Vizio is offering advertisers “highly specific viewing behavior data on a massive scale.”
Read the whole story
Read the whole story
[url=http://meincmagazine.com/civis/viewtopic.php?p=30099595#p30099595:1nb4xvoo said:Kestrel[/url]":1nb4xvoo]Could expand on why think it isn't? I can't tell if your objection is to the first part or to the second. I have no problem voluntarily letting Netflix track my viewing history, because I understood and accepted the terms of the arrangement. I give them money, they let me watch stuff without ads. I can end this at any time by ceasing to pay for it. I have no such deal with maker of the TV.[url=http://meincmagazine.com/civis/viewtopic.php?p=30098557#p30098557:1nb4xvoo said:BasP[/url]":1nb4xvoo]I'm kind of appalled that so many commenters on Ars apparently think that "Just disable the network connection and use [some network connected media player]" is an actual solution.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:14ws4sie said:astropheed[/url]":14ws4sie][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:14ws4sie said:Iphtashu Fitz[/url]":14ws4sie]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095845#p30095845:103l22xi said:enilc[/url]":103l22xi][url=http://meincmagazine.com/civis/viewtopic.php?p=30095757#p30095757:103l22xi said:CQLanik[/url]":103l22xi]Yeah, I too can't see any potential downside to having personally identifiable (even if supposedly anonymized) information sold to anonymous third parties without my knowledge or consent. /s[url=http://meincmagazine.com/civis/viewtopic.php?p=30095667#p30095667:103l22xi said:enilc[/url]":103l22xi]Haven't seen an answer to this yet in this thread.[url=http://meincmagazine.com/civis/viewtopic.php?p=30095383#p30095383:103l22xi said:kranchammer[/url]":103l22xi]So, I have a pretty dumb question.
Leaving aside the breach of privacy, whatever that entails, what are the negative consequences of this happening?
I'm a fairly intelligent person, but I don't understand the negatives? It's just TV. What do I care if some drone at an advertising/marketing company knows that I, among millions of other people, watch Big Bang Theory and Sherlock Holmes?
I DO disagree with the obsfucation by companies...not disclosing that you're doing this and/or making opt-out difficult is pretty scummy.
But is this uproar just about "it's not anyone's business what I watch on TV" and "I don't want advertising tailored to my tastes?"
I don't understand the "/s" tag. While you're super good at sarcasm, nobody has answered the question.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30098349#p30098349:fck6kp4u said:YetAnotherAnonymousAppellation[/url]":fck6kp4u]Not so much. All the hacker would have is an IP address and the knowledge that you have a mid-range TV. The IP might narrow the your address down to a city, but it may not even be that specific (depends on the ISP). Turning an IP into a physical address is fair a bit of (probably illegal) work. There are probably much easier ways to figure out who to target for a break in with much lower risk.[url=http://meincmagazine.com/civis/viewtopic.php?p=30098333#p30098333:fck6kp4u said:swawif[/url]":fck6kp4u]Usually this data were anonymous, so the don't really harm the user, other than their privacy. However, in this case Vizio decided to also record the IP address. Now imagine what happened if someone hack into Vizio's server and stole those IP? An IP in a hacker hand could be very dangerous and could lead to more hacking. Or it could also lead to some people targeting you in a heist or something because they know your information.[url=http://meincmagazine.com/civis/viewtopic.php?p=30095383#p30095383:fck6kp4u said:kranchammer[/url]":fck6kp4u]So, I have a pretty dumb question.
Leaving aside the breach of privacy, whatever that entails, what are the negative consequences of this happening?
It was a genuine question, folks, I would appreciate an answer instead of a silent downvote.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30098663#p30098663:2jq60qk8 said:jhaygood86[/url]":2jq60qk8][url=http://meincmagazine.com/civis/viewtopic.php?p=30095495#p30095495:2jq60qk8 said:DarthSidious[/url]":2jq60qk8]So I am wondering exactly how this works. It seems they could pull this pretty easily from the Smart TV apps for Netflix, Youtube, etc., but what about when watching something connected over HDMI? Would they be breaking HDCP to figure out what you are watching?
I used to work for a major ad tech vendor... And the answer is yes at least for Vizio and LG TVs. Granted we used it to target interactive TV ads when the broadcast stream had the corresponding TV ad...
