Customer friendly things? Like, uh, free game giveaways constantly?
I say as someone who doesn't even use or like the Epic store.
Oh sweet child, those game giveaways aren't customer friendly.
They're all about user acquisition and data collection.
Funniest part is that it never really worked for user acquisition. People would log in and claim the free game but still buy all their games on Steam.
Epic's "customer" with their store is still game publishers. That's why they've bought exclusivity deals which publishers like as it's just "free" sales. It's why the UX to actually buy games is hugely lacking and it's lacking in features to actually make it an enjoyable platform to use/comminicate with friends.