Many modern medicines are derived from plant products, with the active chemical components having been identified and made synthetically. But there are plenty of plants that have (or are thought to have) medicinal properties that haven’t been turned into pharmaceuticals. That fact, along with a misguided sense that “natural” probably means “better,” has helped turn herbal remedies and supplements into a multi-billion dollar business.
Unlike the strict regulatory oversight faced by the pharmaceutical industry, however, herbal products are a bit of a Wild West. Those selling them are simply forbidden from making specific medical claims. In light of that, a group of Canadian researchers have now confirmed that the results are exactly what one might expect: mislabeled products, lots of filler, and plant material that can be allergenic or cause reactions that can threaten health.
The researchers relied on a technique called DNA barcoding, which relies on finding genes that are highly conserved through evolution so that every organism has a copy that will be nearly identical. This technique enables the design of DNA primers that will allow the sequence to be amplified from just about any species out there. Sets of primers for plants, animals, fungi, etc. have all been designed.
If a gene is completely identical, however, these primers would simply amplify the same sequence from every species. So researchers have identified genes that have highly conserved sequences that flank a region where variability is tolerated, which lets the primers work regardless of the species but ensures that they amplify something that’s going to vary from species to species. This variable sequence is the barcode—when you find it, you can use it to look up the species.
The challenge with herbal products is that last step: looking up the species. For that to be successful, someone has to have previously matched the sequence to a species. For most herbs, that’s not likely to have been done. Even when a barcode is available in a public database, there’s no guarantee that the plant was identified by someone who can recognize the often subtle differences between a species of plant and its close relatives.

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