out of a Hyundai sedan. I mean it’s fine for a $30-$40k car. For Ferrari money though. Nope.
Upvote
48
(84
/
-36)
Takes some getting used to, but I like that it’s a very clean look. Once I noticed the black part almost being separate from the colored part, I was intrigued. This design could be a grower instead of a show-er..
Upvote
30
(36
/
-6)
I remember purchasing my first car with a digital display back in 1985, paid a premium for it. Now you pay a premium for analog.
I like it. Love the yellow. If I ever pay a lot of money for a car I want an exciting color. Aero efficient designs are great to see. Am tired of American cars that sacrifice everything to create a four wheeled condominium in either crossover, SUV, or truck shapes. I write truck as most trucks never truck anymore.
Edit: Doc, just saw another article that says Ives contributed to the design of the Luce?
Last edited:
Upvote
27
(36
/
-9)
Someone had a good time adding switch guards to prevent accidental rear heated seat activation.
Upvote
45
(45
/
0)
Taste is a funny thing. What appeals to some, revolts others. For my part, I think Mr. Ive should consider staying in his lane and leave car designs to others better suited to that. To be sure, he brought us some amazing designs in the past, but there have been more misses than hits in recent years. Perhaps with all the praise and adoration being heaped on him over the years, he got a little overconfident, and nobody is brave enough to tell him so. I would imagine that it would be hard for any designer in his position to maintain objectivity, and to see the limits of his own abilities.
I realize that Ive is not the only person who had a hand in this design, but I wonder if this project might have been better off without his involvement.
Then again, who cares what upcoming Ferraris look like? If the rich and famous want to occupy themselves with designing toys for other rich people, have at it I suppose.
I realize that Ive is not the only person who had a hand in this design, but I wonder if this project might have been better off without his involvement.
Then again, who cares what upcoming Ferraris look like? If the rich and famous want to occupy themselves with designing toys for other rich people, have at it I suppose.
Last edited:
Upvote
100
(114
/
-14)
Upvote
17
(18
/
-1)
I dig the combo of mechanical switches and dials (with such tactility!) with a digital interface, and the idea that just because it's an EV doesn't mean anyone said it should be all touch. The turn to open/close magsafe charger looking vents are cool. There's many good ideas that could be lifted from here.
But yeah...The exterior. That thing is somehow a fuglier Nissan Leaf, actually the Leaf isn't remotely bad for its price and even good, this is worse for an order of magnitude more.
But yeah...The exterior. That thing is somehow a fuglier Nissan Leaf, actually the Leaf isn't remotely bad for its price and even good, this is worse for an order of magnitude more.
Upvote
49
(54
/
-5)
The interior looks great. Genuinely a nice looking place to be in. But the outside just looks like an iPace and, frankly, I think the iPace looked better.
Upvote
21
(28
/
-7)
Upvote
6
(12
/
-6)
Article reminds me of why Jay Leno doesn't buy Ferrari. He hates that they make you buy two s**t ones before they'll sell you a good one.
Even if I had skin in this game via a lottery win, having to talk to a Ferrari dealership would not be in the bucket list.
Even if I had skin in this game via a lottery win, having to talk to a Ferrari dealership would not be in the bucket list.
Upvote
42
(44
/
-2)
Upvote
262
(268
/
-6)
What a blast from the past! I had a similar one as well. Hadn't thought of that in years!
Upvote
16
(16
/
0)
Eeeeeesh, I fear it’s time for Ive to retire to someplace nice and tropical where he can spend his days enjoying the sun and counting his money. He’s now had a decade-long string of awful misses, from iOS 7 to the ludicrous gold Apple Watch to … this thing.
Upvote
20
(40
/
-20)
It's absolutely grown on me since Sunday evening. I was very underwhelmed at first but in the right color I am starting to appreciate what they're trying to do.
Upvote
43
(59
/
-16)
I'm not being rude but did you just not read the bit where I wrote that the car was designed by Ive and Newson's agency?
I remember purchasing my first car with a digital display back in 1985, paid a premium for it. Now you pay a premium for analog.
I like it. Love the yellow. If I ever pay a lot of money for a car I want an exciting color. Aero efficient designs are great to see. Am tired of American cars that sacrifice everything to create a four wheeled condominium in either crossover, SUV, or truck shapes. I write truck as most trucks never truck anymore.
Edit: Doc, just saw another article that says Ives contributed to the design of the Luce?
that's two for two with people calling me out for something they didn't bother reading.
Upvote
148
(158
/
-10)
Strange to see Ferrari working on designs that require someone to get used to them. Usually it is mostly pretty functional with a dose of peacock. This car, really odd. Fine car maybe, but why a Ferrari?
Upvote
11
(18
/
-7)
- Add bookmark
- Featured
- #25
I like the design (aside from the round taillights, which I haven’t liked the look of on any car since they stopped capping them with rocket fairings).
But the only thing that really conveys “Ferrari” on it are the badges. They’re victims of practical constraints, I realize. Once you put in the battery and optimize for low drag, you are forced into a very different design envelope than (say) the FXX-K Evo inhabits. So it’s not really a fair criticism in that way.
