Engine maker may also eliminate "retroactive" install counts for minimum thresholds.
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As a player, why do you care?
This bullshit heavily affects game devs (on the financial modeling end). It doesn’t really do anything to the players.
His golden parachute is going to be so behind ridiculous.So - It couldn't have been done differently, but at the same time, "we could have done things a lot better"!? Well, which is it? Anyone with half a brain could have told them that their initial approach and announcements were overly aggressive and completely tone-deaf.
from:
https://www1.salary.com/John-Riccitiello-Salary-Bonus-Stock-Options-for-Unity-Software-Inc.htmlexcerpt formatted for clarity:
Why are they paying this idiot almost $12M a year if he can't even generate a single coherent message, much less pivot to a different payment model without alienating their entire install base against them?
Agreed. Whether it's legal or not, I don't know. But it was definitely stated in the past. And you can't make that kind of change without infuriating your devs. It was a terrible play.The only way this works is if they leave their hands off games that were licensed under the prior terms entirely.
"Royalty free means royalty free." means you can't go backwards and charge royalties to people who entered into an agreement under those terms.
I'd say that the only reason he isn't doubling down was that Plan B was the plan all along, but I'm not convinced he's smart enough to come up with such a dumb idea."Doubling down" would be if he said they're still going with Plan A, and to hell with what everybody else says. They're going with Plan B, which is definitely less aggressive. I'm not a game developer and I'm not saying people have to like Plan B or necessarily forget that Plan A was proposed. I'm also not saying he struck the proper tone in backing down from Plan A. But back down, he definitely did, to some extent. And you're definitely mischaracterizing his response.
Do all these CEOs forget that Jobs ended his life relatively young, with most of his life spent running companies instead of enjoying himself, with his marriage failed and essentially no real friends?
Sure, he's got Apple as a legacy. But so does Woz, and he's still alive, having fun and making a difference in this world.
The man, without fostering an entire culture of sexual harassment and misogyny, still managed to make EA the most hated and disliked company in the world, based on his personal comments and business decisions alone, which you could argue is even more impressive than Activision-Blizzard (Recall A-B scandal is caused by the actions of many, many people).They really need to fire John Riccitiello. Between the dumping stock before the announcement, the announcement itself, and not taking into account for a moment the long term damage this would do to their brand in the development community as a whole, he needs to be one of the first decisions pivoting away from this decision.
When an artist is willing to spend what looks like hours making your face look as suitable as possible for punching, you've probably fucked up. There are exceptions, sometimes you're just black and trying to make things better for you and yours, sometimes your just a notable jew. But generally, it's a sign you've fucked up.
Doesn’t matter how good the advice is if you don’t take it. I’m sure they’ve been told by many people internally that this would go to shit, but this type of executive is incapable of hearing it.Any competent crisis PR professional would tell them that the only right thing to say now would be "we hear you, and we've put our plans on pause to give us time to discuss the way forward with our community." Just drop the whole subject for now. Even if you still think the plan is sound, it's been poisoned. Poking at it more will just spread the poison further. Put it aside, spend some time figuring out a way to address your concerns that won't step on the live wires this one did, then bring it back if/when you can come up with that.
I don't know if they've hired a crisis PR professional, but if they have, that person is not very good at it.
Doesn’t matter how good the advice is if you don’t take it. I’m sure they’ve been told by many people internally that this would go to shit, but this type of executive is incapable of hearing it.
Agreed. Any increase right now is ridiculous. Hold a year, rejigger, simplify and prostrate yourself at the feet of your community.Any competent crisis PR professional would tell them that the only right thing to say now would be "we hear you, and we've put our plans on pause to give us time to discuss the way forward with our community." Just drop the whole subject for now. Even if you still think the plan is sound, it's been poisoned. Poking at it more will just spread the poison further. Put it aside, spend some time figuring out a way to address your concerns that won't step on the live wires this one did, then bring it back if/when you can come up with that.
I don't know if they've hired a crisis PR professional, but if they have, that person is not very good at it.
This could very well change a ton of things for end users. Delays and price increases are definitely part of it. That being said I think the damage to the indie community will be the biggest thing. A whole community that existed in the Unity world is going to be shattered and reformed by this, and who knows where they will land. A crap ton of man hours learning this utility will be at least partially gone and learning new systems will come into play. Quality will likely take a hit while designers and coders with years of Unity experience will partially have to start over relearning new tools. It's not just the devs, it's all the devs customers who will feel this, just in different ways.As a player, why do you care?
