It's a product of our time for sure. The death of my grandfather hit me like an artillery strike - I suspect that is very much to do with the relative disconnect most - not all - have with death and dying, he would have been far more accustomed to the loss of relatives and friends than myself.
I will take a look at this title, even if I do think I will find the emotional side potentially cloying.
Unfortunately the work I'm involved in really requires me to deprecate my fear and feelings on illness such as cancer or I don't think I'd be able to cope. My colleagues would likely agree.