Perry: Mind-blowing AI video generation tools "will touch every corner of our industry."
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“I just don’t see how we survive”—Tyler Perry issues Hollywood warning over AI video tech
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My issue with AI is how our end stage capitalism sees everything. Cheapest and fastest always at the expense of the people.
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So wait.... He's very concerned about what AI could do to the industry in wiping out the need for hundreds of crew members to produce films. Yup, totally agree. And his answer is to cancel his plans to expand out his studio, thus wiping out the need for hundreds of crew members to produce films. Um, that's one way to create a self-fulfilling prophecy.
Yeah, I get he's trying to financially protect himself from building something that might be obsolete in a few years. But damn, you don't HAVE to use AI. You can try to resist the changes to the industry to keep it from happening. In fact, vocally noting that you're going forward anyway might help other studios do the same thing. While pausing expansion sure as hell will make others ponder the exact same thing.
Yeah, I get he's trying to financially protect himself from building something that might be obsolete in a few years. But damn, you don't HAVE to use AI. You can try to resist the changes to the industry to keep it from happening. In fact, vocally noting that you're going forward anyway might help other studios do the same thing. While pausing expansion sure as hell will make others ponder the exact same thing.
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Photon_plumber
Ars Tribunus Militum
Did we just render all forms of entertainment created through actual, physical human talent on stage obsolete? No thanks. I'll take the real world.
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Photon_plumber
Ars Tribunus Militum
With literally only a handful of people holding 'it all', it would have been a lot easier for the French Revolution guillotinists to find their marks. Extrapolate.
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Does it feel like we are at the beginning of a path to Wall-E? Except a more dystopian version of it.
Here’s the thing too. If you put 80% of humanity out of work with AI. Who in the hell is going be able to afford anything the AIs are peddling? Including entertainment.
Here’s the thing too. If you put 80% of humanity out of work with AI. Who in the hell is going be able to afford anything the AIs are peddling? Including entertainment.
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And what is the end game? Once companies replace people with AI they will be worthless, because people won't be able to afford whatever companies want to sell.
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Will a new selling point for the arts (music, film, etc) be that it is certified to be 'Non-AI' generated?
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I'll leave it as an exercise for the reader to determine how this may or may not apply here.
The original Luddites were British weavers and textile workers who objected to the increased use of mechanized looms and knitting frames. Most were trained artisans who had spent years learning their craft, and they feared that unskilled machine operators were robbing them of their livelihood. When the economic pressures of the Napoleonic Wars made the cheap competition of early textile factories particularly threatening to the artisans, a few desperate weavers began breaking into factories and smashing textile machines. They called themselves “Luddites” after Ned Ludd, a young apprentice who was rumored to have wrecked a textile apparatus in 1779
--history.com
The original Luddites were British weavers and textile workers who objected to the increased use of mechanized looms and knitting frames. Most were trained artisans who had spent years learning their craft, and they feared that unskilled machine operators were robbing them of their livelihood. When the economic pressures of the Napoleonic Wars made the cheap competition of early textile factories particularly threatening to the artisans, a few desperate weavers began breaking into factories and smashing textile machines. They called themselves “Luddites” after Ned Ludd, a young apprentice who was rumored to have wrecked a textile apparatus in 1779
--history.com
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Don't worry, I am sure Sam Altman has us all covered! /s
“When these treasures from AI are claimed, poverty as we know it, social injustice, loss of biodiversity—all these multitudes of problems are just gonna become relics of the past and humanity is gonna stride through the Pillars of Boaz and Jachin naked into the glory of a golden age”
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This. I expect AI to be useful for maybe background stuff and special effects, but you still need real actors to carry a film.
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I would like to say that humanity can just boycott AI produced content. However, and I have to go political here, Trump has already demonstrated that a large majority people are willing to ignore any moral objectivity to consume what they want regardless of moral objectivity.
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AI's won't go on strike, try to negotiate for better wages, or say something controversial on social media. Even if they cost more overall I expect executives will see that as a win.
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Yeah, in a theoretical vacuum, all of this stuff is genuinely amazing. Unfortunately, we actually live in a world that ties your ability to continue existing to your ability to sell your labor.
Super hot take: when you fundamentally divorce the end product from labor and effort...our social model kinda, sorta, breaks.
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The problem, as I see it, is that even if Tyler Perry doesn't use AI-generation, someone else will. In that case, his studio expansion is rendered obsolete. Competitors will be able to make films for a fraction of his costs.
It's just like when megacorps go shopping for tax incentives among states. If even 1 person (state) breaks rank and offers incentives, then everyone loses, because everyone else.must now offer incentives too.
The only winning move is to not play.
Or rather, to develop legislation or regulations and safeguards that prevent AI-generation from completely gutting entire industries in a matter of moments. Even if it's inevitable, a controlled landing is better than a crash landing.
