Mysterious ways: Apple’s musical journey from U2 to indie cool—and back

Why you’ve heard of Feist instead of Willy Moon, and why it’s unlikely to change.

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[Abhi Beckert]

z0phi3l[/url]":x0227dht]The answer is money, Apple is all about making money, there isn't as much money in "indie" bands, simpla really

You've got it backwards.

An indie band would fall over themselves to accept an offer of 5 million dollars, so Apple can use their song in a 3 month ad campaign. A popular band would want far more money than that.

 

[Abhi Beckert]

Langdon[/url]":x0o6wve1]

loombot[/url]":x0o6wve1]Is this really about Apple? Maybe it's about the music? Every story is not about Apple, guys.

Agreed. The demographic who was buying the "indie" music a 7-10 years ago no longer leans to the same tastes. Today that same age group skews heavily to EDM music which isn't really as conducive towards many commercials.

On top of that people today discover new music through social media and apps like Spotify which wasn't as pervasive back in the era this article is talking about so competition to introduce new artists to the masses is far greater than it was then.

I'm in the age group that used to prefer "indie" bands.

In my opinion the music industry become more competitive. I want to listen to music that was recorded in one of the best recording studios in the world.

I might love your song, but if the recording isn't as good as a millionaire musician's recording would be, then I'm going to listen to the millionaire's music. I don't give a shit about being cool or hip, all I care about is what the music sounds like, and recording a good song requires a big budget.

The only indie music I can remember truly enjoying in the last few years was produced by Triple J, a government funded radio station who has some budget set aside for finding no-name musicians and hiring a proper recording studio for them (as well as providing tons of free publicity). They've "unearthed" over 100,000 tracks 1995. Here's a sample: https://www.triplejunearthed.com/jukebo ... st/3133111