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095285#p30095285:m0g5ygy3 said:Akemi[/url]":m0g5ygy3]A spokeswoman for Tapad, a company that helps identify users across their many devices, said that its contracts prevent it from sharing the name of the companies it works with.
I always find it funny that these advertisers wish to remain under a total cloak of secrecy. But you consumers well, just fuck your privacy because, well ya - we said so.
This is why none of my so called smart TV's are connected to my router which has a very strong password just to login and no guest access (whether via Wi-Fi or wired). No connectivity, no data hoovering and distribution.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30099707#p30099707:n9hsfdxw said:Scotty Bones[/url]":n9hsfdxw][url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:n9hsfdxw said:astropheed[/url]":n9hsfdxw][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:n9hsfdxw said:Iphtashu Fitz[/url]":n9hsfdxw]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
That could be more difficult than you think.
Ethernet over HDMI - http://www.hdmi.org/manufacturer/hdmi_1_4/hec.aspx
Block or deny the tv a network connection all you want. The moment you plug it in to a network connected device, it can route its connection via the HDMI cable to the mothership through that device.
Technology can really suck sometimes.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095263#p30095263:27h05s98 said:DannyB[/url]":27h05s98]The company said in its filing that revenues from its viewing data business are not yet significant.
We need to work hard to make those revenues very significant.
In a negative number sort of way.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30099707#p30099707:17k3oo5d said:Scotty Bones[/url]":17k3oo5d][url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:17k3oo5d said:astropheed[/url]":17k3oo5d][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:17k3oo5d said:Iphtashu Fitz[/url]":17k3oo5d]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
That could be more difficult than you think.
Ethernet over HDMI - http://www.hdmi.org/manufacturer/hdmi_1_4/hec.aspx
Block or deny the tv a network connection all you want. The moment you plug it in to a network connected device, it can route its connection via the HDMI cable to the mothership through that device.
Technology can really suck sometimes.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:nlb89pia said:astropheed[/url]":nlb89pia][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:nlb89pia said:Iphtashu Fitz[/url]":nlb89pia]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30099815#p30099815:2kvkebhi said:DarthSidious[/url]":2kvkebhi][url=http://meincmagazine.com/civis/viewtopic.php?p=30098663#p30098663:2kvkebhi said:jhaygood86[/url]":2kvkebhi][url=http://meincmagazine.com/civis/viewtopic.php?p=30095495#p30095495:2kvkebhi said:DarthSidious[/url]":2kvkebhi]So I am wondering exactly how this works. It seems they could pull this pretty easily from the Smart TV apps for Netflix, Youtube, etc., but what about when watching something connected over HDMI? Would they be breaking HDCP to figure out what you are watching?
I used to work for a major ad tech vendor... And the answer is yes at least for Vizio and LG TVs. Granted we used it to target interactive TV ads when the broadcast stream had the corresponding TV ad...
Thanks (I think). That is freaking scary. How does this not run afoul of the DMCA / HDCP agreements? Pardon my ignorance, but if I were to do this I could get sued or go to prison.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30100295#p30100295:10ooc0qs said:BitMaker11[/url]":10ooc0qs][url=http://meincmagazine.com/civis/viewtopic.php?p=30099707#p30099707:10ooc0qs said:Scotty Bones[/url]":10ooc0qs][url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:10ooc0qs said:astropheed[/url]":10ooc0qs][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:10ooc0qs said:Iphtashu Fitz[/url]":10ooc0qs]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
That could be more difficult than you think.
Ethernet over HDMI - http://www.hdmi.org/manufacturer/hdmi_1_4/hec.aspx
Block or deny the tv a network connection all you want. The moment you plug it in to a network connected device, it can route its connection via the HDMI cable to the mothership through that device.
Technology can really suck sometimes.
Show me a router with HDMI i/o? Now is it mainstream?
