Zuckerberg promises future change as Facebook advertiser boycott grows

The whole premise behind "we'll let them post racist stuff so people will see how bad it is" is that advertising doesn't work.

For some reason, their advertisers aren't thrilled with this position.

The "anything could be a scam, caveat emptor, so just assume all the ads here are lies" doesn't play well with advertisers either.

Not when they need desperately for you to believe their lies. Or more accurately, the whole point of the con, is the confidence.
 
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Like I said in a previous comment, this time with no missing colons and a slight change:

Code:
if financial_impact == True:
  if cost_of_change < cost_of_not_changing:
    change_policy()
  else:
    cost_of_business()
else:
  stay_the_course()

They vacillated and issued mealy mouth statements but ultimately did nothing until companies started cutting off the money spigots.

This is a decent start, but not good enough. If someone is calling for BLM protesters to be killed and ground up into dog food because they're subhuman or other vile shit, they need to be fucking BANNED, not merely have their posts labeled.

Go on, Facebook. Ban Trump the next time he posts a video of some simp yelling "White Power!" Embrace it.

Uh, what is the implementation difference in cost_of_business() vs stay_the_course()? I suspect they're the same method.
 
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Wheels Of Confusion

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Twitch just suspended the Trump campaign account.

See, this is actual action, not mealy-mouthed promises of nebulous actions in a future that never arrives.
"In line with our policies, President Trump's channel has been issued a temporary suspension from Twitch for comments made on stream, and the offending content has been removed," said a Twitch spokesperson, who requested anonymity out of concern for safety issues that might arise if they were named in connection with the company's decision.

It's sad that Twitch is so close to gamer culture's toxic side that they know this sort of anonymity is necessary.
 
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Eurynom0s

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Facebook is still using Daily Caller as a fact checker, right?

There's been plenty of reporting about how the high-up levels of Facebook are lousy with GOP operatives. I'm not going to take anything coming out of them seriously until they make a point of publicly firing said operatives.
 
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31 (32 / -1)

ColdWetDog

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I'd be interested to know what the breakdown, among the companies involved, is between belief that facebook advertising is valuable; but not valuable enough to take flak over; and suspicion that it's overhyped and underdelivering.

There has certainly been a decent amount of (warranted) skepticism about facebook's metrics in the past (most famously pretty much the who 'pivot to video' fiasco); and this situation seems like a perfect chance for anyone who was on the fence about their facebook ad spend to sell at least an experiment in the effects of just stopping.

Not ideal scientific conditions, lots of confounding factors; but if you want to sell the decision makers(especially the ones in advertising/marketing whose jobs and worldview are necessarily predicated on the idea that advertising is effective and worth doing) on just not advertising on one of the world's larger online properties, you have to work with the circumstances you have because your experiment won't get the green light under normal ones.

There are probably some where the ability to act semi-collectively in response to a 'movement' is helpful. I've ready that both Coke and Pepsi, for instance, are currently onboard. Give that advertising is pretty much the only thing that distinguishes their respective brands of sugar water from one another I suspect that unilaterally halting advertising would be rather scary; but, like any arms race, constantly attempting to outdo the other frequently leads to the same stalemate with a lot more money spent; so they are probably both better off it they both just don't touch facebook; rather than both tithing to facebook just to keep even.

If this is a factor, it probably scares facebook even more. Even if they don't care enough to change policy, they could just hold out for the world to change around them; or for advertisers to come crawling back in desperation; but if stopping your facebook ad spend just...doesn't do anything...why start it back up?

I'm starting to see branded face masks show up. Gotta embrace the new paradigm. It's not like the pandemic is going away any time soon.
 
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Wheels Of Confusion

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SixDegrees

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I'd be interested to know what the breakdown, among the companies involved, is between belief that facebook advertising is valuable; but not valuable enough to take flak over; and suspicion that it's overhyped and underdelivering.

There has certainly been a decent amount of (warranted) skepticism about facebook's metrics in the past (most famously pretty much the who 'pivot to video' fiasco); and this situation seems like a perfect chance for anyone who was on the fence about their facebook ad spend to sell at least an experiment in the effects of just stopping.

Not ideal scientific conditions, lots of confounding factors; but if you want to sell the decision makers(especially the ones in advertising/marketing whose jobs and worldview are necessarily predicated on the idea that advertising is effective and worth doing) on just not advertising on one of the world's larger online properties, you have to work with the circumstances you have because your experiment won't get the green light under normal ones.

There are probably some where the ability to act semi-collectively in response to a 'movement' is helpful. I've ready that both Coke and Pepsi, for instance, are currently onboard. Give that advertising is pretty much the only thing that distinguishes their respective brands of sugar water from one another I suspect that unilaterally halting advertising would be rather scary; but, like any arms race, constantly attempting to outdo the other frequently leads to the same stalemate with a lot more money spent; so they are probably both better off it they both just don't touch facebook; rather than both tithing to facebook just to keep even.

