Two guys from Detroit die and go to hell. After their first day, the devil goes to check on their suffering, and to his surprise he finds them huddled around a fire wearing parkas, mittens, and hats. "What is wrong with you two?" the devil asks, "Did you not get the memo? You're in hell." "Well you see, we're from Detroit," they reply, "and it's so cold there that we're just barely starting to warm up."
The devil figures that if heat is what they want heat is what they'll get, so he raises the heat in hell.
The next day he goes to gloat over their suffering, but when he gets to their room, they are still hovering over the fire in their winter gear. "What's the matter," snarled the devil "ain't it hot enough for you?" The guys from Detroit reply "Well, you see, we're from Detroit, and it's so cold there that we're just barely starting to warm up."
The devil figures this calls for extreme measures and so he cranks the heat up so high that even the demons who work there start complaining.
The next day, he goes to check in on the to guys from Detroit. He opens the door to their room, and he sees them in t-shirts and sandals, kicking back, drinking beer, and roasting sausages over the infernal fires. Irate, the devil bellows at them "What kind of idiots are you? Do you not realize you are in hell?!?" "Sure," they reply, "but you see, we're from Detroit and we don't get nice weather like this often, so we figured why not take advantage of it and have a cookout."
The devil storms off. "Well, if they hate the cold so much, I guess there's only one way for me to get through to them." So he turns hell's thermostat completely the other way.
The next day, the devil goes to check in on them again, certain that he has finally broken them. He opens the door to their room, and they are jumping up and down with joy, dancing around celebrating and giving each other high fives. "Enough!" roars the devil, "What can you possibly be celebrating?"
The guys from Detroit say "Well you see, we're from Detroit, and when we woke up this morning and saw the icicles hanging from the ceiling and that hell was completely frozen solid, we realized it could only mean one thing - the Lions have finally won a Super Bowl!"