Welcome to Google’s nightmare: US reveals plan to destroy search monopoly

monogoto

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I'm pretty adamantly anti-corporatist. There's a lot I hate about modern life that I blame on greedy corporations that have abused their position in the market. But having to change the default search engine, which is literally easier than the obfuscated process of cancelling a subscription to most services, is soooo so far down that list. Call me a corporate boot licker if you like but of all the problems caused by corporations that we could be tackling, this is a weird one to start with.
This is not meant to solve problems caused by corporations - it is to enable more corporations to have access to your data and find new and innovative ways to monetize it. The court was never working for users. If you're saying "how come this isn't helping me?, I don't get it!", that's is because it is not supposed to help you. You are just the product.
 
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monogoto

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Never underestimate a users desire to do nothing.

Default is literally the only thing you need to do to win a market. It sounds incredibly stupid that it works, and it works every time.

See, you think changing the default is a simple mechanical task. The reality is that most people don't know how to evaluate the choice, but surely Apple would give me a good default - I'll just go with that. It's not that it's hard to check a different box, it's hard to evaluate what the best box to check is, so they avoid the problem and stick with the default.
So tell me why the court didn't rule that Chrome must make advertising tracking an opt-in?

Ah yes, the users are the product here. You're blaming the users for not wanting to be someone elses product. Users don't have that right because there too stupid to realize how great it will be to have somecorp hungrier than Google innovate and make more money on their data than Google, while cutting back on security to keep profit high.

I guess I had better apologize because that sounds sarcastic, so I'm sorry. However, I fail to see in your argument how this will actually be better for the user when all probable consequences are considered.
 
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Firefox, Opera, Vivaldi, Pale Moon - These are all examples of standalone browsers.
Yes - and all are going to be in trouble when Google is no longer allowed to bid for search.

Being paid for search placement isn’t the only way to make money.
Really/? Tell that to Firefox.
The goal is to stop Google from self preferencing.
The goal appears to be to help Microsoft, if it isn't then the government's lawyers are incompetent, because that is all they will achieve.
 
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prh99

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Why even build anything worthwhile? They're trying to turn our country into stagnant Europoors.

Hardly, this is just the DOJ finally enforcing rules that have been on the books for a while. Stopping Google from paying to be the default and give up it's dominate browser is far cry from the competition rules the EU has in place. Google did it to themselves by using it's position and money to ensure it stayed at the top aka illegally maintaining a monopoly.
 
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launcap

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but I’d bet 100% of school districts would say their students should have more privacy

AKA "as long as the school district gets access to all the student data"

Gotta catch kids querying forbidden subjects - LGBTQ stuff, freedom of speech, laws etc etc. Anything that takes away adult control and stops them being bought up as proper little America First Youth Brigade members and properly reverencing the Dear Leader.
 
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prh99

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Chrome the browser makes no money.Why would anybody buy it?

Because It's the dominate web browser so there is considerable sway in how sites are developed, Chrome being the one they absolutely have to work on, and it can slurp a lot of data about users. Heck, Google has already broken ad blockers with manifest v3 no doubt to benefit their ad business.
 
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VoterFrog

Smack-Fu Master, in training
74
Never underestimate a users desire to do nothing.

Default is literally the only thing you need to do to win a market. It sounds incredibly stupid that it works, and it works every time.

See, you think changing the default is a simple mechanical task. The reality is that most people don't know how to evaluate the choice, but surely Apple would give me a good default - I'll just go with that. It's not that it's hard to check a different box, it's hard to evaluate what the best box to check is, so they avoid the problem and stick with the default.
You're arguing a point I didn't make. If we had to list out all of the choices forced on us by corporations every day, are we really going to list the default search engine as one of the most abusive? Among all the deception, obfuscation, and leveraged exclusivity that makes up modern commerce? Hell, I wouldn't even say it's the most abusive thing Google does. Have you seen the play store?
 
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ssamani

Ars Praetorian
450
Subscriptor
I'm all for breaking up Google, but this seems an obtuse way to go about it. Who would buy Chrome and, more importantly, why? The only market for it is selling user data to tech and advertising companies like...I don't know...Google? Seems like a pretty small win. Make them sell off search or ads.

Splitting ads and search is important, but splitting Chrome as well. Chrome + Search is not a good monopoly and Chrome + Ads is a also not a good monopoly. Splitting all 3 is necessary.
 
