The interior is spectacular; the exterior looks better in person than on screen.
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The most controversial Ferrari ever? Meet the Luce, its first-ever EV
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Gotta say- I don't like either the interior or exterior. Good news for Ferrari though is I'm not the target demo anyway.
I'll be curious to see the sales numbers on this one.
I'll be curious to see the sales numbers on this one.
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The more I look at it, the more I think it should be a Maserati. I know they're separate brands now of course, but Maserati should have been Ferrari's luxury/comfort brand.
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This is probably the first Ferrari you could legitimately use as a daily driver. Not a huge fan of the exterior design, but I'd love to see the interior in person.
I look forward to seeing driving comparisons between the Luce, the Taycan Turbo S, and the AMG GT 63 4 door (that's a mouthful).
I look forward to seeing driving comparisons between the Luce, the Taycan Turbo S, and the AMG GT 63 4 door (that's a mouthful).
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Surprised nobody else has posted this MKBHD peek/review yet:
Ferrari Luce is the Most Controversial Ferrari Ever
Ferrari Luce is the Most Controversial Ferrari Ever
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Should we prostrate and chant then, because you explained?
This thing is ugly. It's ugly as a four-door sedan with seats for seventeen, as a minivan, as a vehicle altogether.
Design is like stand-up comedy - if you have to explain the punch line, you failed your audience.
I'm no Ferrari fan, but it doesn't mean I want to see them commit design suicide like Jaguar did.
I have to give them one thing though - they are showing the way: Announce an ugly vehicle, see your shares tank. If only this could be the standard.
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Indeed. The interior can't fit my 3 mates and all our gear for a week; the exterior can't fit two canoes on top; the ride is way too low to drive down a disused forest road; and the price is roughly $600 more than I can afford. Terrible car.
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Ferrari does not price its cars to make them affordable. They price them to make them unaffordable. The whole point of a Ferrari is that you probably can't afford it. And even if you can, they might not sell it to you anyway.
Ferrari partnering with Chinese (or French, or German, or...) automakers is... more impossible than pigs flying.
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Probably room for a trombone or 2, in case you need to drive 190+ MPH for an emergency deliveryIndeed. The interior can't fit my 3 mates and all our gear for a week; the exterior can't fit two canoes on top; the ride is way too low to drive down a disused forest road; and the price is roughly $600 more than I can afford. Terrible car.
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You think that interior looks good? For a car that costs an insane 640K, that interior looks shite. Who wants this at that price? Comparatively, this car is DOA.
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I don't think the issue with the design is with the obbligatos for EV designs. I think the issue is with the Jony Ive-isms. Ferrari interiors are not as anodyne. Yes, the exterior has to be a bit sweepy, curvy, etc. to minimise drag, fine, and the weight of the batteries calls for a certain "posture". But there is none of Ferrari's style. Nevertheless, I think Ferrari didn't want it to be too much of a Ferrari, and it's actually marketing this car for tech-y non-petrol heads with lots of cash. The kind of people who actually embrace this kind of design. Possibly, they actually don't want their traditional user base (non-techy petrol-heads?) to buy it.
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It's interesting that the ICE cars never had to worry about efficiency: 'it does 12mpg but never mind it's a Ferrari' but EVs do: 'a Ferrari with only 150 miles range is hard to recommend'. So it seems like they are being pushed into the same design corner as everyone else. When we get to the point of fast charging being as easy as hydrocarbons, maybe we'll start seeing less efficient sports cars again 'it does 1mi/kWh but never mind, it only takes two minutes to fill up and you can afford it'...
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Doesn't look like a Ferrari, meanwhile every Ferrari: https://www.ferrari.com/en-EN/auto/past-model
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The range is basically a requirement: you need the car to last as long as the driver is likely to be willing to drive.
Then you want to keep the mass low for a sporty drive. In a gasoline engine, the fuel mass isn't particularly significant so a bunch of other priorities take over. For a battery car, the battery mass is quite significant so efficiency becomes critical.
Faster charging time doesn't really help, but denser batteries would help a lot.
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Not my cup of tea. Just doesn’t even look like a Ferrari, exterior and interior. Also I am not a fan of rounding off everything inside a car. That kind of ovular design was tried by Ford in the 1990’s and sucked then, it doesn’t work for me now.
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It’s……..fine? Ish? But to my eye it looks like one of those Lamborghini crossovers, more than anything Ferrari.
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The only thing missing in the article, IMO was how to pronounce it, Thank you!
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In terms of aesthetic I think this is just another case of the internet being insufferable yet again. It looks exactly how you’d expect an electrified sports car to look, blending those two worlds of performance and optimization.
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Original daddy
Carbon body panels? Check
Active aero? Check
Prius Prime/PHV was an experimental car designed to push concepts as far as viable for a production car. Mine 2019 model even has a solar roof that can charge the traction battery.
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The concern remains... Similar parts manufactured 30 years using different materials has what effect on the value of the car?
