Perry: Mind-blowing AI video generation tools "will touch every corner of our industry."
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I suggest reading the other posts where it's been explained why this isn't actually all about him. He's lamenting that there's no point in building out all this new studio space that people won't come and use. There's no salivating over AI saving him money.On thinking on this a bit more, the thing that gets me is that Tyler Perry's net worth is estimated to be around a billion dollars. He's going to be okay for the rest of his life. So the problem is that it rings just a tad hollow to see him pulling a "won't someone think of the poor production crew!!!" at the exact same time he's doing something that will royally screw over a whole bunch of people in production. The more cynical (and realistic) take on this is "Tyler Perry laments how many people AI will make obsolete, while salivating over how much money AI will save him in not having to pay a bunch of obsolete people."
Or maybe Sam Altman and the OpenAI board need to retrained instead of everyone else in society.Government protection for the entertainment industry, why? It's not like Hollywood is vital to society and there are many, many skilled professions and industries that are now dust because they're no longer relevant. It is, sadly, just the way an industrialised, rapidly changing society works and why it's so important for countries to provide easy access to lifelong training for people to reskill if their skillset becomes less relevant.
I think it's worth pointing out that with every new tech comes new uses. Autotune for instance isn't just for pitch correction, people turn it up purposefully high to get that warbling robotic edge as a style. It's like putting distortion on your electric guitar, some people prefer a clean, more acoustic sound and decry the youth and their noisy guitars, but creativity always finds new uses.Yeah but many people do care - witness the popularity of people who point out the autotune effects and decry it, eg Rick Beato, and the popularity of Alt music for example. So I think this kind of thing is self correcting in the end.
It is the "industry" that changes.
It is weird on the one hand people saying everybody will be out of a job, and others crying doom that there won't be enough young people because of population trends turning down. I think those are contradictory.
Or maybe Sam Altman and the OpenAI board need to retrained instead of everyone else in society.
Perhaps I'm wrong on the terms, though I'd always thought autotune was pitch correction applied automatically rather than by someone manually correcting individual notes. Either way though, my point is that a significant proportion of the music buying public has been quite happy to buy and listen to music where much of the human subtilty has been extracted in favour of mechanised sterile perfection. It suggests there'll be a large market for derivative AI generated formula content.FWIW, autotune and pitch correction are two different things.
Autotune is a very stylized and obvious vocal effect where your voice’s pitch is changed to match that of a note being played on a keyboard. Think T-Pain and a lot of stuff mid/late aughts. It can be a legit effect, as much as delay or phasing or flanging.
Pitch correction isn’t supposed to be obvious, and involves “snapping” the pitch of your voice to the nearest note. So if you sing a little flat, pitch correction would bump your pitch up just enough to make it on key.
I’ve realized that most people mean “pitch correction” when they say “autotune”, or haven’t kept up with popular music in the last 15 years or so. Autotune is used much more sparingly now, and as an intentional effect, versus pitch correction which is applied to most Top 40 songs (the ones owned by big labels, at least).
I just made a similar point, so I do agree with you.FWIW, autotune and pitch correction are two different things.
Autotune is a very stylized and obvious vocal effect where your voice’s pitch is changed to match that of a note being played on a keyboard. Think T-Pain and a lot of stuff mid/late aughts. It can be a legit effect, as much as delay or phasing or flanging.
Pitch correction isn’t supposed to be obvious, and involves “snapping” the pitch of your voice to the nearest note. So if you sing a little flat, pitch correction would bump your pitch up just enough to make it on key.
I’ve realized that most people mean “pitch correction” when they say “autotune”, or haven’t kept up with popular music in the last 15 years or so. Autotune is used much more sparingly now, and as an intentional effect, versus pitch correction which is applied to most Top 40 songs (the ones owned by big labels, at least).
