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I'll skip. I feel like the point of Star Trek might be lost on the people green lighting these sequels.
The point of "Star Trek" to the people greenlighting the sequels is to exploit it like a non-renewable resources. Think "drill, baby drill the movie edition". Drain as much cash from that carcass as possible for as many sequels as possible and then toss the dried husk into dustbin of mediocre movies which don't stand the test of time.
Based on the first two and trailer of the third one well they are executing nearly perfectly on that. I mean if Fast & Furious (a script about stealing cars) can get 7 sequels they can at least do the same for Trek. My guess is they will destroy the franchise AND make a metric ass ton of cash in the process. The two are not mutually exclusive.