[url=http://meincmagazine.com/civis/viewtopic.php?p=30100361#p30100361:q22i9ht8 said:fuzzyfuzzyfungus[/url]":q22i9ht8][url=http://meincmagazine.com/civis/viewtopic.php?p=30099815#p30099815:q22i9ht8 said:DarthSidious[/url]":q22i9ht8][url=http://meincmagazine.com/civis/viewtopic.php?p=30098663#p30098663:q22i9ht8 said:jhaygood86[/url]":q22i9ht8][url=http://meincmagazine.com/civis/viewtopic.php?p=30095495#p30095495:q22i9ht8 said:DarthSidious[/url]":q22i9ht8]So I am wondering exactly how this works. It seems they could pull this pretty easily from the Smart TV apps for Netflix, Youtube, etc., but what about when watching something connected over HDMI? Would they be breaking HDCP to figure out what you are watching?
I used to work for a major ad tech vendor... And the answer is yes at least for Vizio and LG TVs. Granted we used it to target interactive TV ads when the broadcast stream had the corresponding TV ad...
Thanks (I think). That is freaking scary. How does this not run afoul of the DMCA / HDCP agreements? Pardon my ignorance, but if I were to do this I could get sued or go to prison.
They might simply be getting away with it; but I'd assume that the implementation is technically DMCA-compliant:
HDCP requires that the HDMI source and the HDMI sink both be duly licensed, pay their tithe to the consortium, abide by the terms and conditions; and ensure that video traffic across the wire is encrypted. However, it's perfectly acceptable(indeed, necessary) for the HDMI sink to decrypt the traffic(using the licensed keys, which are blessed by the DRM system and thus don't count as 'circumvention devices') in order to send it to the panel driver for display. There might be some systems that integrate an HDMI sink in the same package as the panel driver, just for cost reasons; but even there there will be a logical handoff of decrypted data to the panel driver half of the package.
Since TVs offer things like color-balance adjustment, assorted 'enhancement' settings, that backlighting thing Phillips does, etc. their embedded processors have access to the video stream between when it is decrypted, and when it is spit onto the screen. The HDCP license agreement would very, very much take a dim view of a 'smart' TV using this access to, say, exfiltrate the plaintext video stream; such a device would be in violation of the license agreement; but merely gathering some data about the video stream is not obviously forbidden; and architecturally the sampling presumably happens after the signal has been legitimately decrypted, on its way to the panel driver.
HDCP licensing is mostly concerned with the possibility of HDCP sink devices that re-transmit the decrypted video in some user-accessible form; but all HDCP sink devices may(and must) transmit the plaintext at least a short distance(to drive the display and audio); and aren't forbidden from modifying it(at least at the level of basic color-balance, effects filtering, etc. You might get into 'derivative works' territory if you sold an HDMI cable with an embedded expert system that bleeped obscenities or something).
None of this, of course, makes such behavior any less worthy of being purged with holy fire; but the DMCA is probably uninterested.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30100327#p30100327:1ihyf79l said:aaronb1138[/url]":1ihyf79l][url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:1ihyf79l said:astropheed[/url]":1ihyf79l][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:1ihyf79l said:Iphtashu Fitz[/url]":1ihyf79l]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
Or do some advanced firewall control and only allow it outbound to Netflix, Amazon Prime, et cetera. Advanced firewall control is going to become the critical killer app for security in dealing with the steaming pile of poo that is the Internet of Things. A couple other network engineers and I keep toying with the idea of building a software driven firewall similar to Checkpoint (as opposed to simple firewalls like pfSense and Monowall) with advanced traffic features (DLP, IPS, URL filtering and DNS control, etc.) and figuring out a way to sell it to consumers more on the privacy angle since people have largely stopped caring about security. Hitting the a reasonable sub $200 price point is easy these days as far as hardware is concerned. The current is just silly on pricing because the current target audience is exclusively enterprise customers.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30099687#p30099687:1bq41hoa said:BasP[/url]":1bq41hoa]
Do you have such a deal with the manufacturer of whatever you're using to watch Netflix? Roku? Western digital? Google? Apple? Microsoft?
My objection is that people appear to reason that if they don't trust their network-connected video playing device, they'll be safe if they disable the network connection and then play their stuff on a different network-connected video playing device.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30097455#p30097455:2mth330j said:Uxorious[/url]":2mth330j][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:2mth330j said:Iphtashu Fitz[/url]":2mth330j]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
The disappointing fact is that unless you are only watching optical disks on a standalone player, you are probably already reporting back to some mothership, whether it be to Netflix, hulu, iPlayer, YouTube, etc.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30098255#p30098255:2nroj2ou said:teceneha[/url]":2nroj2ou]Add Samsung to this list as well. Really they all do it, and where Amazon blatantly offers an ad supported kindle for 70% of the price, the Smart TV companies have been collecting and monetizing this data behind everyone's back for a while.
