In 2020, General Motors went all-in on its Ultium battery platform and battery-electric vehicles to meet future energy and pollution regulations. By that time, it had already killed the Chevrolet Volt and its highly efficient plug-in hybrid powertrain. Now, it’s time to bring back the PHEV, according to GM CEO Mary Barra.
“Our forward plan includes bringing our plug-in hybrid technology to select vehicles in North America,” Barra said during a call on Tuesday morning to announce GM’s financial results for Q4 2023.
Despite US EV adoption growing by about 50 percent year over year in 2023, some analysts and automotive dealership groups have complained that BEVs are too difficult to sell. In November, this culminated in an open letter from several auto dealer groups to President Joe Biden, calling on him to slow down new fuel efficiency regulations that would require automakers to sell about four times as many BEVs to offset the emissions created by their internal combustion engine powertrains.
The president probably won’t reverse the impending corporate average fuel economy rules (better known as CAFE), but due to the American model of buying new cars, automakers probably need to listen when some of their largest customers start complaining. Yesterday, The Wall Street Journal reported that “influential dealers” have urged GM to add more hybrids.

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