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"AI Is Fundamentally a Labor Replacing Tool"
https://gizmodo.com/deepmind-founder-ai-davos-mustafa-suleyman-openai-jobs-1851176340
The costs of those salaries and hardware are not even pennies on the dollar in comparison with the potential cost savings vs production and post production costs, once these genAI systems are fully realized.
I work in "the industry" and am reasonably confident my job will not exist in 10 years, maybe much sooner. Tyler Perry is no fool, regardless of what folks might think of his movies.
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I'm of mixed mind on this issue.
On the one hand, filmmaking is not an essential line of work. Not in the way that firefighting, surgery, water system maintenance, ambulance driving, etc. are essential. Using laws and regulations to force a non-essential industry to stagnate, for the sake of preserving a particular set of jobs, is a pretty big and risky ask.
On the second hand, generative AI has the potential to take the human touch and soul out of storytelling. Already, financial-metrics-driven decision-making has more or less killed Hollywood's appetite for anything genuinely new, creative, different, and risky. A pretty big chunk of modern American cinema and TV is just endless rehashes of forgettable, formulaic plots and bland stories, re-rendered with new CGI. Generative AI might make that worse.
On the third hand, generative AI might have the potential to democratize the film-making process, taking control out of the hands of a handful of studio execs and allowing thousands of wanna-be screenwriters to realize their visions despite not having massive budgets or backing. Most of it will be worthless dreck. Some of it might be genuinely new and good.
On the fourth hand, a lot of people are going to be out of work in short order, in an industry where work has historically been boom-bust, bonanaza-drought, at the best of times. In a country with no social safety net to speak of, sudden mass unemployment can lead to very volatile situations, particularly in areas where the cost of living is already unsustainably high.
On the fifth hand is the one that really worries me. Western democracies, led by the USA, have been drifting towards a "facts don't matter, truth isn't real, my made-up opinion is just as valid as your scientific reality" trend for several decades now. Generative AI has the potential to completely upend what few remaining sources of public truth are still somewhat trusted by the populace. Right now, if you see a prominent politician on live video saying "We are going to end democracy, we are going to turn this country into an authoritarian Christian state" you can be pretty sure he actually said that. Next year, it'll be easy to brush such a clip off as the work of an opponent's AI, whether it's real or not. Without a widely accepted basis for discerning truth from fiction, democracy might die entirely.
On the one hand, filmmaking is not an essential line of work. Not in the way that firefighting, surgery, water system maintenance, ambulance driving, etc. are essential. Using laws and regulations to force a non-essential industry to stagnate, for the sake of preserving a particular set of jobs, is a pretty big and risky ask.
On the second hand, generative AI has the potential to take the human touch and soul out of storytelling. Already, financial-metrics-driven decision-making has more or less killed Hollywood's appetite for anything genuinely new, creative, different, and risky. A pretty big chunk of modern American cinema and TV is just endless rehashes of forgettable, formulaic plots and bland stories, re-rendered with new CGI. Generative AI might make that worse.
On the third hand, generative AI might have the potential to democratize the film-making process, taking control out of the hands of a handful of studio execs and allowing thousands of wanna-be screenwriters to realize their visions despite not having massive budgets or backing. Most of it will be worthless dreck. Some of it might be genuinely new and good.
On the fourth hand, a lot of people are going to be out of work in short order, in an industry where work has historically been boom-bust, bonanaza-drought, at the best of times. In a country with no social safety net to speak of, sudden mass unemployment can lead to very volatile situations, particularly in areas where the cost of living is already unsustainably high.
On the fifth hand is the one that really worries me. Western democracies, led by the USA, have been drifting towards a "facts don't matter, truth isn't real, my made-up opinion is just as valid as your scientific reality" trend for several decades now. Generative AI has the potential to completely upend what few remaining sources of public truth are still somewhat trusted by the populace. Right now, if you see a prominent politician on live video saying "We are going to end democracy, we are going to turn this country into an authoritarian Christian state" you can be pretty sure he actually said that. Next year, it'll be easy to brush such a clip off as the work of an opponent's AI, whether it's real or not. Without a widely accepted basis for discerning truth from fiction, democracy might die entirely.
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78
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It will not be worthless, as it can do work.
The options at this point seem to be a dystopia, a new government, or a new New Deal including a UBI or similar.
Removing technology from human knowledge is not a viable option, and significant restrictions are unlikely to lead to anything positive overall.
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Fuzzypiggy
Ars Scholae Palatinae
Who cares?! The rich greedy bastards will get theirs, so screw everyone else who didn't get on the gravy train! Why do you think Altman, Cook, Zuckerberg and Bezos are all building private residences on private islands. When the "bomb" comes they'll be first out of here!
AI will supposedly make lives easier and wonderful, we'll have more leisure time, however with 80% of humanity unemployed and with no income, I think we'll be looking at walled cities for the rich and their friends while the rest of us are out catching rats to cook so we have something to eat or the first time that week.
People think that we'll be heading to a Star Trek utopia where everyone is a valued member of society. Nope, we're looking at a dystopia like Mad Max or any number of low budget sci-fi movies. Humanity attacking and eating each other, disease and plague rife while those, let's call them the Eloi, will look down from the ivory towers at we Morlocks!
