Fox’s $22B Roku acquisition aims to expand its reach into smart TVs, advertising

Jeff S

Ars Legatus Legionis
11,296
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I guess this is the part of Fox that was NOT bought by Disney (since Fox News was mentioned and I specifically recall that was excluded from the Disney deal), and is still owned and controlled by the Murdoch family?

It might finally be time to get rid of my Roku sticks. . . They've been enshittifying for years, and now they are selling out to Fox?

I don't want to put a single penny in the Murdoch bank account or portfolio market cap.
 
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192 (197 / -5)

Odin Allfather

Smack-Fu Master, in training
54
Subscriptor++
I am finally motivated enough to figure out how to install and configure pi hole on my home network.

https://www.andrewdenty.com/blog/2022/03/13/installing-pi-hole-on-windows-11.html

I currently have a Roku device attached to each TV in my multi-generational household, and have been a largely-happy customer for over a decade. Now I need to figure out how to maintain the value from my existing hardware purchases while mitigating the negative impact of this hostile-to-me takeover, while also planning for replacement devices when the current generation starts to fail.

FFS.
 
Upvote
83 (86 / -3)
I am finally motivated enough to figure out how to install and configure pi hole on my home network.

https://www.andrewdenty.com/blog/2022/03/13/installing-pi-hole-on-windows-11.html

I currently have a Roku device attached to each TV in my multi-generational household, and have been a largely-happy customer for over a decade. Now I need to figure out how to maintain the value from my existing hardware purchases while mitigating the negative impact of this hostile-to-me takeover, while also planning for replacement devices when the current generation starts to fail.

FFS.
I run pihole with Roku devices and it mostly isn't an issue. HOWEVER, piholes are unable to block ads delivered from the same ip address as a service (see Youtube) and Roku had been iterating their OS recently, as in the last month or so, and more and more ads are getting through. I am strongly considering dumping them soon.

Kind of unrelated, but: if you direct all YouTube traffic through a VPN connected to Albania, you won't see any ads, ever. Your router has to be capable of this, but it's a hack I've loved
 
Upvote
106 (107 / -1)

rcduke

Ars Tribunus Militum
2,206
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The acquisition remains subject to closing conditions, including regulatory approval and approval from Fox and Roku’s shareholders.
There won't be any actual regulatory approval because FCC Czar Carr will automatically agree to it, deeming it another way for actual truth to be censored in favor of Fox News propaganda. Shareholder approval won't mean anything because that got overridden in the WB/Netflix deal by Paramount.

Also, buyouts never increase competition or add jobs - it always reduces competition, increases costs to consumers, and loses jobs for employees. And the administration will grant it because rules don't apply to them.
 
Upvote
120 (123 / -3)
I am finally motivated enough to figure out how to install and configure pi hole on my home network.

https://www.andrewdenty.com/blog/2022/03/13/installing-pi-hole-on-windows-11.html

I currently have a Roku device attached to each TV in my multi-generational household, and have been a largely-happy customer for over a decade. Now I need to figure out how to maintain the value from my existing hardware purchases while mitigating the negative impact of this hostile-to-me takeover, while also planning for replacement devices when the current generation starts to fail.

FFS.
I run a Roku stick, and have a Pi-Hole set up.

It doesn't catch the ads on the Roku stick. Someone once explained to me the reason, but if I could be proven wrong I'd be extremely grateful.

Truth be told, I've been wanting to move away from the Roku stick for a while now. I have a HTPC in the living room, but like hell can I afford to build another PC right now just to keep the wife happily watching her shows in the craft room.
 
Upvote
26 (26 / 0)
Crap.. Our Roku HD has been reasonable as a "just pick from a few streaming services (incuding some Plex setups)" in the bedroom where keyboard/mouse is awkward. We have dedicated HTPCs / Gaming PCs for other TVs.. I did hook up an old laptop at one point, but it only does 4K@30Hz externally, which isn't ideal, and often requires a keyboard. And the "find your remote" feature has been useful.

