<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by SteelDog:<BR><BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by dmitriyk:<BR><BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by SteelDog:<BR>I doubt that would hold true with the number of multi-platform titles and the 360 having 49% of the market share. Attach rate is average titles owned per # of consoles but it would be interesting to know how individual titles hold up. If I take the number of units per console and then divide by the number of units sold for any title, I could figure that out. It would be interesting to see.<BR><BR>By the way what do you mean by HD titles? The 360 is HD in game output as well. </div></BLOCKQUOTE>There seems to be some disconnect here; let me spell it out for you. For a given game available on the PS3 and the 360 (ignoring the non-HD Wii), the number of copies sold divided by the console's installed base is usually higher for the PS3. This is the <I>exact</I> opposite of your claimed "poor attach rate" on the PS3. </div></BLOCKQUOTE><BR><BR>Thanks for spelling it out but that doesn't make sense. I said it would be interesting because I didn't know. No need to get snappy. I was curious nothing more. So here it goes.<BR><BR>After crunching some numbers calculating how 1 title does per console isn't really an indicator of attach rate simply because the install base is so different. Attach rate only works when looking at the overall picture of all titles and not individual ones.<BR><BR>The only thing looking at one title is going to give you is what percentage of people bought that game on each console. Again, even then that doesn't tell you much considering the difference in the install base. A higher percentage of sales for a given title should be higher for a console with a smaller install base.<BR><BR>Here is what I was able to look up.<BR><BR>Install Base:<BR>Wii - 13.52 Million<BR>360 - 12.24 Million<BR>PS3 - 5.5 Million<BR><BR>According to NPD here are the attach rates:<BR><BR>360 - 7.9 per console (does not include XBOX Live game sales).<BR>Wii - 5.3 per console<BR>PS3 - 4.6 per console<BR><BR>I guess in the end what each title does in overall sales with factoring in the overall attach rate is a better indicator than looking at an individual title sell through rate on any given console.<BR><BR>So Nintendo and Sony (for July) can brag all they want about hardware sales. However, unless the software sales pickup and the overall attach rate increases, I think it's safe to say MS is doing just fine.<BR><BR>The X-factor is that MS sales on XBOX LIVE which for some reason the NPD doesn't count. MS in the last 12 months has made $180 million in the last 12 months from XBOX LIVE downloads. </div></BLOCKQUOTE><BR><BR>I'm not feeling motivated enough to give this the long answer it deserves, but the short version is you really have no idea what you're talking about when it comes to attach rates, tie ratios, or the various factors that influence them. For now, suffice it to say that the Wii is selling incredible amounts of software and its tie ratio is perfectly healthy for a console at this point in its lifespan. The 360's is abnormally large, but there are a number of factors leading to this, not all of them positive.<BR><BR><BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">NPD only measures retail sales from stores which agree to be monitored -- basically numbers rung up on the actual cash registers. Online sales are not tracked by NPD. IIRC, Wal-Mart sales are also not monitored because Wal-Mart doesn't share their sales data. </div></BLOCKQUOTE><BR><BR>This, on the other hand, is much easier. NPD directly track somewhere between 60 and 70% of the US retail market, but their published numbers are statistical extrapolations that cover all 100%. That means that although NPD doesn't track Wal-Mart's sales, they estimate them, and generally are extremely accurate in doing so. Also, last April or May, NPD began tracking many online retailers, including Amazon. They were always accounted for, but now they're tracked directly.