Traditionally numbers matching cars are worth more than ones that have donor parts from wrecks, etc. This isn't a BMW i5, we're talking Ferrari where originality carries a premium. Will I be able to upgrade battery, motors, screens without is effecting value? That's my point.
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When I saw the story on the Ferrari Luce in Car and Driver yesterday, I was shocked that Johnny Ive et al, designed this car. It also made me wonder if this exterior/interior design was something that evolved from the rumoured Apple car. In either case, the design makes so much sense once I read that Ive was a major design influence. Do I like it? No. Do I feel Ferrari in this design? No. It feels like Art Deco to me. Can I afford it? No. If I could afford it would I buy it? No. Would I ever buy a "real" Ferrari if I could afford it? No.
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I think it's a really attractive design honestly. Yes, it's not a "poster from the 80s on a teenager wall" Ferrari. But it's not meant to be. None of those cars were sedans. To me this is a sexy look:
Smooth, refined, and the aero features are both interesting and highly functional, which I find attractive.
The interior is gorgeous, the outside is thoughtful, and it's an EV instead of another stupid combustion beast.
It feels like they're being dinged for prioritizing efficiency and aerodynamics, which does make it less immediately unique. But once you start to appreciate the choices they made within those constraints I think it's pretty awesome.
Also, the suicide doors are something I feel like mass manufacturers would be scared to do.
That a bunch of people are the internet are being hateful is expected with almost anything now. I really can't be bothered to care.
I'm gonna put myself firmly in the "well done" camp, and just enjoy that Ferrari is making a sexy but practical EV. Because we need more of those, and if they're an over-priced halo for the concept then great.
Smooth, refined, and the aero features are both interesting and highly functional, which I find attractive.
The interior is gorgeous, the outside is thoughtful, and it's an EV instead of another stupid combustion beast.
It feels like they're being dinged for prioritizing efficiency and aerodynamics, which does make it less immediately unique. But once you start to appreciate the choices they made within those constraints I think it's pretty awesome.
Also, the suicide doors are something I feel like mass manufacturers would be scared to do.
That a bunch of people are the internet are being hateful is expected with almost anything now. I really can't be bothered to care.
I'm gonna put myself firmly in the "well done" camp, and just enjoy that Ferrari is making a sexy but practical EV. Because we need more of those, and if they're an over-priced halo for the concept then great.
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From the rear in red it would look like a Ferrari. From the sides and front? No.
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Sorry to say, but the design is not up to the level of what is expected from Ferrari.
And while yes, probably all of us in here are not the target demo, Ferrari is supposed to be a car that any enthusiast aspires of owning one day. As a car enthusiast, a great deal of Ferrari models elude exactly this feeling from me - I would like to have it, even though I can't.
This one? Hard no. And I get it, I am not the audience, this will anyway get sold in droves to someone who wants to daily a status symbol on their way to the actual good models. But still, the car enthusiast in me quite clearly says - nope. And that's an opinion I reckon I am entitled to have.
And while yes, probably all of us in here are not the target demo, Ferrari is supposed to be a car that any enthusiast aspires of owning one day. As a car enthusiast, a great deal of Ferrari models elude exactly this feeling from me - I would like to have it, even though I can't.
This one? Hard no. And I get it, I am not the audience, this will anyway get sold in droves to someone who wants to daily a status symbol on their way to the actual good models. But still, the car enthusiast in me quite clearly says - nope. And that's an opinion I reckon I am entitled to have.
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Oooh the Magic Mouse thing and an Apple guy being directly involved explain a lot.
I guess we (or rather the potential target demo) should be just happy it doesn't have the charging port in the floor.
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I am far from able to buy one, but if it is meant to be the first Ferrari family weekday car it is a good attempt in my opinion. I am not a fan of the most of the colors though. The interior had some good solutions, may need some iterations to be perfect.
If Ferrari wants to keep its position at the peak of luxury performance cars they have to make something very different from Luce, in a near future. You do not sell those cars by efficiency numbers. They have to be spectacular in so many ways. You should not have to look at the badge to see it is the latest Ferrari.
If Ferrari wants to keep its position at the peak of luxury performance cars they have to make something very different from Luce, in a near future. You do not sell those cars by efficiency numbers. They have to be spectacular in so many ways. You should not have to look at the badge to see it is the latest Ferrari.
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i'm seeing a Polestar 4 profile here
that aside, i really am digging the squared up view of the front and rear. it's the profile that's meh / bland.
obligatory "my kingdom for a 40k car with a reasonable blend of tactile and touch controls"
(fingers crossed Rivian is gonna pull it off with their haptic wheels)
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I don't get it. How can it have a 120kwh battery, a low drag coëfficiënt and still only have a WLTP of 530km?
The BMW ix3 is an SUV, has a smaller 108kwh battery and has a WLTP of 805km.
The BMW ix3 is an SUV, has a smaller 108kwh battery and has a WLTP of 805km.
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The interior looks like a warmed over Mercedes from a few years ago. Those displays are not something I would expect or desire in a car that expensive. Something more integrated into the dash would have been better.
This is the most "meh" supercar I have ever seen.
This is the most "meh" supercar I have ever seen.
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