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uesc_marathon

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This would be a huge issue for the edu K-12 market should it move forward. Google losing control over the Chome browser and being unable to create their own browser for 5 years would completely destroy the ChromeOS model as one of the biggest pieces to ChromeOS is security. Having to rely on a third-pary to manage the core functionality of the product (handles 90% of the heavy lifting, PWAs, web apps, etc..) would turn these devices into a security nightmare.
Everything you just said is a massive argument for getting Google out of that space and forcing them out.
The entire educational market should not be beholden to a single massive supercompany.
 
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justin150

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Based on the current make up of SCOTUS (which is not going to improve under Trump) and the SCOTUS precedents for the last 30+ years, the chances are the DOJs case will die when it reaches SCOTUS.

But just in case miracles do happen, and billionaire donors do not influence SCOTUS judges, I do worry that the DOJ cure may be as bad as the disease they have identified.

Selling off Chrome and/or Android sounds great but I worry about the longer term implications. There are 2 sorts of company/investor who might buy Chrome or Android - those that are in it for the long term and therefore need the product to have long term profitability and those whose plan is to rip as much cash out of the product as possible over the short/medium term whilst doing little development so depreciating the usefulness of the product over the longer term.

Irrespective of the type of investor who buys Chrome or Android I foresee much more harvesting of personal data, and more ads per web page. I also foresee the probable death of Firefox, no one else will pay as much as google for the default search engine, and I would not be surprised to see Opera and Vivaldi going. We could quickly be left with Edge becoming a monopoly due to lack of alternatives outside of the Apple world - and MS does not have a great track record when it controls the browser space.


The mobile market might be a little better. If short term investors buy Android then we do at least have Samsung maybe also Amazon with the ability to develop its own fork of Android
 
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vonduck

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Again, ask yourself why Google is paying $20 billion a year to Apple to be the default if they were the best, or if they could just easily tell people to "change your default from Bing"?
so they don't have to worry about apple maybe coming up with something decent. it doesn't mean google search isn't the best. duckduckgo and bing are both shit compared to google. even with all the complaints about google search turning into shit.

if apple were to come up with their own search thing, they would still have used google search as default until they had their own thing working somewhere on par.
I wondering what devices / platforms have Chrome, or bits of it, as vital components. Obviously, Google's Chrome web browser. Android? Chromebooks? Could this move seriously dent Google's ability to continue with those platforms as is?
steam? or crucial's ssd interface thingy, etc
forcing google to keep funding some sort of chromium foundation but have no influence on its direction nor allow it to make their own version might not be a bad thing. but that's wholly different from selling chrome off to some other nefarious entity, be it ms / musk or oracle, etc
 
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Tunneler

Smack-Fu Master, in training
1
I don't really see a true monopoly. The perceived monopoly comes from the lack of complete alternatives.

For schools ChromeOS really seems to be the only option. At one time Apple was the best option, but Apple bought that market.

For personal iOS or Android are really the only accessible options. Alphabet and Apple have both completed and locked their ecosystem.

The real issue is the ecosystem and Alphabet has theirs but so does Apple and Microsoft.

Apple is the only ecosystem that has it all. They would be considered a monopoly, but they are a full stack company. They will never license out their ecosystems because this would result in a Monopoly.

Alphabet and Microsoft are the closest, but Microsoft is lacking a Mobile OS. If they had a open-source mobile OS that would be a game changer.

Disclosure: I use Bing/Edge for everything. I still use Android ecosystem. Apple is not in my personal life.
 
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adamsc

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Subscriptor++
AKA "as long as the school district gets access to all the student data"

Gotta catch kids querying forbidden subjects - LGBTQ stuff, freedom of speech, laws etc etc. Anything that takes away adult control and stops them being bought up as proper little America First Youth Brigade members and properly reverencing the Dear Leader.

Sure, but that’s orthogonal to the browser they use: if it’s their computer, they’re getting that data, but that doesn’t mean 183 data brokers should also be harvesting it.
 
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And who exactly do you think is going to buy and maintain Chrome? How are they going to monetize it?
Microsoft would probably buy it. They've done good things with Edge. But given the direction Microsoft leadership has been pushing everything the last decade or so, I wouldn't want them owning it either.
 
