My suggestion to Sony would be what it was to all 3 of them for years now. <BR><BR>Make the damn things MODULAR!!<BR><BR>Sell a base unit that comes with a DVD drive, but a modular one like you have in millions of laptops around the world. Then when I get the extra cash, and actually want a blue-ray player, I can pick one up and swap it out myself. This also has other benefits that would have been very welcome on my PS2s, because I could have taken the drive down to the store and swapped it out, instead of shipping my whole unit off for weeks to get the drive fixed 3 times on one of them and twice on the other.<BR><BR>In fact they could go the extra mile and release a base model with none of the features, but has slots to plug in the extra hardware. Then let me buy the card to run HDMI, or Bluetooth, or Wi-Fi, or whatever else. This would also allow them to add future technologies as well.<BR><BR>If one of the companies actually decided to do this, I would be the first in line to get one, and I am betting I would not be in line alone, because that would be one hell of a selling point. They could sell the base system for $150-$200 and then let the customer actually get the add-on pieces they wanted from there. Most people would most likely still end up buying most of the features, just not all at once.<BR><BR>Most people will drop $200 up front without much trouble and then spend $25 here and $50 there, to get the rest, and end up spending actually more than $400 in the end, if it is over a period of time. Most people will NOT however drop $400 up front for something that they are only going to use part of the features and feel like they are having something they don't necessarily want crammed down their throats (i.e. blue-ray).<BR><BR>Sony would benefit from this immediately. They already won the format war, so the only thing it would really cost them would be a case redesign, which I would welcome anyway. It's pretty and shiny and all, but not very practical in the entertainment center. I am after all buying a component for my entertainment system, not a piece of art. If I want that I will buy a new lamp or a vase or something. For electronics though, and this includes all 3 companies, just give me something rectangular that fits the format of an entertainment center, most of which don't come with shelves that are tall and narrow, but short and wide.<BR><BR>This would do 2 very important things for Sony. One, it would cut the cost of the system and allow them to compete on cost, which in their current situation is very important. Two, it would make them look like the reasonable one and until the others caught on, they would be the most "customer friendly" system in the game, and make them look like they are ahead of the rest, because they would be.