Amazon is bringing its wireless speaker/virtual assistant the Amazon Echo and its smaller, speaker-free cousin the Amazon Dot over to the UK on September 28, complete with region-specific services, features, and a new white finish. Both the Echo and Dot are available to pre-order now for £150 and £50 respectively. Amazon Prime members will receive a £50 discount if they pre-order the Echo within the next two days. Update: Today, October 20, the Dot starts shipping to UK customers priced at £50. Also, intriguingly, the £150 Echo has sold out, with more stock expected on October 26.
Amazon is also releasing the Echo and Dot in Germany, on October 26, but on a limited invite-only basis. The Echo costs €179, while the Dot costs €59. US folks haven’t been left out either, with the white version of the Echo and the Dot—at a lower $49 price no less—due for release soon. All regions will benefit from bulk buying discounts: buy five Dots and get one free, or, if you’re the mansion-owning type, buy 10 Dots and get two free.
For uninitiated, the Amazon Echo is both a wireless speaker and a virtual assistant called Alexa, which uses Amazon’s extensive cloud-based computing power to process voice commands. At its simplest, the Echo can be used to play music from services like Amazon Prime and Spotify by simply asking “Alexa” to play a specific track. Since its launch in the US in 2014, Alexa’s functionality has expanded dramatically, from the ability to control 13 things with your voice to over 3000 according to Amazon, allowing users to use the Echo to control everything from off-the-shelf smart light bulbs like Philips Hue through to homebrew DIY projects.
Rather than just bring the US version of the Echo over to the UK and Germany and call it a day, Amazon’s Cambridge R&D outfit has localised the device, incorporating country-specific idioms and services. For starters, Alexa now has a pleasing UK accent, and, if you do happen to ask her how to spell the word “colour,” she will do so with that all-important (and absolutely correct) “u” in place. Measures have been corrected for the UK too, so asking Alexa how many litres are in a pint will use the UK definition, rather than the smaller American abomination.

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