The rumors and hints about a Zune-ish WM7 makes me wonder if Microsoft is on the edge of an enormous stumble here.<BR><BR>Smartphones as a category seem to have exploded as a result of Apple, Palm, Google, etc. offering business-<I>like</I> features in a consumer-friendly, media-focused package. Even RIM, with its foundation solidly in enterprise e-mail, is making efforts to steer their ship toward consumer friendliness. <BR><BR>But RIM does seem to know where its bread and butter is, and is making sure it maintains their business-first aesthetic, bisecting their phone lines into consumer-oriented and business-oriented models. They can do this, however, because like Apple, Palm, etc. they control the whole widget. <BR><BR>Microsoft, as (so far as we know) purely a software vendor in this space, will be at the whim of their manufacturing partners. And if their partners like HTC have caught the consumer fever and want Microsoft to deliver a WM7 that is more <I>Zune</I> and less <I>Windows</I>, Microsoft may lose the one toe-hold it can still claim in the smartphone space and that is business integration. <BR><BR>As unlikely as this is, I almost want to see Microsoft come out with their own, branded smartphone that is all-business, managed from top to bottom to integrate with their enterprise solutions. Cut off RIM's incursion, and give your enterprise customers less reason to try and shoehorn consumer-oriented devices into business uses just to get a more modern and functional interface.