Some clarifications will be helpful.
Feedback has always been public on Etsy, for our entire six years. It's *only* the feedback system that makes purchases visible. (It's not like there's a canonical list of all my purchases somewhere.) So, nothing new here.
Recently, we added a feature for people to use their real names on Etsy. I personally find my experience on Etsy to be more meaningful, now that I can show who I am. Of course some people won't want to do this, so it's optional, and can be changed easily on the site.
We fully realized that combining the above two features results in being able to connect a person's identity with (some of) their purchases, via the feedback system. As such, and in compliance with our TrustE agreement, we emailed all members prior to adding real names.
This statement is misguided:
> Previously, users could search Etsy for seller names, but the names of buyers were not
> exposed as part of the search. Not only are buyers searchable now, they're even searchable
> by real name if that info is in their account profiles
Once your real name is on Etsy, it's indexed by Google, Bing, AltaVista, HotBot, Lycos etc. So adding our own people search is not enabling anything that wasn't possible before -- we're just making it a bit easier to find folks without leaving Etsy.
We do have plans to give buyers on Etsy the ability to hide feedback for certain purchases. We certainly appreciate privacy, and we spend a lot of time on these issues.
I'm happy to address any other concerns, feel free to email me. It's just my first name (as signed below) at etsy dot com.
- Rob