John Ternus will replace Tim Cook as Apple CEO

Cook will be executive chairman, but will no longer run the company day to day.

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[VelvetRemedy]

What courageous and potentially costly act of public defiance have you done against the said overlord that gives you such impressive moral high ground?

I left a very nice job closely linked with the American government and took a substantial pay cut to work for a nonprofit because I was tired of feeling like an accessory to abominations. And unlike Tim Cook, my income is low enough that a 20% pay cut is actually something that makes a detectable difference in my life.

We judge people for being a single engineer at Meta, X, Amazon, OpenAI, etc, as a moral choice - and we should. CEOs who make a choice to closely and publicly associate with a tyrannical government don't get a pass because "oh, well, it's in the interest of the company (and the company makes cool toys that I personally like.)"

 

[VelvetRemedy]

The thing Cook deserves the most credit for is Apple Silicon. That was a 100% bet the company move that they could move into silicon design, and run ahead of Intel, AMD, Qualcomm, Samsung. There was no going back once they started, and any failure would be catastrophic as they have no off-the shelf plan B. And nobody expected Apple to succeed there, and they excelled. Not many companies have the guts to do that.

It really wasn't a bet-the-company move, and it was also expected (and expected to succeed) by everyone in semiconductor. Apple had been making their own (excellent) microarchitectures inhouse for iPhones since Swift in 2012 (2011? - it's been a while.) Cyclone and its successors were clearly desktop grade. The question among anyone paying attention was "when", not "if", they'd move the Mac.