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s73v3r

Ars Legatus Legionis
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I'm pretty adamantly anti-corporatist. There's a lot I hate about modern life that I blame on greedy corporations that have abused their position in the market. But having to change the default search engine, which is literally easier than the obfuscated process of cancelling a subscription to most services, is soooo so far down that list. Call me a corporate boot licker if you like but of all the problems caused by corporations that we could be tackling, this is a weird one to start with.
That is the root of the problems with Google, though.
 
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s73v3r

Ars Legatus Legionis
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Oh yes, ”those people are all so stupid “ trope. They don’t know how to use anything else or they’re just lazy.
It's not a trope. It's a known phenomenon, and it's why defaults matter.

If being the default wasn't important, do you think Google would have paid $20 billion to Apple to be the default on iOS?
 
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MechR

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This would be a huge issue for the edu K-12 market should it move forward. Google losing control over the Chome browser and being unable to create their own browser for 5 years would completely destroy the ChromeOS model as one of the biggest pieces to ChromeOS is security. Having to rely on a third-pary to manage the core functionality of the product (handles 90% of the heavy lifting, PWAs, web apps, etc..) would turn these devices into a security nightmare.
Spinning off Chrome + ChromeOS + Google Docs together might actually be a viable standalone company, unlike Chrome alone. What do folks think? Any other divisions that could be thrown in to make it work?
 
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prh99

Ars Scholae Palatinae
1,299
History: "Build a better mouse trap and the world will beat a path to your door".
Now: "Build a better mouse trap and pay stores to make it the most prominent one and the DOJ will break down your door".
(bold italic text above is my addition)
Especially if your mouse trap already happens to control >75% of the market.
Fixed that for you.
 
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I'm gonna say it: this is the stupidest possible remedy from the DOJ.

I'm all for busting some trusts, but they picked the worst part to break off. Chrome can't survive on its own and who would buy it if it's basically established that it's illegal to monetize it in any way? Furthermore, if search default deals are illegal, then Firefox also dies because 80% of its revenue is from the Google deal. Lastly, even MS Edge is in hot water from this because it's basically Chromium with some MS sprinkles on top, and if there are no longer thousands of people working on improving Chromium at Google, then Microsoft is left in a bad spot.

The more reasonable approach would have been to break off Android (and maybe Pixel) and disallow search default deals. That leaves Firefox out in the cold, but it substantially weakens Google's grip over the search ecosystem.
 
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That's... exactly the point of the case and proposed remedies?? Everyone jumping on the Chromium bandwagon. Default search deals with $$ payments. Apple not getting into web search despite liking first-party solutions.
The Chromium bandwagon is a totally different issue. The reality is that it's really hard to build a decent browser engine, especially one that behaves roughly the same way to other browsers on the edge cases, and Google had already poured O($10B) (yes billion with a B) into making a good one that is open source.

Most web browsers using Chromium means we no longer have the issue of "Please ensure you're using Internet Explorer version 8-11 for this page, it won't work otherwise".

Using Chromium carries no obligation to use Google Search or anything Google really, just look at Brave, Arc, or MS Edge. All three use Chromium for their base.
 
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Firefox, Opera, Vivaldi, Pale Moon - These are all examples of standalone browsers. Being paid for search placement isn’t the only way to make money.


The goal is to stop Google from self preferencing.
Firefox literally makes 80+% of its revenue on the search default deals with Google.

Opera and Vivaldi have been close to folding several times and have their own not great stuff going on (last I used them, they definitely had paid product placements in the browser). Brave and Arc are the only ones I know that are actually decent alternative stand-alone browsers, and it's not clear how they make money.

Lastly, none of these standalone browsers actually do the expensive part of browser development: the engine. All of them piggyback on Chromium. If they had to develop their own engine, they would need 10x the headcount, and they almost definitely would have folded by now.
 
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mwaid1988

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I see a lot of people here...scared and absolutely Looney because they think going back to the old way is going to be so bad. You all except for the smart few are all addicted rats. Its gotten so bad YouTube let you pay for no ads and now there's ads. Something must be done about google. Just go own your own media libraries and touch grass please before you pro-anything google.
 
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SportivoA

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The Chromium bandwagon is a totally different issue. The reality is that it's really hard to build a decent browser engine, especially one that behaves roughly the same way to other browsers on the edge cases, and Google had already poured O($10B) (yes billion with a B) into making a good one that is open source.