As much as those seem like obvious tasks, you can't implement those as easily. Entertainment can be "we got this right-enough" while robots need to be "get this [complex task] right every time." Crushed tomato? Falling roof tile? Chipped toilet? Those are all physical reality challenges that the human supervisors have to check on repeatedly, not just when the <media type> generation cycle finishes. Self-driving (real, complete algorithms) cars still aren't here and the proper testbed platforms for them are extremely expensive. Purpose-built robots and their potential failings for even just the three tasks you mentioned are also going to be far off. Not to mention that these positions are low-capital to employ (underpaid, vulnerable) humans who are easy enough to motivate to get things correct enough of the time, with acceptable probabilities of liability.It‘s a weird feeling. I’m the kind of person who is typically in favor of technological progress. I’d be of the opinion that automation is usually a good thing in the long run, if we’re talking about physical or repetitive work that nobody really enjoys. Robots scrubbing toilets, working on farms, fixing rooftops in 80 degree summer weather, modeling protein interactions to create cancer drugs, etc etc.
Even when it literally doesn't work.My issue with AI is how our end stage capitalism sees everything. Cheapest and fastest always at the expense of the people.
What?thekaj said:So wait.... He's very concerned about what AI could do to the industry in wiping out the need for hundreds of crew members to produce films. Yup, totally agree. And his answer is to cancel his plans to expand out his studio, thus wiping out the need for hundreds of crew members to produce films. Um, that's one way to create a self-fulfilling prophecy.
If you weren't aware, the hit American retailer Wal-mart told their suppliers to move production to China. Many made the move. There were a few companies that resisted and while a noble gesture, many of those are no longer with us.thekaj said:But damn, you don't HAVE to use AI. You can try to resist the changes to the industry to keep it from happening. In fact, vocally noting that you're going forward anyway might help other studios do the same thing. While pausing expansion sure as hell will make others ponder the exact same thing.
Well, that was a fortunate name, then.Benj Edwards said:Tyler Perry Studios, which the actor and producer acquired in 2015, is a 330-acre lot located in Atlanta and is one of the largest film production facilities in the United States.
It is not, but even relatively enlightened and well educated people get nervous when confronted with large changes which may impact them negatively and suddenly.20 years ago or so I would never have guessed that Ars would become a bastion of Luddites.
Be quiet. The techbros are masturbating...I don't think capitalism works if you can get the end product without using actual humans to make it. If people aren't being paid to make the thing that they end up buying, then who's buying it?
20 years ago or so I would never have guessed that Ars would become a bastion of Luddites.
I see you asked AI to draw you a set of hands.I'm of mixed mind on this issue.
On the one hand, filmmaking is not an essential line of work. Not in the way that firefighting, surgery, water system maintenance, ambulance driving, etc. are essential. Using laws and regulations to force a non-essential industry to stagnate, for the sake of preserving a particular set of jobs, is a pretty big and risky ask.
On the second hand, generative AI has the potential to take the human touch and soul out of storytelling. Already, financial-metrics-driven decision-making has more or less killed Hollywood's appetite for anything genuinely new, creative, different, and risky. A pretty big chunk of modern American cinema and TV is just endless rehashes of forgettable, formulaic plots and bland stories, re-rendered with new CGI. Generative AI might make that worse.
On the third hand, generative AI might have the potential to democratize the film-making process, taking control out of the hands of a handful of studio execs and allowing thousands of wanna-be screenwriters to realize their visions despite not having massive budgets or backing. Most of it will be worthless dreck. Some of it might be genuinely new and good.
On the fourth hand, a lot of people are going to be out of work in short order, in an industry where work has historically been boom-bust, bonanaza-drought, at the best of times. In a country with no social safety net to speak of, sudden mass unemployment can lead to very volatile situations, particularly in areas where the cost of living is already unsustainably high.
On the fifth hand is the one that really worries me. Western democracies, led by the USA, have been drifting towards a "facts don't matter, truth isn't real, my made-up opinion is just as valid as your scientific reality" trend for several decades now. Generative AI has the potential to completely upend what few remaining sources of public truth are still somewhat trusted by the populace. Right now, if you see a prominent politician on live video saying "We are going to end democracy, we are going to turn this country into an authoritarian Christian state" you can be pretty sure he actually said that. Next year, it'll be easy to brush such a clip off as the work of an opponent's AI, whether it's real or not. Without a widely accepted basis for discerning truth from fiction, democracy might die entirely.
Is there anyone really clamoring for parts as an extra in a film or TV show? It's shitty work that you get paid a shitty amount for (a somewhat less shitty amount if you're a SAG member, but the proportion of union v non-union extras is always low).CGI has already replaced extras in many situations. Within the next 5 years I expect AI and CGI will be able to replace many non-core and non-speaking parts. It's not going to make the big names obsolete any time soon, but that won't help those replaced already.
