Sounds to me like they have a lot of trust to build back up.
Once bitten, twice shy, is a apt metaphor here. Sonos marketed (and priced) itself as "the premier" thing to have for the best audio quality. Then they fumble the ball in their own end-zone, and now have to punt and hope they don't fuck up at all, ever again, going forward.
Cutting exec bonuses is a clever move. But my trust and faith in companies these days tells me I'd have to see that on the financials in writing before I'd even consider that to be true. I don't know how involved investors are in Sonos, but since the head guy is STILL THERE after this, I'd say there's more smoke and mirrors here to appease pissed customers than to placate potentially petulant investors.
After all, these days, the investors come first.
