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4su007t]One of the main reasons Candy crush saga and pretty much any other King game is the focus on the psychological aspect of gaming rather than making them fun. They probably have tapped into every little manipulation trick there is to keep people from realizing that its a match 3 game carefully stacked against you so you pay money to "give yourself a bit of an edge". From bright and colorful color palettes to overly celebrating anything you do with special effects and celebratory sounds.
You could literally lose on purpose and the games will still pat you on the back telling you how close you were to winning and that you will surely do better next time. Who doesn't like winning, right? Its an always constant and deliberate amount of sensory stimulus designed to keep you playing and more importantly spending/watching ads. Take a stroll into a casino and compare those games with the flashy slot machines there. The influence of gambling folks in the mobile gaming industry is subtle but pervasive.