Still, the fact remains that it doesn’t look like a Ferrari.
But the only thing that really conveys “Ferrari” on it are the badges. They’re victims of practical constraints, I realize. Once you put in the battery and optimize for low drag, you are forced into a very different design envelope than (say) the FXX-K Evo inhabits. So it’s not really a fair criticism in that way.
Still, the fact remains that it doesn’t look like a Ferrari.
Upvote
63
(71
/
-8)
Gotta say...that side profile with that specific color and those rims...does look pretty cool.
But there are also angles and color combinations that do not flatter this car in the slightest.
Might be a grower, I don't know...not that I'll ever be in a position to drive this thing. My current Polestar 4 was a tenth of the price and already was quite an expensive car for me.
But the interior is absolutely amazing. Not just another huge iPad on the dash but they really took the time to make this space their own.
All in all, an interesting car...remains to be seen though if it'll be a hit with Ferrari's usual crowd.
But there are also angles and color combinations that do not flatter this car in the slightest.
Might be a grower, I don't know...not that I'll ever be in a position to drive this thing. My current Polestar 4 was a tenth of the price and already was quite an expensive car for me.
But the interior is absolutely amazing. Not just another huge iPad on the dash but they really took the time to make this space their own.
All in all, an interesting car...remains to be seen though if it'll be a hit with Ferrari's usual crowd.
Upvote
31
(33
/
-2)
It would be fine as a FIAT, but this is no Ferrari. I hope it has a find my car mobile app, as owners will have difficulty finding these things in a parking lot.
Upvote
8
(22
/
-14)
I have the theory that the cost in $MONEY$ is a fair approximation of footprint. Not perfect of course, some things are extra toxic. But in general, that money is re-entering the economy to be used on everything the average person uses money on.
Upvote
-10
(1
/
-11)
Upvote
3
(4
/
-1)
I feel the same about the whole car as the dashboard reveal. It's fine for a car, but doesn't look like a Ferrari. Seeing the whole thing now I bet if you swapped the badges you could convince people that it's some sort of Renault concept.
Upvote
19
(26
/
-7)
I love it. It's not a mid engine rocket like the 360 or 480, it's a modern EV version of a 1950s grand touring machine like the 250 Berlinetta SWB or the gorgeous 250 GT California Spyder. Those cars were more about style and luxury coupled with more than adequate power. Ive and the Luce's designers get it.
Upvote
-3
(16
/
-19)
It's not for me. The interior is nice but the exterior..... yeeesh. I suspect this car has been developed with eyes very firmly on the Chinese market.
That said, no new Ferrari is for me because I have more sense than money. I'm glad that people with more money than sense exist though, because that gives me some sort of shot at buying a heavily depreciated supercar further down the line.
That said, no new Ferrari is for me because I have more sense than money. I'm glad that people with more money than sense exist though, because that gives me some sort of shot at buying a heavily depreciated supercar further down the line.
Upvote
-1
(6
/
-7)
Not only that. Check the (forgotten) Nissan Max-Out prototype
Upvote
-3
(3
/
-6)
To me it looks like a rounded brick. A huge departure from standard ferrari design language. Now knowing who the designers were, i understand why it is the way it is.
Not like I'll have to worry about whether i can buy this car though, hah. So if someone enjoys it, good for them.
Not like I'll have to worry about whether i can buy this car though, hah. So if someone enjoys it, good for them.
Upvote
16
(22
/
-6)
The separate hood and hood wing(?), that's cool.
Another interesting thing is how the wipers are actually resting at the sides, rather than at the bottom.
The interior, it's cool - Police cruiser Laptop on an arm vibes but I don't know if it seems that magnificent.
Another interesting thing is how the wipers are actually resting at the sides, rather than at the bottom.
The interior, it's cool - Police cruiser Laptop on an arm vibes but I don't know if it seems that magnificent.
Upvote
14
(15
/
-1)
And now, for today’s main newstitles :
GOD, IT’S UGLY
MILD GRAVITY ANOMALY DETECTED NOT FAR FROM ENZO’S GRAVE
(Witnesses state high-rpm spinning detected within)
NISSAN MAX-OUT SEEN CRYING
(Claims likeness was stolen)
GOD, IT’S UGLY
MILD GRAVITY ANOMALY DETECTED NOT FAR FROM ENZO’S GRAVE
(Witnesses state high-rpm spinning detected within)
NISSAN MAX-OUT SEEN CRYING
(Claims likeness was stolen)
Upvote
-11
(15
/
-26)
That entire top part of the screen is not a touchscreen, the stuff you see there is always shown there, plus the physical clock.
Upvote
52
(52
/
0)
The choice of launch display color was unfortunate, allowing this comparison. As far as paying homage, the tail lights are 308/328. My greatest fear in all this? We’re entering a period of homogenization, mostly aero derived through wind tunnel optimization for the sake of efficiency, which is going to make most cars look quite similar.
Upvote
21
(26
/
-5)