I've always been a fan of the Trek FX series (and similar fitness hybrids from other manufacturers). They're excellent "I just want a bike" sort of bikes, the kind most people riding on mostly paved surfaces should consider first.
This generation FX+ is a big step up from the old Trek Ride+ system, which was basically slapping on a version of the Bionix ebike conversion kit. I'm sort of surprised they didn't design around a mid drive motor, but that's probably due to price point considerations. This is also the kind of bike where the downsides of a hub motor are going to be more tolerable (and this motor looks tiny!).
I hope Trek and other companies sell lots and lots of these sort of bikes - simple, light city/commuter bikes that happen to have useful assistance, instead of the monstrous unpedalable e-mopeds I'm seeing more and more of.