Heh... AI will probably churn out the final Madea flick:Can't wait for AI Madea.
Madea's Dead: Funky Cold Madea.Pedantry alert!I just made a similar point, so I do agree with you.
But just to be pedantic about it, that's all auto tune, or more specifically Auto-Tune, the name of the product by Antares.
It's just about how you set the dials. You can make it subtle, for gentle pitch correction. You can dial it in heavier for absolute snapping where you're dead on with every note every time. Or, you can crank it up past the human limits and get that robotic effect, like the track I just posted, which has it dialed in to "more than human, not really full robot".
Exactly as you said, but it's all the same product doing it. So you're not wrong in your point, but calling it all auto tune is technically correct. I still upvoted you.![]()
This guy is loony!Don't worry, I am sure Sam Altman has us all covered! /s
“When these treasures from AI are claimed, poverty as we know it, social injustice, loss of biodiversity—all these multitudes of problems are just gonna become relics of the past and humanity is gonna stride through the Pillars of Boaz and Jachin naked into the glory of a golden age”
Turns out it's hard to perpetually jerk off to technology as some abstract "cool new thing" when you realize there actually is social and economic fallout. Also helps when you can view, you know, human beings as more than numbers on a spreadsheet.20 years ago or so I would never have guessed that Ars would become a bastion of Luddites.
Why is it that when people are on their way up they don't want government to get in the way, but when they see they will start to go down, they want government to catch them.
Perry is very astute in his observations about how Generative AI might affect studios, and I understand his comments about regulation, but no regulation will stop this. No regulation could have saved buggy whip manufacturers or punch-card makers or companies that made horse-drawn plows.
The only choice is to adapt. And, like the developments that affected those things, this will advance the state of the art and the benefits to humanity. Not only is regulating our way out of the AI revolution impossible, it's a bad idea.
It's important to note that while the machines that have come before us have dramatically changed the composition of the workforce, it didn't eliminate the need for workers. It opened up new opportunities and forced people to change what they did, but it didn't eliminate the need for people to work. This looks to be shaping up the same way.
I'm fairly deep into GenAI, and the more I see how it actually works, and the ways it is already transforming work activities, the less "scared" of it I become.
It's how you break in to the business. Like any other entry-level position.Is there anyone really clamoring for parts as an extra in a film or TV show? It's shitty work that you get paid a shitty amount for (a somewhat less shitty amount if you're a SAG member, but the proportion of union v non-union extras is always low).
It's not too hard to imagine if you look at art/media, not as a celebration of human expression or elevation of culture, but as a commodity. Plenty of people consume media made by exploitive publishers, but it satiates their boredom. Is it really a surprise that people would jump at the chance to turn their fanfiction scripts into movies on the cheap? I've seen more than enough Stans forgive bad writing or plagiarizing as long as it ships their OTP or flexes their kink.My entire reaction to the unveiling of Sora has been total disgust and anger. Why do we need this? Why are so many people working hard to make this happen? If this ends up being a tool to democratize VFX, awesome. But I’m horrified at the possibility of human-made filmmaking being 100% replaced by this kind of thing.
It‘s a weird feeling. I’m the kind of person who is typically in favor of technological progress. I’d be of the opinion that automation is usually a good thing in the long run, if we’re talking about physical or repetitive work that nobody really enjoys. Robots scrubbing toilets, working on farms, fixing rooftops in 80 degree summer weather, modeling protein interactions to create cancer drugs, etc etc.
But something about the idea of fully generative “entertainment” makes me feel profound revulsion. Who the hell actually wants to live in a world where cinema, music, and art is replaced with AI generated slop? I’ve seen comments elsewhere from people along the lines of “Omg! I could have AI make new episodes of my favorite cancelled shows!” or “Now I can jerk off to self-insert anime porn!” I just can’t comprehend what kind of dead-eyed husk of a human being would think like that.
I sincerely hope my reaction will look laughably overdramatic in a few years.
This is really our only hope - that the current "leaps and bounds" progress hits a hard wall of needing too much training data and compute/electricity to continue, and it stalls out before basically destroying life as we know it.It's easy to get caught up in the hype and make extrapolations from early progress - but it's really hard to say how difficult future improvements will be. These things are enormously complex, and tend to get exponentially more so for even minor functional improvements.
