The Galaxy Fold was supposed to be The Future™. Samsung, the world’s leading display manufacturer, invested six years and $130 million to birth its ultimate creation: the flexible OLED display. And with the holy grail of display technology under its belt, Samsung would revolutionize the smartphone industry by introducing the “foldable” smartphone—a device that would be a portable, pocketable smartphone when closed and a multi-pane, multi-tasking, big-screen tablet when open. Samsung might have started the modern smartphone era as “that company that just copies Apple,” but after surviving a thousand lawsuits, ushering in the big-screen smartphone, and eventually surpassing Apple in sales, Samsung would finally, indisputably plant its flag atop the smartphone market with the Galaxy Fold, a device that would redefine the modern smartphone.
At least, that was the plan. Things have not gone to plan.
Catastrophe struck, allegedly during the development of the Galaxy Fold. At the end of 2018, Samsung said the foldable display technology it spent so much time and money to develop was stolen by a supplier and sold to two Chinese companies for $14 million. All of Samsung’s R&D work was supposed to give it a sizable head start in foldable smartphones, but that technological lead was suddenly evaporating.
It’s about a year later now and, related to the alleged theft or not, Chinese companies are quickly spinning up rival foldable devices. Motorola, Xiaomi, and Oppo are all hot on Samsung’s trail, but the Galaxy Fold’s biggest competition has been the Huawei Mate X. Huawei announced its foldable a whopping four days after Samsung’s Galaxy Fold unveiling, and Huawei’s phone shipped, in China, on November 15. Samsung and Huawei ended up constantly shuffling their respective foldable release dates around, but at the end of it all, Samsung beat Huawei to market by only 70 days. Samsung has been publicly demoing foldable OLED displays since 2008—a time when Huawei’s smartphone business was still in diapers, by the way—and for Samsung’s market lead to come down to two months shows just how badly things have gone for the company.


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