If this is a factor, it probably scares facebook even more. Even if they don't care enough to change policy, they could just hold out for the world to change around them; or for advertisers to come crawling back in desperation; but if stopping your facebook ad spend just...doesn't do anything...why start it back up?

I'm starting to see branded face masks show up. Gotta embrace the new paradigm. It's not like the pandemic is going away any time soon.

I suspect facemasks will be with us more or less permanently, as they are in some Asian countries, regardless of the covid-19 outcome. A demonstration that they're actually useful in preventing the spread of disease will encourage their use for other diseases.

I can't tell you how many dozens of times per year there's someone in the office sneezing, coughing, and horking up god knows what without so much as turning aside, let alone covering their mouth, spraying infectious effluvium all over their coworkers.
 
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24 (24 / 0)
More companies need to sign on. Were at the "okay, we'll do something eventually" stage, where they're trying to pay lip service just to get people off their backs. More heavy hitters add themselves on to the pile, Facebook will be forced to actually commit to immediate changes.

Actually, Facebook ads have been notoriously unprofitable for many companies for decades. Given the current economic climate I expect that companies didn’t need much of a reason to cut back.
 
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24 (24 / 0)

TopHatt

Seniorius Lurkius
31
Like I said in a previous comment, this time with no missing colons and a slight change:

Code:
if financial_impact == True:
  if cost_of_change < cost_of_not_changing:
    change_policy()
  else:
    cost_of_business()
else:
  stay_the_course()

Uh, what is the implementation difference in cost_of_business() vs stay_the_course()? I suspect they're the same method.

That's a common misconception! Not many realize cost_of_business() prints a blithe apology, then calls stay_the_course().
 
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SixDegrees

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I'm starting to see branded face masks show up. Gotta embrace the new paradigm. It's not like the pandemic is going away any time soon.
Choose your branding carefully!
https://teefury.com/products/face-mask-unisex-basic-surrounded-by-assholes
https://teefury.com/products/face-mask-unisex-basic-socially-distant-girl

I like these; send in a picture of your own face (or someone else's, I guess) and get a customized mask back:

Danielle-Baskin-Face-Mask-1.gif
 
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8 (11 / -3)

Tipped

Wise, Aged Ars Veteran
155
Labelling is not enough, it should be quarantined just like every other communicable diseases.
^
Like I really need Facebook's labels to tell me when a post is supporting violence or other hateful speech. Actual consequences are necessary, and since all they have is banning...
 
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SixDegrees

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How are they going to do this?

If they crowdsource user reports of hate speech, then results will be easily manipulated. If they rely on human moderators, they'll be producing even more stressed and traumatized 3rd party contractors.

It's best
just to shutdown the platform.

Assign a small team of moderators to watch public figures. Easy peasy.
 
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10 (13 / -3)
Facebook is still using Daily Caller as a fact checker, right?

There's been plenty of reporting about how the high-up levels of Facebook are lousy with GOP operatives. I'm not going to take anything coming out of them seriously until they make a point of publicly firing said operatives.

i am unsure of the operative stuff. but NY Times daily podcast did some reporting on Facebook and conservatives did make up most of if not a lot of the audience. Facebook has likely i think come to terms with that and wants to keep them.
 
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rabish12

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How are they going to do this?

If they crowdsource user reports of hate speech, then results will be easily manipulated. If they rely on human moderators, they'll be producing even more stressed and traumatized 3rd party contractors.

It's best just to shutdown the platform.
This policy change applies to statements made by public officials, not to all sources of hate speech. You wouldn't really need many moderators to handle that.
 
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SixDegrees

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How are they going to do this?

If they crowdsource user reports of hate speech, then results will be easily manipulated. If they rely on human moderators, they'll be producing even more stressed and traumatized 3rd party contractors.

It's best just to shutdown the platform.
This policy change applies to statements made by public officials, not to all sources of hate speech. You wouldn't really need many moderators to handle that.

Also, do what Twitter did and stop accepting political advertising.
 
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31 (31 / 0)
Facebook is still using Daily Caller as a fact checker, right?

There's been plenty of reporting about how the high-up levels of Facebook are lousy with GOP operatives. I'm not going to take anything coming out of them seriously until they make a point of publicly firing said operatives.

I think Joel Kaplan is gone now, but he certainly left his mark.
 
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jock2nerd

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That’s a mealy-mouthed half measure, the bare minimum. I don’t see this getting Facebook out of the hot water here.

Facebook are also not doing anything to put a stop to targeted political advertising, which is how this stuff is propagated in the first place.

1) Racist political group sends articles to perceived supporters using Facebook targeted advertising.

2) Some of the recipients share and/or comment on it, so other people in their News Feed also see it.

3) Win for original advertisor, since they pay for a few critical viewers and then lots of people get it in their News Feed.
 
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29 (29 / 0)
Why so slow to respond? What happened to Move Fast And Break Things?

Agile is embraced as a way of dumping more and more work on programmers. God fucking help you if you start breaking the CI/CD pipelines that bring in shipping containers full of stacks of $100 US bills, so safeguards are in place to prevent that.
Mind posting the image for this container? Might spin up a few thousands pods in EKS later with it.