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"It seems that similar shock also rippled into adjacent professional fields."
It will be great to have more info about this in future reports-updates.
Edit to add:
As for this news per-se, damn if you do (keep on with the invested planned expansion), damn if you don´t (putting it indefinitely on hold). No an easy way around this at the moment.
It will be great to have more info about this in future reports-updates.
Edit to add:
As for this news per-se, damn if you do (keep on with the invested planned expansion), damn if you don´t (putting it indefinitely on hold). No an easy way around this at the moment.
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Celery Man
Ars Legatus Legionis
So our only hope to stop late-stage capitalists from speedrunning societal collapse is the US regulatory apparatus?
Yeah, we’re so fucked.
Yeah, we’re so fucked.
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It seems like that but if the clients that hire or use his facilities decide to go AI heavy then 800 million burned accelerates your demise. It's not he's saying he's going to use AI. He's alluding to people hiring his production services will move to AI so there will be no ROI. Maybe in the future if there is a turn on the AI trend they'll refocus how things are produced. At least isn't not some Venture Capital firm deciding to take loans to build a $800 million facility. Break ground and then declare bankruptcy.
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For a year now I feel a deep nostalgia for the times pre-AI and just wish I could go back to a world where it didn't exist
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But AI does dumb/wrong/incorrect/offensive things all the time. Plenty of AI has blown up by being exposed to public interaction in a public forum; see Microsoft's Tay bot. The most recent example is Google having to pull Gemini due to it creating factually inaccurate images (race related).
But, how could this have happened? By trying to remove bias in the system to begin with based upon training data input! It's just not that turn-key. And how do you correct for the "errors?" More training, newer hardware, bigger clusters, more highly technical people working on it.
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Animation and CGI hasn't rendered live-action movies obsolete. It seems to me that Sora is just fancier animation and CGI. Sora might significantly impact the people doing the animation/CGI work, but I'm not convinced that it means people don't want to see other real people acting in movies. I could see where it might reduce some on-location shooting.
Also, movies haven't ended live-action in-person plays. People still enjoy going to a theater to see real people perform live. Maybe there will be an increased demand for theater?
Also, movies haven't ended live-action in-person plays. People still enjoy going to a theater to see real people perform live. Maybe there will be an increased demand for theater?
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It might be that with some buffer cash, he can keep his studio going and maintain work for his current crew, where as if he over extends now, it could end up in bankruptcy. I've got no crystal ball, but it seems like a reasonable position from where he thinks things are going.
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This time though the super rich can afford an army of kill bots.
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I used to think people would want to keep the human touch, but hearing music go through the auto-tune phase, I realised so many people just don't care.
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CGI has already replaced extras in many situations. Within the next 5 years I expect AI and CGI will be able to replace many non-core and non-speaking parts. It's not going to make the big names obsolete any time soon, but that won't help those replaced already.
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You got the causality backwards. If you don't need hundreds of crew members, then you don't need to rent his studio.
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Seems to me that generative video is great for helping screenwriters pitch their scenes, but generative AI still needs its models to be based on something, so somebody's going to need to be feeding the model video of backdrops, staged environments, etc. or it's all going to go very derivative very fast.
I haven't seen the output of Sora myself yet, but there's a huge difference between "can generate a scene with specific stage directions, using a particular actor's green screen performance as a prompt, in a particular location" and getting an entire cohesive movie with consistent referents. Generative AI may get to that stage eventually, but it's nowhere near there yet.
If studios attempt to switch too fast, they're going to be limited in their filmmaking to shots and constructions that generative AI is actually good at, which would be severely limiting compared to what we have today.
I haven't seen the output of Sora myself yet, but there's a huge difference between "can generate a scene with specific stage directions, using a particular actor's green screen performance as a prompt, in a particular location" and getting an entire cohesive movie with consistent referents. Generative AI may get to that stage eventually, but it's nowhere near there yet.
If studios attempt to switch too fast, they're going to be limited in their filmmaking to shots and constructions that generative AI is actually good at, which would be severely limiting compared to what we have today.
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They don't get pregnant, or sick, or hungry, or tired. They don't need sick days, or vacations, or safe work environments. They don't need bonuses, or raises, or pensions, or retirement plans, or insurance. And they will never stop
The ultimate form of capitalism is funneling a trillion dollars to a single person because, let's be a bit fucking frank about it, people are ultimately an expense.
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There are already free or inexpensive tools for creators to realize their vision without any involvement from large studios, it's always been a matter of getting other people on board or developing the skills to do it yourself. IMO generative AI is going to make it even harder for good independent work to stand out by drowning it in a sea of generated crap.
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End game while be like that Asimov book where some 20,000 people on the planet live in perfect automated luxury. Nobody else will be needed.
edit: https://en.wikipedia.org/wiki/The_Naked_Sun
edit 2: corrected link and number of people.
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