Your link is marketing material. From my understanding the majority of data centers use a combination of both closed and open loop cooling.
Open loop cooling is more efficient since you gain the evaporative effect as well.
Yes, open loop cooling is more efficient.
And, yes, the majority of data centers use open loop cooling.
I was talking about data centers planning to be built; most of those are closed loop cooling with none or very little evaporative cooling.
I can't think of a proposed data center in the Southwestern US that isn't closed loop cooling.
The thing is that if we want to retire the old data centers that evaporate a ton of water, we actually do have to allow new non-evaporative data centers to get built.