Does pi hole work relatively well to block Roku / ads? I might have to do that.. I have a file server that runs 24x7 but is often unloaded (just runs Plex for a few things, Tlink software, etc). It has built-in ethernet, and a 2-port Gb card I bought a long time ago to play around with. I'm assuming a 3570K running Linux can manage to run pi-hole without too much overhead?
 
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9 (9 / 0)
Do you know what would be great for the industry? A Standard Oil breakup move by the regulators. Yea, I know, wet dream...

In a world where:
  • studios make movies and TV shows
  • ISPs maintain dumb pipes
  • cable companies are cable companies

Then you have no one with deep enough pockets to distort the markets, create inefficient behemoths chasing endless growth and keep this stupid race to the bottom...

The same way as we didn't let Standard Oil own the oil well, the gas stations and the tanker trucks, we should not let vertical markets dominate the entertainment industry.

Or... you know... dismantling Amazon is also long overdue, for the same logic.
 
Upvote
102 (104 / -2)
I run pihole with Roku devices and it mostly isn't an issue. HOWEVER, piholes are unable to block ads delivered from the same ip address as a service (see Youtube) and Roku had been iterating their OS recently, as in the last month or so, and more and more ads are getting through. I am strongly considering dumping them soon.

Kind of unrelated, but: if you direct all YouTube traffic through a VPN connected to Albania, you won't see any ads, ever. Your router has to be capable of this, but it's a hack I've loved

Does this Youtube hack break anything else? Like, if it assumes you're in Albania, does it start suggesting Albanian videos? Does google.com resolve to an albanian setup? I have a VPN service I can run on the HTPC in general, but I'm guessing it would break all our OTHER streaming suff. My family would love to get away from Youtube ads (ublock only goes so far on chrome). If there was a way to route ONLY youtube traffic, say in a VM/container with a browser, that would be good. Or maybe just switch them to using Firefox in general.. Alas, Chrome had the better streaming picture quality in the past - not sure if that's still the case..
 
Upvote
4 (4 / 0)
Well this is disappointing. I'll probably wait for Apple to announce the new AppleTV in September and make the switch.
This is precisely what I'm waiting for as well. The only saving grace with the Roku is that my Pi-Hole blocks a ton of the Roku logging & advertising without impacting usability.
 
Upvote
14 (14 / 0)
I am finally motivated enough to figure out how to install and configure pi hole on my home network.

https://www.andrewdenty.com/blog/2022/03/13/installing-pi-hole-on-windows-11.html

I currently have a Roku device attached to each TV in my multi-generational household, and have been a largely-happy customer for over a decade. Now I need to figure out how to maintain the value from my existing hardware purchases while mitigating the negative impact of this hostile-to-me takeover, while also planning for replacement devices when the current generation starts to fail.

FFS.
IF you dig through some of the "secret" roku menus you eventually find a dev menu that lets you change the ad server to the dev ip address. this cuts off all real ads to the home screen and replaces them with generic fake ads
 
Upvote
51 (53 / -2)
BRB throwing my Smart TV in the trash

Its not even the Trump stuff its the fact that everything must be consolidated and i'm fucking sick of it
Just cut off its internet access and plug in a used Apple TV box you buy off eBay. It'll cost you like $100 and work great.
 
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57 (57 / 0)

Fatesrider

Ars Legatus Legionis
25,494
Subscriptor
Being fatally allergic to commercials, since that was one of the major motivators for cutting the cord 15+ years ago, I feel fortunate that we stopped investing in a Roku device a decade or more ago.

I've never been a fan of a corporation updating my shit without my express permission and oversight. This goes all the way back to Windows 95. And Roku's were becoming more and more enshitified each year.

The worst we've ever done was have the app installed in a TV once. But it was such a PITA to use, and we're fortunate enough to have spare computers that can act as an internet tuning device, I just run those. One of the TV's is used as a monitor anyhow. The other normally isn't, but when shows are being streamed, they stream to that TV from a streaming service through a computer, and not from a device made by people who want to get more post-sale "value" from their shit.

