What is there on the moon that is so valuable for there to be a land rush? I've always been under the impression that the moon's most useful feature is its gravity.
Not sure about land rush per say.
For what is possibly valuable about it.
1) There does appear to be water there. Possibly accessible water
2) Oxygen can be extracted from lunar regolith
3) There appears like there could be somewhat ready access to a number of important elements in Lunar Regolith that should be possible to extract through processing. All important to a settlement and/or spaceflight industry. oxygen, sodium, magnesium, aluminum, silicon, calcium, titanium, and iron are the principle components of lunar regolith
4) Modest gravity well with NO Atmosphere
5) dV from Lunar surface to LEO is significantly less than from Earth's surface to LEO.
Not saying it SHOULD be the stepping stone to Mars. It would be easier to go visit it and learn some stuff about living on a gravity well, "in space" that we can't learn in LEO and would be useful for Mars.
But it doesn't really help us get to Mars. Not on the time scale of "boots on Mars by the 2030s". It certainly has applicability to get outside Cislunar space down the road.
Even with full reusability from Earth, Lunar launches to LEO are still less dV required than from Earth's surface. Possibly lower stress on the spaceship to shuttle Lunar surface to LEO and back than there would be on a fully reusable Earth to LEO rocket. So there might still be lower TCO in the long run.
Certainly way cheaper to go from the Moon to one of the L points than from Earth to one of the L points.
From a Commercial stand point, the Moon probably represents a much bigger bonanza. Again those readily accessible minerals (there are also hydrates on the Moon that shouldn't be too hard to access, so at least low volume water production is possible, even without water ice. Though that would be ideal). Close enough to make visiting "easy". How long before a Mars "vacation" is possible? I suspect other than maybe a few billionaires, probably not this century, even with lots of advances. Even with the use of things like NERVA (or more advanced nuclear propulsion) the window for Earth-Mars and Mars-Earth travel is every two years and relatively narrow. Then it takes 10 months to get there and 10 months to get back. So you are talking about all of the support costs for ~2.5 years. Plus the time investment of that. Even with a nuclear propulsion source IIRC that keeps the same every 2 year window for a reasonable mission, but shaves it down to something like 4 months transit time. That MIGHT reduce transit time sufficiently that you could leave early in the expanded window, get there, spend a few weeks there and then travel back. Accomplishing the whole thing in less than a year and limiting the tourist season to every other year.
But at any rate, for a long, long time to come, it is going to be limited to governments and large corporations with deep pockets sending explorers and possibly bankrolling colonies who'll likely NEVER come back. Or at best, would be one way for decades before returning.
The Moon on the other hand, if costs continue to get pushed lower and lower with something like Starship and super heavy, then you might end up at a place where you can take a week or two long vacation on the moon, with the attendant 3 days each direction and all you might be talking about shelling out is a couple of hundred thousand a person.
That's in upper middle class territory for a lot of the 1st world for those willing to devote their financial resources to an incredible vacation. Certainly within reach of the entire upper class.
That's costs by the 2050s maybe. By the end of the 2100s? Don't know. If we ever manage cheaper energy, more engineering advances, expanding lunar colonies it might in the realm of tens of thousands for a vacation.
Of course there is more there than just tourism, but Lunar tourism is certainly possible this century. Martian tourism? Probably not.