I've used all iterations of Windows Mobile since when it was PocektPC 2002 and I know it quite well, I know it's strenghts and weaknesses. The iPhone is not an alternative, not if you do some serious work with your device: no background execution (last time I checked there was no way to edit a Word document -for instance- during a phone call -you may want to check some document relevant for the call-), zero control on your mobile data connection, very limited Bluetooth support, no file manager, no ability to customize the user interface... The interface of the iPhone is modern, works well and it's fast, that's true. But I take Windows Mobile over iPhone any time. So let's recognize those aspects.<BR><BR>However MS has failed to keep up with the times in the interface area. They've missed several oportunities, while Apple and now Android have been able to take advantage of them. Now those two systems have good basements to further improve their systems. Microsoft will have a hard time to regain market share in the consumer space.