So he wants to market this out to other personalities to use.
Scapegoat much?
"I mean, this representative of me, that said the thing, and knows me intimately, was the racist/sexist/corrupt/homophobic one. I, of course, would NEVER say such hurtful things!"
What agency would it even have to act in his stead? We are having problems as a race recognizing one half of our population as having agency as it is. As a board member I'd be worried that the CEO is actively trying to not do his job? Or that I wouldn't know if the idea was from Zuck or Zuckbot? Or if the idea was bad would it be said that Zuckbot just "made a mistake" and "you're the idiot for trusting it then. I said it was in Beta"