Here's something I noticed: The target audience of this phone are the upper classes in society - they aren't like FirefoxOS, whose target was mainly developing countries. Canonical wants their phone software to be a luxury product in itself, not a cheap and unconfigured work people must always fix with the command line when something is wrong. (Like the most commonly misunderstood conceptions people have in linux distros)
The question might be, though, is if there's an smaller OEM who's willing to create an experience that canonical would want to have, rather than make just another cheap phone for niche market. I hope the first OEM they have doesn't try to screw up their sense of luxury in the OS.
edit: For those who disagree, remember the specs of the ubuntu edge, and the 80,000 dollar phone packages they had for crowdfunding. Not to mention their server service packages are expensive too.