I thought 4k was also called Quad HD?
Isn't that more informative than Ultra HD?
Everyone can infer Quad HD = 4x HD = 4x resolution/no. of pixels.
Now Ultra HD encompasses 2 resolutions, and another term will be needed to avoid confusion
Personally I don't care much about 4K TV, BUT the best thing we will get from this is finally more high resolution displays for computers. We are stuck with this horrible 1080 displays thanks to HD TV, I really hope this pushes it finally into "Retina" display area for normal bigger displays too.