<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by archie4oz:<BR><BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content"><I>ksgant said...</I><BR><B>This is also a direct result of Barnes & Noble's "Nook" coming out...which has native PDF support right out of the box.</B> </div></BLOCKQUOTE>I doubt the Nook had much to do with it. Pretty much all other eInk based readers have had some sort of rotation facility and native PDF support a year before the first Kindle ever hit the market. The Kindle has been the odd man out in that regard. </div></BLOCKQUOTE>The Nook got a lot more media attention and generated a lot more excitement than any of the other eInk-based readers.<BR><BR>That said, I think Amazon probably had this in development well before the Nook announcement, although it's possible that the Nook could have accelerated their plans.