John Ternus will replace Tim Cook as Apple CEO

Cook will be executive chairman, but will no longer run the company day to day.

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[philringsmuth]

Thanks for everything, Tim.

 

[nickf]

I’d say the Apple Silicon developments have been impactful (directed by Srouji, of course).

 

[first_citazen]

Thanks Tim for making the Mac great again.

John, I wish you all the best working with this administration and keeping Apple out of the crosshairs....

 

[appliance]

Will they give him a golden trophy to reward his craven knee bending to the orange overlord. The LGBTQ movement salutes you - maybe a toast in the new ballroom?

 

[FelipeBG]

Hardware engineering SVP John Ternus is the person I read was the expected successor. I wish the best to them in this new role and I'm looking forward to a successful engineering leader becoming CEO of the company.

 

[EBone]

I’ll miss Tim and his folksy southern charm at the head of Apple.

I wish his tenure wasn’t marred by his pandering to the current head of State. I understand that he did the things he did in order to keep the ego of a dysfunctional tyrant from causing damage to the company. It’s just a shame that’s the end of Tim’s legacy as CEO.

 

[Fox4]

Ruined legacy.

 

[ajmas]

YAY new CEO for terrorist backed American company. Joy to come.

Please explain yourself and your reasoning?

 

[sork]

Thanks Tim Apple for Apple silicon, even if you hate Apple you should appreciate what Apple does to drive the rest of the industry forward. If not for them we’d all still be on thick rectangles of a phone with 720p TN displays with total shit CPUs and GPUs.

Yes they fall behind in some areas but then they absolutely dominate in other areas which forces all the other companies to catch up.

 

[SirOmega]

Ruined legacy.

The problem is that, unfortunately and probably illegally, 1600 Pennsylvania Ave. became part of the supply chain on January 20, 2025. Tim did as he always did, working to secure that part of the supply chain.

 

[Findecanor]

View attachment 133455
Ruined legacy.

South Park's rendition of this occasion was killing it ...

 

[ajmas]

Thanks Tim Apple for Apple silicon, even if you hate Apple you should appreciate what Apple does to drive the rest of the industry forward. If not for them we’d all still be on thick rectangles of a phone with 720p TN displays with total shit CPUs and GPUs.

Yes they fall behind in some areas but then they absolutely dominate in other areas which forces all the other companies to catch up.

Anyone who follows Steve Jobs and Tim Cook have a strong legacy to follow and keep alive. Whether it is innovation, adapting existing innovations, logistics and many of the other aspects they have succeeded in.

I am hoping John Ternus can continue in keeping Apple one of the companies to watch and keep the computer market interesting.

Having seen Apple stumble in the 90s there are plenty of lessons to learn from, and I will be cautiously optimistic with the new leadership.

 

[Secondfloor]

Was an excellent run. Congratulations Mr. Cook.

 

[Rick C.]

1. Did he do what he needed to do to stay out of Trump's crosshairs?
2. Did anything change internally with regard to policies Trump was trying to extinguish?

If #2 went about as business as usual, just paying lip service to Trump, then I commend him for not caving. He, among others, know the times are just temporary. It's best to egg on the petulant child and make him think he's getting his way.

If Apple did indeed reverse equal opportunity employment programs and such, then there is a problem. He did in fact cave.

 

[Secondfloor]

Please explain yourself and your reasoning?

Please no. The less posts from dipshits the better.

 

[Diplodocidae_Guy]

After all he has accomplished, It's really a shame I'll always remember him first and foremost as craven for his eager shining of Trump's shoes with his tongue.

 

[ibad]

Tim Cook has been a great CEO and a worthy successor to Steve Jobs. Going out to the runaway success of the Neo is a a great way to cap a legacy. Thank you, Tim.

I hope Ternus can live up to his predecessors!

 

[stormcrash]

The Cook years started off slowly in terms of product excitement (the Apple Watch taking time to figure out what its niche really was) but the past 5 years have been really transformative with the change to apple silicon and now going out on a high note with the introduction of a new category killer in the MacBook neo.

And of course the lack of product excitement early on belies the fact that operationally apple was a much better run clockwork under Cook and was making absolute bank. The "line up because it will probably sell out" product launches gave way to much more boing launches where the available stock kept up with demand and while lacking the launch day hype feeling sold in much greater numbers.

Of course there were the missteps like the trash can pro, the 5c, but overall the story was quiet iteration and relentless execution culminating in a surprise revolution around the (at the time stagnating) Mac that is still reverberating in the industry.

 

[SNESChalmers]

Very happy that an engineer is CEO. I don't believe anyone can match the vision that Jobs had, but Ternus, I think, can get closer that Cook did.

 

[ewelch]

I used to defend Cook. But his Quisling role in the past several years has soured me on him, and demonstrated that his concern for social issues was more words and little action, when it came to defending the cashflow. It's quite sad he'll be long remembered as Tim Apple, not the successor to Jobs.

 

[ubercurmudgeon]

While Cook will no longer serve as CEO, he will remain with the company in a different capacity as executive chairman.

Somewhat surprised they didn't make Ternus the "CEO", and move Cook to the position of "CEO Pro".

