Yahoo’s new logo and the 30-day punchline

What happens when a CEO and an intern turn designers? About what you'd expect.

Read the whole story

 

[fferitt25]

So they had some intern type "yahoo!" into Word and change the font 30 times - wow. [end sarcasm]

 

[Arsinius M]

brainychimp[/url]":3bmpv273]this is exactly my problem with the new logo. it's not just that it's bland, it's the fact that they've cheapened the entire branding process into a weekend exercise. sure, it might work for joe startup who's launching a new app,...

Oh trust me, it's every bit as bad and rage-inducing when it's done by some know-it-all at a startup, too. It's the same attitude, the same behavior, and the same result, it's just that less people know and therefore care about it, but for those who do, it's just as aggravating.

 

[ffifield]

The only time I ever notice a logo or the like is if it has an inadvertent penis in it or something colossally ridiculous like that.

 

[utopia2]

Aurich[/url]":1qnqvuw5]

utopia2[/url]":1qnqvuw5]The article makes it very clear that Aurich is threatened by what Marissa did here in a weekend and he should be.

Oh man, I was humoring you until this, now you're just being ridiculous. Good lord, I don't feel threatened in the slightest. Take your bizarre personal vendetta somewhere else please. Along the way you could maybe learn to read, and perhaps find some joy in life. Both would serve you well!

Aurich, i hope you're still reading this thread man.

It's a funny story—and easy to mock—but what I find offensive isn't the final result. It's not a great logo, but it was probably time for the brand to button up a little, hopping punctuation aside. And fine, lose the goofy letters for something a stone mason carved in marble. What gets me is the gleeful way Team CEO/Intern spent a weekend on this project and then called it done. The message my designer side cringes at is "anyone can do this, so why waste more than a weekend of fun on it?"

You don't feel threatened by this? You're gleefully tearing down someone else's creation. Your entire article is dripping with 'i'm superior' condescension and 'trust me on this, i know more about design than you do' desperation. My vendetta, if i have one, isn't against you it's against everything you stand for.

Look at what you wrote above, as if you and you alone are the ultimate authority on taste. You sit there on your throne and smugly judge a company that dares to create something they are proud of. Congratulations, you're the Joan Rivers of logo design. Quite an accomplishment.

And after all that you speak of joy un-ironically. As if you had any. You're a miserable pile of complexes telling people they're assholes and amateurs for putting things like 3d in their logo which was soooo 20 years ago when in 20 years from now when 3d logos are back in vogue you'll be changing your tune and telling everyone they're assholes because logos are supposed to have depth.

Let me conclude by saying that you are a blight on the world and you exist to exploit human's innate need to fit in.

(If you need proof of what i've written here, just re-read your article.)

 

[Seraphiel]

I hate logos. "Branding" is a poison our species would do well to dispose of entirely.

 

[Deleted member 14629]

Seraphiel[/url]":33o797tl]I hate logos. "Branding" is a poison our species would do well to dispose of entirely.

That's absurd.

 

[Aurich]

utopia2[/url]":2i66clj4] My vendetta, if i have one, isn't against you it's against everything you stand for.

I skimmed your post since I didn't really care what you had to say, but this line caught my eye as extra lulz. Okay guy, go rail against the industry or something, have a good time.

 

[utopia2]

Aurich[/url]":2ixzyuzf]

utopia2[/url]":2ixzyuzf] My vendetta, if i have one, isn't against you it's against everything you stand for.

I skimmed your post since I didn't really care what you had to say, but this line caught my eye as extra lulz. Okay guy, go rail against the industry or something, have a good time.

Extra lulz? I thought you were a polished graduate student and here you are using troll language and emoticons. You also don't care what i have to say but have responded three times now.

Guess i overestimated you, my mistake.

 

[Dracorat]

utopia2[/url]":hs8za6yk]

Aurich[/url]":hs8za6yk]

Extra lulz? I thought you were a polished graduate student and here you are using troll language and emoticons. You also don't care what i have to say but have responded three times now.

Guess i overestimated you, my mistake.

Frankly, you're the one coming across as a troll. Not Aurich.

 

[utopia2]

Frankly, you're the one coming across as a troll. Not Aurich.

oh, i'm a troll for calling out his hate filled diatribe for what it is? Let me post some highlights:

Well look at that. The person who just learned Illustrator was also the person people were probably afraid to say "no" to, and hey, it turns out there was an intern working on it! It all starts to make sense. Want to add some chiseled bevels to your logo that will render as a strange doubled-up blurring at normal screen resolutions? Why not—the CEO thinks it's great that it adds subliminal Ys to the letters! No, really, Marissa again.

You know, because texture is the thing everyone is adding to logos. Also, animation is awesome, so let's make the exclamation mark flop around like it's having a seizure! High-five, intern! Go team Yahoo!

Hey if calling venom-filled authors out for being hateful and spiteful because someone created something with pride in a weekend without checking with them first to make sure it was ok and met his utterly arbitrary standards makes me a troll, then so be it. I'll wear that badge with pride.

 

[Deleted member 14629]

Hey if calling venom-filled authors out for being hateful and spiteful because someone created something with pride in a weekend without checking with them first to make sure it was ok and met his utterly arbitrary standards makes me a troll, then so be it. I'll wear that badge with pride.

You know, my dog looks proud every time he takes a shit, but I'm not going to make it my logo.