Thankfully, there have been a couple privacy issues in other countries, so turning off the collection is pretty easy. For example:
LG in the UK
http://www.bbc.com/news/technology-25018225
Samsung in Australia
http://www.dailymail.co.uk/sciencetech/ ... ovies.html
After that, companies have been more careful, so you can just opt out of everything and the TV actually won't collect your data.
...Or don't plug a network cable into it, and sort of hope the devs haven't designed in the option of connecting to any unsecured wifi network nearby and sending the data.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095365#p30095365:2nroj2ou said:Thor84no[/url]":2nroj2ou]I write software that detects and acts on the content displayed on your smart TV, and it's certainly not just Vizio doing this. Certainly LG and Toshiba do as well, they probably all do. If anything, this job has made me certain that I'm never buying a smart TV, or at least never connecting it to the Internet. If they start requiring it I just won't be buying TVs, just need to find some cheap large monitors instead.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30101283#p30101283:343f256x said:simonbarsinister[/url]":343f256x]It could be worse. LG smart TVs have been caught browsing your PC network shares and sending all of your *filenames* back to Panopticon headquarters. Yes, that's right. Hope you don't have anything identifiable like the address of property you own or family members information in any of your filenames. Not to mention there is nothing stopping their next release from actually sending the full contents of your shared documents.
http://meincmagazine.com/security/2013/11 ... gger-says/
This is why no devices or internet-of-things will ever get a network connection or wifi password in my house. It is time to consider your home network a hostile environment and keep strict permissions between devices. Unfortunately, the same bad behavior can be expected of random pieces of software on my computers and phones.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30100675#p30100675:1o9wa3xp said:fuzzyfuzzyfungus[/url]":1o9wa3xp][url=http://meincmagazine.com/civis/viewtopic.php?p=30100327#p30100327:1o9wa3xp said:aaronb1138[/url]":1o9wa3xp][url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:1o9wa3xp said:astropheed[/url]":1o9wa3xp][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:1o9wa3xp said:Iphtashu Fitz[/url]":1o9wa3xp]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
Or do some advanced firewall control and only allow it outbound to Netflix, Amazon Prime, et cetera. Advanced firewall control is going to become the critical killer app for security in dealing with the steaming pile of poo that is the Internet of Things. A couple other network engineers and I keep toying with the idea of building a software driven firewall similar to Checkpoint (as opposed to simple firewalls like pfSense and Monowall) with advanced traffic features (DLP, IPS, URL filtering and DNS control, etc.) and figuring out a way to sell it to consumers more on the privacy angle since people have largely stopped caring about security. Hitting the a reasonable sub $200 price point is easy these days as far as hardware is concerned. The current is just silly on pricing because the current target audience is exclusively enterprise customers.
The one tricky bit(I've actually been trying to work this out for myself recently; because of all the things that can't be trusted not to chat) is getting all the features you need in a single box that doesn't either cost a surprising amount of money or consume excessive power. If you go with a cheapie ARM SoC, from the router school, you get plenty of ports; but a CPU on the low end and very little RAM. A punchier application processor doesn't cost much more; but tends to cut you down to a single GbE interface in exchange for a bunch of GPU that you don't need. Either way, getting more than a couple GB of RAM is a bit of a challenge. If you move up to an x86 motherboard, you can get the RAM that you really want; but now you've got something that wants an ATX PSU and an SATA boot volume and all.
Basic firewalls can be pretty lean; but Snort and friends can get rather hungry.
Since you seem optimistic on the notion, would you care to tell what strategy you were thinking of? Low-cost 32 bit ARM with limited RAM, and make it fit? One of ARM's 64-bit devices once they become a bit less mythical? At Atom/Celeron that has the NICs without attracting Intel's because we can' pricing like those with ECC support do?
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095223#p30095223:2bnvgyfj said:theoilman[/url]":2bnvgyfj]Any of the TV companies not doing this already will be doing it within a few years. All the more reason to just use your TV to display things, and use chromecast, Apple TV, etc to be the smart part.