 

[Wtcher]

View attachment 133455
Ruined legacy.

While unfortunate it came to that, I was impressed he managed to buy Trump off with so little. It was like a master class in massaging a narcissist's ego.

 

[KWRussell]

Somewhat surprised they didn't make Ternus the "CEO", and move Cook to the position of "CEO Pro".

That implies the existence of a CEO Max and the rare CEO Ultra.

 

[Wtcher]

Very happy that an engineer is CEO. I don't believe anyone can match the vision that Jobs had, but Ternus, I think, can get closer that Cook did.

Engineer and part of a design team too!

Albeit, I don't actually know what design meant in the article's context.

Thank you for the years, Tim. Good luck and fair winds, John.

 

[ZippyPeanut]

View attachment 133455
Ruined legacy.

Nah, not ruined, just exposed. Capitalist licking fascists boots. As expected.

 

[artvandelayIIII]

That implies the existence of a CEO Max and the rare CEO Ultra.

Is the CEO Max two CEOs fused together?

 

[Ryan B.]

Somewhat surprised they didn't make Ternus the "CEO", and move Cook to the position of "CEO Pro".

I know this is a joke (good one BTW), but that is kind of what they did. The CEO is accountable to the board, and Cook is set to become its chairman.

 

[telenoar]

Class act — especially these days (when the bar for non-ruinous capitalist behavior is very low):

"I love Apple with all of my being" — Of course such a press release has been curated to the tee, but you don't hear Fortune500 CEOs expressing themselves like this, and you can absolutely hear his familiar voice coming through. He then proceeds to compliment the team, including about them being deeply caring people, a notable word choice in a fairly short statement.

Stuff like this matters, and it's basic discourse we just don't see often enough nowadays.

Cook is no saint, e.g. does Apple sit on a hoard of cash that could've ended homelessness in America, do you fight Mr. T or appease him as a necessary evil sometimes… But we need influential people who are measured, who convey that humans matter, and who care about our right to privacy and to own stuff. For that, I thank you, Tim.

 

[Tactical Finesse]

There's no doubt that Tim Cook will go down as one of the better business leaders of the past 20 years. Maybe one of the greatest in Silicon Valley history.

The biggest knock on his legacy, in the long run, will not be his pandering to Trump. I think that'll mostly get excused as an embarrassing mistake that many CEOs of his era did (and therefore probably not all that well remembered at all).

The biggest knock on his legacy will be the way Apple, under his leadership, drove the upskilling and expansion of China's impressive manufacturing ecosystem. Tesla was a big participant there too. But just look at the amount of money Apple invested in its Chinese supply chain. $275 billion over 5 years was the pledge, and they exceeded it.

Just think about what would happen if someone invested that kind of money in American manufacturing.

American manufacturing left for a very simple reason. Your annual health insurance premiums, just your premiums is the same as a Vietnamese factory worker's entire salary for a year. The average American sets on fire about 150% of the annual pay of that same Vietnamese factory worker's on direct car ownership expenses (insurance, inarguably artificially cheap US gasoline, licensing, parking, maintenance). Even a single person's apartment rent is 200% of that Vietnamese factory worker's annual wages. I can keep going regarding 401K matching and student loans and so on.

Is an American more or less productive than an overseas worker? Maybe. But "maybe" is only a little bit....not 5-10X more productive. Americans engineered an extremely expensive society to live where government doesn't socialize the social-service costs via taxes; it instead was "privatized"--which IRL means it falls on employers to subsidize employee's private for-profit market purchase of those same goods/services via inflated prices which eats into profit margin.

Or... 5000 IQ idea...they just don't play that game and offshore everything they can.


And the heck of it is...Americans who did this to ourselves (or ancestors, you get the drift), blame corporations for doing the economically rational (albeit for us citizens undesirable) thing; and foreign states for not self-inflicting this kind of neoliberal policy on themselves. The USA doesn't blame their own self-inflicted policies whose effects they loudly complain about (cost of college loans, cost of cars, cost of medical care, and so on)

 

[Hap]

I don't like the kissing up to Trump either, but honestly, if he had not protected Apple from tariffs, the board would have removed him and replaced him with someone that would probably.

Apple's hardware is the some of the best on the market, their software is barely mid-range and needs help.

 

[dennis.kext]

While I'm not a fan of the product design decisions he has allowed(or not known about), I have to admit his business savvy.
I say this as a gay man... Tim(gay) Apple(left leaning) is one of the most, if not the most, visible gay men on the planet. If all it took was a piece of fancy glass and a "merica" chat with 47 to keep the price of my next Mac down, then I'm ok with it.
As a former Apple employee, Apple has been woke since the dawn of time, they are not going to stop because of 47.

 

[Chmilz]

I wonder if there's a case to be made for a "tick-tock" leadership cadence at tech firms (or any firm), where leadership pivots between growing wide and growing tall. Jobs started went wide by launching all kinds of new products. Cook grew tall by mastering supply chain. Ternus comes in possibly to go wide again by focusing on expanding the product portfolio, until a future successor comes in to go tall with those new launches, and so forth.