I'm picturing something involving an Alpine base image, STS:AssumeRole, full Admin access for the EKS task, cross account access, and provisioning other resources...
And here I am picturing not an OS container of the thing that generates the cash, but a 40' steel intermodal container full of cash.... at 689 cubic inches per $1m USD in $100 bills, 2387 cu.ft per container, that's about $6bn USD, but that'd be about 60 tonnes of cash and you're limited to 30.48 tonnes gross per container, less 3.5 tonnes tare, US bills are ~1.0 grams each, so a "shipping container full of stacks of $100 US bills" is about $2.7bn.

(Which, incidentally, means Facebook brings in about 26 such containers a year.)
 
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terrydactyl

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We'll allow people to share this content to condemn it
Is that really why you allow people to share it though?

The very idea is defeated by the bullshit asymmetry principle

"The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it."
 
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32 (32 / 0)
This isn't the "situation coming to a head". This is Zuckerberg doing precisely what he's always done: the bare fucking minimum. He's terrified of being labelled "the new liberal media", as the GOP always does to those who stand up for truth in any way. Zuck is afraid that if Facebook gets that reputation within the right-wing media ecosystem, they will lose favor with Boomers, upon whom Facebook is increasingly dependent for page views and user growth. There is no principle behind Zuckerberg's positions; it's all about the money. He simply doesn't care about right or wrong. It's that simple.
 
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soccerguyla

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Sorry to be a pessimist but this “boycott” isn’t going to make any lasting change occur.

These large companies haven’t committed to an “indefinite” suspension of advertising on Facebook properties, but rather a limited window.

In other words, they’re just deferring ad spending conveniently at a time when consumers are already hard pressed for discretionary dollars anyway while these brands can virtue signal during a time of social upheaval.

Zuckerberg will sign off on some token change, the brands will come back online once the economic picture improves in a few months and they’ll just pat each other on the backs.
 
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metalliqaz

Ars Scholae Palatinae
980
Many comments here seem to be misguided. This article at Business Insider [1] claims "the boycott wouldn't significantly hurt Facebook's revenue, as it has more than 8 million advertisers".

The response from Facebook is likely more of a reaction to the market value dropping, not from the advertiser boycott. Especially since I expect Facebook expects the advertisers are virtue signalling rather than taking a principled stand. If Pepsi can make money advertising on Facebook, you can bet they will do so once the attention has died down. Megacorps don't really care about people.

This seems right, since these actions taken by FB are minimal, and will barely move the needle. I don't think they really got the message.

Zuck has the GOP locked down, as evidenced by the fact that Trump has him on speed-dial.

[1] https://markets.businessinsider.com/new ... 1029350644
 
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charliebird

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It's easy and maybe even correct to be cynical but I'm glad to see continued movement by this boycott. Real change in a monolithic organization such as Facebook is slow and difficult but it has to start somewhere. No one can say for sure if this is the seed that will grow into it but it has to start somewhere.
 
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BradTheGeek

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It's not just celebrity posts. Racism abounds and FB refuses to act.

Here is a blatant example from just a couple days ago. I am a member of several FB groups that troll, expose, and report racists on the platform, so I see lots of it.

This OP was about Bubba Wallace, the NASCAR driver whose team found a noose in is garage. Bubba is half black and half white. This guy openly called him a halfbreed. A known slur/insult.

I reported it to FB, who stated that it does not violate community standards for hate speech. I asked for a review which came back the same.

I see this very frequently. Conversely, if you use terms against while people, even something like saying you are a trashy white person in response to something like this, you get muted (FB jail) for days nearly instantly. Zucc is promoting hate.

xRrWYJ2.png

jXpuRAh.png
 
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adpenner@tpn

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Zuckerberg did not give a timeline for when this feature might be added to the platform.
I'll believe it when I see it.
I hope the advertisers feel the same way, instead of resuming business as usual after a month, confident that Zuck has learned his lesson.

And once they do resume advertising on Facebook, they should do so on short-term contracts, showing a willingness to stop advertising anytime FB reverts to its normal behaviour.
 
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SixDegrees

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Sorry to be a pessimist but this “boycott” isn’t going to make any lasting change occur.

These large companies haven’t committed to an “indefinite” suspension of advertising on Facebook properties, but rather a limited window.

In other words, they’re just deferring ad spending conveniently at a time when consumers are already hard pressed for discretionary dollars anyway while these brands can virtue signal during a time of social upheaval.

Zuckerberg will sign off on some token change, the brands will come back online once the economic picture improves in a few months and they’ll just pat each other on the backs.

Unilever - probably the largest participant - has suspended advertising for all its brands through the end of the year. Others have said they'll reevaluate as things progress. Only a few have said they'll limit their participation to the month of July.

I agree that Zuckerberg will do the absolute minimum he can, then immediately try to go back to his former ways.
 
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10 (12 / -2)