All that said, over the short term, I don't see Fox's acquisition of Roku changing anything for us. It just helps bring the end of civilization as we know it closer faster.
 
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-5 (7 / -12)

Nicksterx

Smack-Fu Master, in training
5
This is precisely what I'm waiting for as well. The only saving grace with the Roku is that my Pi-Hole blocks a ton of the Roku logging & advertising without impacting usability.
I had the Pi-Hole blocking the Roku ads and it brought some stability issues to the OS interface. Not sure if I was too aggressively blocking things.
 
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3 (5 / -2)

Frobbotzim

Smack-Fu Master, in training
46
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IF you dig through some of the "secret" roku menus you eventually find a dev menu that lets you change the ad server to the dev ip address. this cuts off all real ads to the home screen and replaces them with generic fake ads
You've seriously gotten that to work in the past decade?
 
Upvote
31 (31 / 0)
Yep. With Paramount Skydance and this expansion of Fox, the Nazis are getting the media control they're after.

Yes, that Nielsen "Media Distributor Gauge" is already obsolete as of last week when the Department of MAGA "Justice" approved Paramount (8.1%) buying Warner Bros Discovery (6.1%), making its 14.2% of all US TV usage #1. With Fox (7.2%) buying Roku (3.0%) that 10.2% is now #4, right behind Disney 10.5%. And now the board is just 12 competitors (within a cartel) not 14, until the top 9 use their increased concentration to drive the lowest tier (Scripps, Weigel, A+E, Hallmark, AMC <=1.7%ea) out of the market, or more likely into purchase by Paramount/Fox/Amazon or some other MAGA nazi propaganda corp.

A country protecting its citizens would absolutely prohibit this media concentration. Especially the vertical stacking where Fox now controls the hardware and OS that its competitors (within the cartel) must get through. But since almost half the voters in this democracy want MAGA instead of a functioning democracy, we get oligarchy instead.
 
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50 (53 / -3)

foresmac108

Ars Praefectus
4,082
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Well, we had a good run Roku.
I had the very first Roku device when Netflix started streaming its first non-DVD content in 2008 or 2009. It was really life0changing then. Took me a while to convince my partner to cut the DirecTV cord and go all-in on streaming, but we did that around 2019, I think. Now we're just about to the timeline of Max Headroom, where a single large conglomerate controls all the media and by extension politics and commerce. It was fin while it lasted, though.
 
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17 (19 / -2)

citizencoyote

Ars Tribunus Militum
1,627
Subscriptor++
I know industry consolidation has collapsed already to the point of a snake eating its own tail, but surely tiny Roku's business isn't worth losing customer accounts like Walmart, Amazon and others?
Why would Walmart and Amazon care if your Roku product started pushing Fox News 24/7?
 
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17 (18 / -1)

Achilles

Ars Scholae Palatinae
945
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Well this is disappointing. I'll probably wait for Apple to announce the new AppleTV in September and make the switch.
I side-graded to an Apple TV from a Roku about a year ago. It's not better in many ways, but the lack of ads and just scummy UI makes it sooo much better all around.
 
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33 (33 / 0)

islane

Ars Scholae Palatinae
940
Subscriptor
Well, it was nice while it lasted Roku. I saw the headline earlier today about this and already have plans to bin the Roku ultra in our living room. Just trying to decided between the Nvidia Shield Pro and the Apple TV. Leaning towards the Nvidia since it seems to be more robust, customizable, and better home theater / audiophile options. I've seen the Onn (Walmart house brand) box listed as a good value option too. Seems to be trivial to jailbreak and you can install projectivy app for a custom and ad-free home screen.

The much harder replacement is going to be getting rid of my Roku Express+ (3910) model. This was the last Roku (and still supported) model that had provides composite/analog out. It also happens to be the last 480i native capable streaming device that was sold anywhere. If you're a fan of old CRTs, projectors, or similar - a Roku 3910 model is the only option outside of much inferior raspberry pi 3/4 DIY situations.
 
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9 (12 / -3)