LG TVs continue down advertising rabbit hole with new screensaver ads

barich

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I remember when this was satire.

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rhavenn

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Oh. Go fuck yourself LG.

I guess I'm never plugging my LG TV back into ethernet and it's never been on Wifi.

Maybe there are people who are fine with ads for a cheaper product. I'm not one of them. You show me an ad when my expectation was to never see ads and I'm out. Done. I will never buy a product from you again.
 
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thelee

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i've been happy using a LG C1 for living room PC gaming, but this is going to rapidly sour me on LG if I see ads popping up while the PC is asleep.

I'm out of the loop - is everyone doing this? or are there other high-quality gaming TV display brands that haven't yet signalled they are going to begin enshittification?
 
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Golgo1

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LG claims to have done its homework before deciding to inject ads into its TVs' screensavers. LG Ad Solutions-commissioned research, which was reportedly conducted and measured by Lucid, a consumer market research firm, found that screensaver ads increase brand awareness, especially among adults 45 and up and women with a household income greater than $80,000 (assumedly annually).
LG: "We commissioned important reseach on this"
Us: "did you ask if people wanted this feature"
LG: "I'm sorry, how is that relevant? Didn't you see that part about brand awareness?"
 
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algebraist

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Brilliant LG!

So my next TV choices are ...
  1. LG with ads on screensaver
  2. Samsung ... with ads everywhere to the point I recently had to factory reset my TV and keep it offline because their updates filled the disk and bricked it.
  3. HiSense ... with notorious picture and build issues. Faulty Hynex ram batch anyone?
Really considering dumping the TV entirely now.
 
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HiroTheProtagonist

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i've been happy using a LG C1 for living room PC gaming, but this is going to rapidly sour me on LG if I see ads popping up while the PC is asleep.

I'm out of the loop - is everyone doing this? or are there other high-quality gaming TV display brands that haven't yet signalled they are going to begin enshittification?
My desktop monitor is an AORUS FO48U, which is basically just a rebadged C1/C2 minus the smart TV stuff and plus DP and KVM. If the TV in my living room breaks down again, I'll probably just mount that monitor and go back to something older at my desk.
 
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68 (69 / -1)
People make fun of me for getting business TVs (think menu boards at a restaurant) instead of whatever is new or easy. This is why I do that! I don't want my TV purchase (rare as it may be) to be a research project to make sure I don't get some ad laden junk! How long before these TVs just ship with ads and you can't avoid it by not plugging it in? Or these TVs need a constant network connection?
 
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118 (123 / -5)

silverboy

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Weirdly pro-LG tone to the article, especially at the end. No market shifts or competitive forces are forcing LG to do this. They are just greedy. If the TV market is too saturated, too bad, make other devices that people will actually pay money for.

And that goes for the rest of the manufacturers, too.

Odd that it's stated closer to the top that it's up to manufacturers to decide how far they'll go. Sounds like a job for the government, or failing that, for consumers.

Vote with your dollars.

Christ!
 
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xoa

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I post this from time to time in "smart tv" threads, but just as a reminder or FYI for those who aren't aware: while the trend in the consumer TV space has been towards more rent extraction any way they can find it, it is still possible to get TVs without this stuff, albeit at a premium. TVs are still made for business usage in areas like conference rooms, wall displays etc. They're often found under labeling like "commercial digital signage", "hospitality display", "business display" or the like, sometimes seemingly trying to avoid using "TV" (if being cynical maybe to make them harder for normal people to discover and confuse them if they do). But they're nice panels aimed at serious running hours, without this sort of junk (which would give enterprise IT conniptions) and can have very useful feature support like 802.1x authentication which so many devices still lack. Players like NEC have even advertised their use of an RPi compute and winked at lack of spyware for some of their products, but lots of major "smart TV" providers also have a commercial lineup. And they don't have to be radically expensive at all either, something like NEC's PN-ME502 is $913, not thousands of dollars.

I think they're well worth considering, particularly for the Ars and other technical crowds. Granted I suppose for people who truly want built-in netflix or the like without connecting something like a Roku or Apple TV it's less optimal. But even they might change their tunes back to the concept of separate boxes and normal panels if they dislike all the ads and data tracking. I have a couple of such displays filling our TV needs and they work as advertised, integrate into a more advanced network well, with no BS.
 
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Unknowable

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I can't wait till they start shipping panels that require an internet connection and Wolf, Ram, and Hart approved EULA agreed to for their HDMI ports and screen sharing to work. Of course, that'll never fly in the EU, but here in the land of free (market)....

Honestly, I'm wondering when we're going to go full Ubik and implement tap to pay $5 for 24 hours of (extra) ad free viewing on your devices...
 
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TreeCatKnight

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I know that my solution isn't easily within reach for most muggles.

But this is one of the reasons my TV isn't connected to the internet. I drive it from a laptop's HDMI port and absolutely everything we watch comes from my NAS.

I see no ads whatsoever.

I do the same but... It comes up in a lot of the comment threads on articles like this that we'll probably eventually see cellular modems in them.

Faraday cage living room!
 
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rhavenn

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And this is why I don't connect my "smart TV" to the Internet and use a different streaming device. All brands are moving towards this. If I remember correctly, Visio got in trouble for capturing what you were watching and tracking a few years back.

How long before they just inject it into your HDMI stream? Yes, I have an AppleTV setup so I don't actually ever use the "smart" stuff on my TV, but that's the next step and $20 says they'll pay-off whomever they need to at the HDMI consortium to make that okay.
 
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valkyriebiker

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Um I'm confused a bit. If I'm not watching my TV, it's off. If my TV is on, then I am watching content. So when would I see these ads if I had an LG TV?
If you pause content, they may show ads.

If you hang out on the main menu, they may show ads after n seconds of no interaction (remote clicking).

And, who knows, they may eventually turn on your TV to show ads, maybe muted? I can totally see that happening.
 
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jg67379

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Jesus why is everything about freaking ads now? If you aren't showing ads you are collecting user data to sell to advertisers. I don't understand how all of this advertising is even worth it to the companies advertising stuff. I don't remember the last time I saw an ad that actually resulted in me purchasing something.
 
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thelee

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Um I'm confused a bit. If I'm not watching my TV, it's off. If my TV is on, then I am watching content. So when would I see these ads if I had an LG TV?
if you pause content and wait for a while, or your gaming console/PC sleeps so no more signal is going to the display, the LG TV enters a screensaver mode.

presumably screensaver mode becomes ad mode with this "feature."

particularly bad because for pause content cases, the point of the screensaver is ostensibly to reduce burn-in risk inherent to OLED so it's kind of a desirable feature to have.
 
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