Some high-end professional Mac users are frustrated, and they have been for years.
The current Mac Pro received a lukewarm reception when it began shipping in 2013, and it has been preserved in amber ever since. The MacBook Pro went with few substantial updates for a long period of time after 2012. And when Apple overhauled its video editing software and released Final Cut Pro X in 2011, many editors were turned off by its compromises.
But things are definitely looking up: 2016 brought a strong refresh of the MacBook Pro lineup, and Final Cut Pro X has gradually been updated to address and exceed most professionals’ expectations, including a significant release this past December that improved the color tools and added full support for HEVC and 360 video.
Now, the Mac desktop is in focus. In April of last year, Apple invited press to discuss its plans for pro desktops, but it didn’t have specific products to announce at that time. This was a surprise, as Apple usually does not discuss its plans for products unless they are close to being ready for release.
Some pro users’ discontent had reached a point at which assurances were needed. Two such assurances were made: Apple would overhaul the Mac Pro sometime after 2017, taking into account the mistakes it made in 2013, and it would double down on the iMac as a professional machine.
At first, we believed the latter of those simply meant a strong commitment to keeping the standard iMac up to date, but Apple soon announced the iMac Pro.
Starting at $4,999 with an 8-core Intel Xeon processor, 32GB of high-end memory, 1TB of solid state storage, and a Radeon Pro Vega 56 GPU with 8GB of HBM2 video memory, the iMac Pro is decidedly not just a consumer machine. Apple tried to drive that point home by inviting professionals from various disciplines to showcase it in December.









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