This bullshit heavily affects game devs (on the financial modeling end). It doesn’t really do anything to the players.
Why would a gamer care?
Goodbye updates to indie games.
There are quite a few Devs who have said they will remove their game from sale. There are many more who will stop developing in the Unity Engine.
Some may have the time and funds to port their games. Many will not be able to or willing though.
This is extremely bad for everyone.
Nah, wouldn't work. It'd still be a Sword of Damocles just waiting to fall on anyone starting a project in Unity. Or anyone who has any possibility of moving away from Unity before releasing their game. Dropping the subject would actually make the whole thing much worse, because they've already raised the specter of retroactivity in counting installs.Any competent crisis PR professional would tell them that the only right thing to say now would be "we hear you, and we've put our plans on pause to give us time to discuss the way forward with our community." Just drop the whole subject for now. Even if you still think the plan is sound, it's been poisoned. Poking at it more will just spread the poison further. Put it aside, spend some time figuring out a way to address your concerns that won't step on the live wires this one did, then bring it back if/when you can come up with that.
Agreed that he should be fired, but this line about how he "dumped stock before the announcement" really needs to be dumped itself.They really need to fire John Riccitiello. Between the dumping stock before the announcement
I mean, I'm pretty sure there are companies that are more disliked than EA. Purdue Pharma, Halliburton, Koch Industries, Theranos, whatever Blackwater and Philip-Morris are calling themselves these days...EA sucks, but let's keep things in perspective; they're not a patch on those guys.The man, without fostering an entire culture of sexual harassment and misogyny, still managed to make EA the most hated and disliked company in the world
They haven't walked it back yet. Note that the cap of 4% of the revenue only applies to customers that make over $1million. Note they said customer, not game.Whoever has a stake in this, I hope they don't back down, he's trying the oldest trick in the book. Put out a massively bad change, walk it back, and then put out a less bad change later to try and make people think they won by stopping the worse change.
You can track installs easily without breaking GDPR. For starters, AppStore & PlayStore tell you the numbers and you can include your own analytics with the game. As long there's no personally identifiable information they can do thatHell, how is a dev supposed to know what the number of installs are?
Like, from the beginning, a major complaint has been nobody can realistically know how many times a game has been installed. A dev may know how many times a game has legitimately been purchased, but getting install numbers without likely GDPR-violating tracking seems impossible.
This is just passing the buck on the fact that the concept of tracking installs itself is just a nonsense way of deriving a fee.
Also, didn’t the stock initially go up in value on the day of the announcement. So yeah, please stop this insider trading crap. I see some gaming ‘news’ channels have latched onto it as well.Agreed that he should be fired, but this line about how he "dumped stock before the announcement" really needs to be dumped itself.
2000 shares may sound like a lot, but it's a fraction of a percent of his total holdings. I've seen no credible basis to the allegations of illegal insider trading (nor any explanation for why, if the executives were so sure this was going to tank their company's value, they...went ahead and did it anyway).
There are plenty of things to criticize Riccitiello and the rest of Unity's management for without resorting to conspiracy theories.
You can track installs easily without breaking GDPR. For starters, AppStore & PlayStore tell you the numbers and you can include your own analytics with the game. As long there's no personally identifiable information they can do that
The inevitable face of non-free software. Convenience has a price.The ugly face of personal and corporate greed.![]()
Did anyone suggest out loud what I'm sure many were thinking in this 'brain-storm' session?To be fair, this wasn't an official statement from Unity, but leaked info from a town hall Unity had with its staff, apparently to brain-storm solutions.
I suspect they might have a contract with Apple, promising not to charge traditional royalties, in exchange for the AR deal. So they feel forced to do something stupid instead.I'm happy enough with "doubling down." This is basically just "what we said before, but with some minor modifications to make it sound less bad, and DEFINITELY nothing like a promise that we won't change the terms again or any actual reversion to what we promised last time." With excuses, fingerpointing, and "gosh, NOBODY could have foreseen this" crap.
In particular, the fact that they're STILL talking about per download/install fees (something basically nobody else does) is weird -- it's such a bizarre hill to die on: trying to put a toll on something unrelated to revenue generation. The reason they can't find the right band-aid is because it's such a gaping wound.
And die on it, they will, I think. This has been a week now, and Unity obviously isn't even considering that maybe the fundamental idea needs to be redrawn and reconsidered. They're just brainstorming "ways we can make people less mad about it, but without changing anything." Even WotC had figured out by this point that they had a losing hand.