As a PC Gamer, Xbox1 is the first console I've ever bought.
I bought it BECAUSE of Kinect, and BECAUSE it focuses just as much on media as it does on games. Games are great, play them everyday. But coming home with the girlfriend and saying "xbox on, go to netflix" so we can sit down and watch TV, or "xbox play (band/playlist), volume down" when a friend walks in, thats the future for cord cutters.
The large selection of apps from every network is something really great. I fully believe that Cortana on Xbox (and the PC that's also connected to my TV) will make me even more invested in their platform.
They learned their lesson on DRM and Always-on, i hope. I don't understand why resolution differences that eyeballs can't even interpret from the couch have continued to generate so much positive buzz for PS4, but I am really happy with my choice. My system plays games and more.
And from a customer perspective, 2nd place is a great place to be, because every week there is something MS is doing to try to make the platform better to catch up. If they were in 1st, I bet there would be a lot less effort.
