Bit by bit they are making it a worse experience than before. First they shove ads down our throats, now they are taking away 4k. Screw them. I hardly watch anything on that platform anymore because of the ads. By doing it this way, they lost me. But I'll be honest with you. If they had increased their price by $3 a month, and introduced a cheaper new default below me. I would have stayed. If they had then increased it another $2 and slid a new tier below me without 4k. I would have stayed.
They are doing it wrong. They are doing it in the way that removes what we had and demands we pay more for it to get it back. That causes anger. Not customer satisfaction.