Google’s new social network, Google+, launched this week with much fanfare. The service has a Facebook-like news feed, a group video chat feature, and a compelling contact management system that gives users granular control over the visibility of the content they publish. But how well does it work on smartphones?
The desire for mobile access to social networks is a significant factor driving smartphone adoption among consumers. The success of Google+ will partly depend on the quality of the user experience the service offers on mobile devices. Because Google isn’t just a Web developer but also major mobile platform vendor through Android, the company has an opportunity to offer deep integration between its new social networking service and the popular smartphone operating system. (A promised iOS native app is said to be coming soon.)
The Google+ mobile client for Android is currently a stand-alone application with only a few minor hooks into the underlying platform, however. Google has started by delivering the core functionality and a few compelling extras—but a ton of potential lies untapped.
The main features available in the mobile application today include push notifications, access to the message stream, the ability to view your own profile, photo viewing and uploading, circle management, and a group messaging system called Huddle. The main landing screen of the Google+ application displays icons for accessing these features, and it has a notification slider that can be pulled up from the bottom of the screen. The layout is quite similar to that of the Facebook application.
The application’s stream interface is a condensed view of the main content stream from the website. It shows posts from people who you follow, and you can slide the view to the right to see a special stream of messages posted by people who are geographically nearby. You can also slide to the left to see the full “incoming” stream, which displays messages from users who are following you in addition to ones who you are following.

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