EU officials side with Musk, find that X is not as important as Facebook, TikTok

X had submitted enough to show "low and decreasing user engagement."

"Based on this evidence," as well as "the low and decreasing scale of usage by business users," the Commission concluded that "X Ads is not an important gateway for business users to reach end users."
Kind of a Pyrrhic victory here for twitter lol
 
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OoklaTheMok

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According to X, it's about 133 percent smaller than Facebook or Instagram, 60 percent smaller than LinkedIn, and 27 percent smaller than TikTok.
That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
 
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474 (476 / -2)

Pishaw

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"X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users."


I believe that means people in business and advertising think Twitter fucking sucks.

Ladies and gentlemen, Elon Musk, the most intelligent man on Earth!
 
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GFKBill

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That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
It is indeed what X claimed. Perhaps a reflection of how much money they're losing??
 
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65 (67 / -2)
That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
Perhaps they're saying it has negative value now and they'd have to pay people money to take X off their hands? ;)
 
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68 (70 / -2)
That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
Agree it does look like someone doesn't understand percentages.

However:

Facebook makes a profit and X makes a loss?

The financial shenanigans that multinationals get up to, it would not surprise me that multinational company maths works in mysterious ways.

Here in Australia we are one of the largest LNG exporters. So of course that means we have a massive sovereign fund like Norway or no income tax like Qatar - except we don't. With multinational maths the gas extractors pay around 1.5% taxes and Australians pay for gas at international spot prices.

So as much as the maths doesn't make sense, it also wouldn't surprise me if this is accounting for multinationals.
 
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bdrram03

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That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
I agree its confusing but it was written that way:


...For example, according to the data submitted by X
Holdings Corp. reflecting the number of average monthly active recipients in the
Union of certain providers of online platforms published pursuant to the
transparency obligations under Article 24 of Regulation (EU) 2022/2065, it is
demonstrated that X is currently ~133% smaller than each of Facebook and
Instagram, ~60% smaller than LinkedIn, and ~27% smaller than TikTok. (7)
While such data may be relevant to rebut the presumption that X constitutes an
important gateway for business users to reach end users within the meaning of
Article 3...

7) Reply by X Holdings Corp. of 4 April 2024, point 15.
 
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Aurich

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I mean, it's low key a hilarious burn, but I stick by my critique of the DMA only applying to some companies and not others.

What happens on Twitter, what's spread on Twitter, what people say and are allowed to do, it's either a problem or it's not. I can't really see how advertising revenue is a meaningful standard for any of that.

The truth is Twitter always punched above its weight, in terms of raw numbers. It's traditionally (and still is to a lesser extent) been a lot more influential than the user base size might indicate. Maybe it's dying off, but it's still limping along as an influencer.

It just doesn't feel right that one day a tweet that wasn't a problem the week before now is because Tide detergent decided to advertise again. That's weird.
 
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198 (221 / -23)

Fatesrider

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On Wednesday, the European Commission (EC) announced that "X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users."
It remains the #1 gathering place for terrorists, nazis and haters, though.

I guess that means Musk is the King of the Cesspool.
 
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wiregr

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I think everyone should encourage advertisers to stay away from Twitter/X. The sooner it goes out of business, the better.
1000000882.gif
 
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WereCatf

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That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
One thing I've noticed over the decades is that people are absolutely terrible with percentages.
 
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Klinn

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mmmmwmmmm

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That...makes no sense. If it were 133% smaller than Facebook or Instagram, it would have a negative 33% size. Did they instead actually say that Facebook is 133% larger than X? That would make much more sense.
I assume this is the line their accountants also use -- "No boss, it's not that we're suddenly making a loss, it's just that our profits show a modest reduction of 130% year over year".
 
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What a world we live in, where a billionaire's failure to properly monetize his digital soap box is actually celebrated as a victory! I'm sure the typewriter manufacturers of yesteryear are rolling in their graves, wishing they had thought to tank their own businesses to avoid pesky regulations.

It's heartwarming to know that in this age of "progress," we measure success by how spectacularly we can drive advertisers away and alienate users. Who needs a functional platform when you can have the freedom to post alongside extremists? Truly, this is the pinnacle of human achievement.

Oh, and let's not forget the grand vision of the "everything app." Because clearly, what society needs most is yet another digital black hole to suck away our time, money, and remaining shreds of privacy. Banking, social media, and who knows what else - all in one convenient package for the tech overlords to monitor! What could possibly go wrong?

Excuse me while I go chisel this story into a stone tablet. It'll probably last longer than X's ad revenue, anyway.
 
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Ceedave

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One thing I've noticed over the decades is that people are absolutely terrible with percentages.
Multiples (like FB is 4* times larger than X) and fractions (X is about ¼* the size of FB) are almost always easier to understand. I guess percent has some sexy largeness or exactisimilitude that some people find irresistible? But even that doesn’t excuse a honker like 133 percent less!

*numbers just made up
edited to correct typo
 
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Totally Radical Liberal

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It's weird how conservatives (which Musk is and has always been) are so eager to self-own these days. Is humiliation fetish the big new thing or something?

Is there a separate case from the user-facing impact that doesn't care about the financial viability of the platform? Seems like "doesn't make a profit, can't regulate it" would be a huge loophole otherwise.
 
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