Most web browsers using Chromium means we no longer have the issue of "Please ensure you're using Internet Explorer version 8-11 for this page, it won't work otherwise".

Using Chromium carries no obligation to use Google Search or anything Google really, just look at Brave, Arc, or MS Edge. All three use Chromium for their base.
To note, this was an early-comments reply to someone who apparently only wants to carry water for Alphabet/Google, so I was listing areas of leverage the megacorp had. To you, it may be a separate issue, but the concern remains that the browser rendering engine underpinning the expectations of the web is controlled by the search/ad giant in the room. Maybe you haven't been looking, but "it just works" implies Chromium and nothing else. Safari and Firefox are being edged out (pun, hah >.>) because supporting The One Renderer is easier.

Things like the other mentions of Manifest V3 rollout are how Google is leveraging, in a monopolist fashion, its power over the web market. You can no longer win against the shifting sands of ad display/rendering/loading algorithms by the business decision of the dominant ad marketer (a position they have demonstrably abused). Their choices lever on the rest of the internet being developed. Video streaming? YouTube gets the back-stage pass on how to optimize formats and render content. Microsoft: will mostly just live with what happens in upstream because they don't have the browser leverage; it's Google that does. Everyone else? They're even more stuck with upstream's decisions as they try to keep their differentiating position.

For now, it looks like core-Chromium browsers will be fine with uBlock Origin, but I don't know how deep the extension management hooks lie from Chrome back to Chromium. For anyone who knows, will the Mainifest ever have a tie to rendering? Can the bug-for-bug tracking result in Microsoft, Opera, et al. getting sucked into limiting extensions?
 
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To note, this was an early-comments reply to someone who apparently only wants to carry water for Alphabet/Google, so I was listing areas of leverage the megacorp had. To you, it may be a separate issue, but the concern remains that the browser rendering engine underpinning the expectations of the web is controlled by the search/ad giant in the room. Maybe you haven't been looking, but "it just works" implies Chromium and nothing else. Safari and Firefox are being edged out (pun, hah >.>) because supporting The One Renderer is easier.

Things like the other mentions of Manifest V3 rollout are how Google is leveraging, in a monopolist fashion, its power over the web market. You can no longer win against the shifting sands of ad display/rendering/loading algorithms by the business decision of the dominant ad marketer (a position they have demonstrably abused). Their choices lever on the rest of the internet being developed. Video streaming? YouTube gets the back-stage pass on how to optimize formats and render content. Microsoft: will mostly just live with what happens in upstream because they don't have the browser leverage; it's Google that does. Everyone else? They're even more stuck with upstream's decisions as they try to keep their differentiating position.

For now, it looks like core-Chromium browsers will be fine with uBlock Origin, but I don't know how deep the extension management hooks lie from Chrome back to Chromium. For anyone who knows, will the Mainifest ever have a tie to rendering? Can the bug-for-bug tracking result in Microsoft, Opera, et al. getting sucked into limiting extensions?
Safari and Firefox both have their own engines that actually work almost perfectly. The nice thing about Chromium is that it is actually generally standards compliant (yes I know it's partially that way because "The Chrome Way" becomes the standard), but even in the early days they took a very rigorous approach to actually following the spec where possible and limiting "off label" weirdness. Internet Explorer was a much much crueler mistress, it did all sorts of relatively unpredictable shit even for fairly simple asks.

That's why Safari, Firefox, and Chrome are all much more interoperable than IE ever was, they all take the standards fairly seriously (and Chrome and Safari have some shared lineage too), unlike IE back in the day that just kinda did it's own thing and said "deal with it" even if that thing was excessively stupid.

Re Manifest V3, it really doesn't matter to other Chromium browsers AFAIK. Other Chromium browsers have various spins on the extension system anyway, and the fundamentals of how an extension interacts with a page can't really change all that much while keeping "lawful good" extensions functional.

I also dispute the premise that ad blockers are a 100% necessary thing to have, ads are what pays the bills of almost every website on the Internet, and having an ad blocker a) prevents good actors from getting paid and b) prevents market selection between "tasteful" advertising and "trash" advertising. If you can't see all the terrible banner ads on idk, PCMag, then how will you know to go there less to encourage them to tone back their ads?
 
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