"Hey, what's this?"
"I dunno. What's raw cheese?"
"Beats me. That's new. Let me check the package."
"And?"
"That's weird. There's no nutritional information. It just says, 'Do not expose to air.'"
"Think it's any good?"
"Of course! They wouldn't be allowed to sell it otherwise! Let's give it a try! What's the worst that can happen?"