Thanks to decades of breeding, the modern agricultural tomato has a lot of properties that are great for farmers: the plants are incredibly productive, and the resulting tomatoes hold up well to shipping. Just one small problem: they are nearly tasteless. Heirloom tomato strains have become available precisely because people aren’t especially interested in the mass-produced, modern tomato.
In the words of a panel at the meeting of the American Association for the Advancement of science, we “broke” the tomato by allowing the plant breeders to respond to the needs of farmers, instead of the tomato’s end-users: consumers. As a result, their breeding has produced a product that most people don’t actually enjoy eating. And that’s a public health issue, given that tomato-rich diets have been associated with a variety of beneficial effects.
Fortunately, the panel featured a number of people who are trying to fix the tomato using up-to-date biochemistry and genetics.
Yale’s Linda Bartoshuk set up the challenge with a little experiment: everyone in the audience was given a raspberry Jelly Belly. Bartoshuk had people hold their nose, then start chewing on the candy. For me, it tasted generically sweet. When, on her instructions, I released my finger, there was a sudden explosion of flavor, a lot of it evocative of raspberries—and a sudden murmur from the audience suggesting they were experiencing something similar.
What’s going on? A lot of our experience of flavor really does come from smell, but not from breathing in; instead, volatile chemicals disperse out of the back of your mouth, with some of them reaching your nasal passages. Not only can these volatiles convey a distinctive flavor, but they can also interact with flavors sensed by the tongue, enhancing or suppressing sweetness, saltiness, etc.

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