Because despite what Sam Altman thinks, there is a 0% chance of utopia and a 100% chance of catastrophic societal collapse and mass misery if he achieves his aims.
It’s way beyond an excuse. I bid as a vendor on a project at that studio*; the producer wanted to be sure all us vendors could be ready to start in spring 2023 (I’m not in Atlanta but the software can be done remote). The studio space was obviously going to be a big chunk of the cost.So he turns the oil tanker around a few minutes after he sees an article on the internet?
I'm seeing a few possible scenarios here:
- He's telling the truth
- He intended to invest $800M in the project but was getting cold feet and this seems like a good excuse to pull back/out
- He intended to invest some amount of money on expansion, less than $800M, but now he's claiming $800M to exaggerate his wealth or his status or to improve his odds of making the news
Well, he made the news, anyway.
You seem to now be old enough that you no longer know any aspiring actors. But yes, there’s still flocks of actors hoping to get on set. If they aren’t making shit pay and working conditions on set where there’s at least a possibility of advancing their career, they’re making shit pay and working conditions waiting tables.Is there anyone really clamoring for parts as an extra in a film or TV show? It's shitty work that you get paid a shitty amount for (a somewhat less shitty amount if you're a SAG member, but the proportion of union v non-union extras is always low).
How does recognizing the inevitability of change equate to being uncompassionate towards those who will be affected? Of COURSE the transition will be painful for many. That is so obvious, I didn't think it needed to be stated. And there are plenty of things we can and should put into place to deal with this that will also be ENABLED by these changes. Things like a universal basic income, and other advanced social protection systems that SHOULD have already been in place (here in the US) for a while now.Imagine being, say, 50 years old and working a good job with comfortable middle class income. You've done ok, and hopefully in another decade and a half you will be able to retire.
Now imagine your job going away, and every job with that title going with it. Imagine starting over because none of what you do is relevant anymore, and you now get to compete with everyone else who doesn't have a job or a useful skill set because their industry is gone too.
On a factual basis, you might not be wrong, but we're talking about human beings here.
Clearly you don't work in a job that you can see being replaced by it. Neither do I (for now), but a lot of people I know are and it's not something they feel is going to be good for them.
Frankly, your entire post comes off in a very "Millions of other people might lose their jobs and have their lives destroyed while I profit from it, but that's a sacrifice I'm willing to make" way.
I wish I thought this was true...This. I expect AI to be useful for maybe background stuff and special effects, but you still need real actors to carry a film.
How does recognizing the inevitability of change equate to being uncompassionate towards those who will be affected? Of COURSE the transition will be painful for many. That is so obvious, I didn't think it needed to be stated. And there are plenty of things we can and should put into place to deal with this that will also be ENABLED by these changes. Things like a universal basic income, and other advanced social protection systems that SHOULD have already been in place (here in the US) for a while now.
My point was specifically about his call for regulation, as I noted in my first sentence. There is no regulation that can possibly stope this or slow this down. None. Nor would it be advisable even if there were.
Like with any other economic sea change, there will be winners and losers. And we have an obligation to help those who will be affected by this negatively. OBVIOUSLY we have that obligation. But pretending it somehow can be prevented or implementing possibly well-intended (but inevitably useless) laws isn't doing that.
We SHOULD talk about things like a UBI and how to manage the structural changes, but to do this effectively we have to start from the recognition that this is absolutely, unquestionably inevitable and that wasting breath on things like trying to regulate it out of existence or artificially propping up jobs that can no longer be justified by the economics we live it isn't helping. It's hurting, and will only distract us from the hard discussions of HOW we will respond - not whether it is possible to prevent it se we don't HAVE to respond.
And how do you think trying to regulate our way out of this would be any different? Do you REALLY think those people don't have sufficient influence over pretty much every country in the world to make sure that no regulations would get in the way of their windfall?Your whole theory is predicated on the idea that the wealth to come from all of this magical AI isn't going to be concentrated amongst a tiny amount of people who will never share it willingly, and will control enough power to prevent it from being taken by government.
Ahem, it was a satirical quote of Peter Isherwell from the movie Don't look up, just paraphrased, replacing "comet" with "AI", to clear things up – though the movie's Peter Isherwell was a pretty well doneThis guy is loony!