Yes, this, so much this. When you need to go online to find a reading order for 12 different titles just to keep up with the events in the one comic you care about it feels bad, and like the gimmick it is to sell more issues.
The last time I was seriously invested in comics was when Vertigo was still around. You could read Fables or 100 Bullets or Hellblazer and just enjoy it for what it was, without having to worry about 20 other writers and their ideas all trying to be crammed into the same sack.