What's hilarious is I used to hear all those "Apple's going to make a TV" rumours and laugh...there's no margins in TVs and Apple loves their margins. Now I'm thinking that when my dumb Sharp Aquos dies I'm going to end up buying an Apple TV to replace it.[url=http://meincmagazine.com/civis/viewtopic.php?p=30096245#p30096245:3hxd4wdc said:theSeb[/url]":3hxd4wdc]Apple does not sell any of your data to third parties.[url=http://meincmagazine.com/civis/viewtopic.php?p=30095241#p30095241:3hxd4wdc said:CQLanik[/url]":3hxd4wdc]Because Apple and Google don't collect data on you, amirite?[url=http://meincmagazine.com/civis/viewtopic.php?p=30095223#p30095223:3hxd4wdc said:theoilman[/url]":3hxd4wdc]Any of the TV companies not doing this already will be doing it within a few years. All the more reason to just use your TV to display things, and use chromecast, Apple TV, etc to be the smart part.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095391#p30095391:3rizsdjr said:nehinks[/url]":3rizsdjr]Are any brands making "Dumb" TVs with decent panels? For most brands I've looked at, you have to pay for the Smart features in order to get a good screen, even if you're not interested in anything but the screen.
Because with some external ones (mainly home builds) I have the possibility to exactly control what does and doesn't do.[url=http://meincmagazine.com/civis/viewtopic.php?p=30099687#p30099687:2d0xctud said:BasP[/url]":2d0xctud][url=http://meincmagazine.com/civis/viewtopic.php?p=30099595#p30099595:2d0xctud said:Kestrel[/url]":2d0xctud]Could expand on why think it isn't? I can't tell if your objection is to the first part or to the second. I have no problem voluntarily letting Netflix track my viewing history, because I understood and accepted the terms of the arrangement. I give them money, they let me watch stuff without ads. I can end this at any time by ceasing to pay for it. I have no such deal with maker of the TV.[url=http://meincmagazine.com/civis/viewtopic.php?p=30098557#p30098557:2d0xctud said:BasP[/url]":2d0xctud]I'm kind of appalled that so many commenters on Ars apparently think that "Just disable the network connection and use [some network connected media player]" is an actual solution.
Do you have such a deal with the manufacturer of whatever you're using to watch Netflix? Roku? Western digital? Google? Apple? Microsoft?
My objection is that people appear to reason that if they don't trust their network-connected video playing device, they'll be safe if they disable the network connection and then play their stuff on a different network-connected video playing device.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095223#p30095223:1vmhc2to said:theoilman[/url]":1vmhc2to]Any of the TV companies not doing this already will be doing it within a few years. All the more reason to just use your TV to display things, and use chromecast, Apple TV, etc to be the smart part.
Vizio is offering advertisers “highly specific viewing behavior data on a massive scale.”
But unlike a TV, you didn't pay for Ars. If you do, they stop displaying the ads.Vizio is offering advertisers “highly specific viewing behavior data on a massive scale.”
Says the webpage displaying ads based on my Amazon purchases.
[url=http://meincmagazine.com/civis/viewtopic.php?p=30098487#p30098487:27jm0rjx said:CQLanik[/url]":27jm0rjx]That assumes that you will always be able to do so, and that you believe that they actually stop collecting data on you when you do so.[url=http://meincmagazine.com/civis/viewtopic.php?p=30098443#p30098443:27jm0rjx said:BajaPaul[/url]":27jm0rjx][url=http://meincmagazine.com/civis/viewtopic.php?p=30095289#p30095289:27jm0rjx said:astropheed[/url]":27jm0rjx][url=http://meincmagazine.com/civis/viewtopic.php?p=30095273#p30095273:27jm0rjx said:Iphtashu Fitz[/url]":27jm0rjx]Makes me glad I haven't fallen for the whole smart TV hype yet. It can't report back to the mothership if it doesn't have a network connection.
Just don't give it a network connection.
Just opt out!
[url=http://meincmagazine.com/civis/viewtopic.php?p=30095219#p30095219:2zf043d7 said:DarthSlack[/url]":2zf043d7]Sigh. Must everything revolve around feeding data to advertisers? It's getting to the point where I'm not sure I trust my dog not to be feeding data back to advertisers in exchange for more kibble.