[url=http://meincmagazine.com/civis/viewtopic.php?p=25005885#p25005885:3ul2dcfl said:
truepusk[/url]":3ul2dcfl]
Best Buy probably isn't the broader market anymore. I don't think many analysts think it will be long before they go the way of Circuit City and those who don't are probably betting on Best Buy to be able to make major changes to adapt.
No disagreement there. I was using BestBuy purely as a stand-in for generic gizmo shopping. The experience would be broadly the same at a Verizon store.
If/when BestBuy keels over, their customers will simply move to another store where they will continue to be only loosely informed about the devices they are purchasing, and only marginally more interested. The majority of the population really doesn't know or care much about their phones and tablets. They know they don't want to buy the wrong thing, and are only too happy to buy what everyone else is buying because there's safety in numbers. Of the small chunk of the market that is engaged with their purchases, a decent proportion of that group is really running on received wisdom. They don't know or understand half as much as they think they do, and their gut is doing as much thinking as their head. The remaining subset of the market makes what could be properly regarded as an informed choice.
As someone mentioned above, there is power in influencing the latter two groups because they (we) can have some effect on the larger market, but not half as much as a decent price (preferably one that appears to be a discount), and a recognized brand name.
This is of course as true of TVs, washing machines, cars, and power tools, as it is of phones, tablets, or laptops. None of us have enough time to *really* know what we're doing when we make half the purchases we make, and only some of us are interested enough in any of those things to make the time.
I doubt this will hurt Samsung any in the short term. In the long term it may begin to coalesce into a broader narrative but that'll take a while, and in the interim Samsung is making money hand over fist.